Hospitality Marketing Essentials: Task 3 Report - Marketing Plan

This report delves into the essentials of hospitality marketing, focusing on the roles and responsibilities of marketing departments within an organization. It explores the integration of marketing with other departments like HR and Finance, highlighting their interdependencies. The report then presents a marketing strategy for a hypothetical company, Costa Coffee, including its mission, goals, and a detailed strategic marketing plan. This plan encompasses a company overview, situation analysis (using SWOT), segmentation, targeting, and positioning (STP) strategies, along with a comprehensive marketing mix (product, price, place, promotion, process, people, and physical evidence) for a new product launch. The conclusion emphasizes the importance of understanding marketing concepts for effective product launches and plan formulation, referencing strategies such as the marketing mix and STP tactics. References to relevant academic sources are also included.