Detailed Marketing Plan Report for Houzit: Strategies and Tactics

This report provides a comprehensive marketing plan for Houzit, a homewares store in Brisbane. It begins with an evaluation of marketing opportunities, including an analysis of Houzit's business structure, objectives, and the associated risks and returns. The report then delves into a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats, along with a gap analysis. It develops feasible marketing strategies for pricing, placement, and promotional channels, including a detailed marketing mix and target market segmentation. The report also outlines a marketing performance review strategy, including the use of marketing metrics and progress reports. Furthermore, the report details a tactical plan for implementing each of the recommended marketing strategies, including coordination mechanisms, legal and ethical considerations, and performance review methods. The plan emphasizes digital marketing practices, market penetration, and customer retention to achieve profitability and success.

Develop a marketing plan

Section 2: Plan marketing tactics.....................................................................................................6
5. Write a report that details a tactical plan for implementing each of the marketing strategies
you recommended........................................................................................................................6
Section 3: Prepare the marketing plan.............................................................................................8
Develop a marketing plan............................................................................................................8

INTRODUCTION
The report revolves around marketing strategies of Houzit. The organization is considered to be a
chain of household stuff in breast pain that specializes in bedroom fitting decorative items
bathroom fittings and mirrors. At present the organization have almost 15 stores that spread
throughout Brisbane with the management of every single Store as Milton head office of the
organization their beacon. This report revolves around the marketing strategies after analysis of
marketing opportunities and evaluation of organizational objective. in addition to that this report
also reflects on the race and return associated with recruitment process. Along with it the
organization's strength and opportunity are also drawn on the basis of swot and gap analysis. in
addition to that feasibility marketing strategies are also developed on the basis of pricing
promotional channel and placement.
MAIN BODY
Section 1: Devise a marketing strategy Write a report that outlines the marketing strategies
required for a marketing plan. You may use the case study scenario in Annex VII to complete the
tasks.
1. Evaluate the options for marketing opportunities.
a. Provide a summary of the organization's business structure and products/services it provides.
The organization is a homewares store situated in Brisbane specializing in mirrors
bathroom fittings decorative items along with bedroom fittings. At present the organization have
15stores scattered across business with their management and coordination focused on their head
office situated in Milton.
b. Address the organizational objectives.
The overall organizational objectives revolve around market penetration and market
development using digital marketing practices and taking the opportunity of the digital landscape
in order to develop personalized marketing strategies in order to attract the potential customers
and retain the existing customers.
c. Evaluate the risks and returns in the selection process.

The risks and returns associated with this selection process revolve around change in trends and
choices of customers in accordance to the dynamic environment of business (Ansari et al 2017).
In addition to that the marketable force is also flows freely within the conventions of a market.
Threat of substitution and threat of new entrants is also a major risk for the organization along
with it the returns associated with the marketing strategies selection are enhanced rate of return
and increase in number of customer acquisition as well as retention of the existing customers.
2. Identify the organization's strengths and opportunities in line with its current capabilities and
resources.
a. Complete a SWOT analysis.
The SWOT is an abbreviation for strength weaknesses opportunities and threats in this
approach is taken in order to identify the internal dynamics within the conventions of an
organization.
STRENGTHS
The strength of organization is its managerial
and coordination methodologies that enhances
the overall operational efficiency
WEAKNESSES
The weaknesses of the organization revolve
around them in efficient and underdeveloped
monitoring strategies that are used for
employee appraisal as well as collection of
data associated with their customers
OPPORTUNITIES
The threats for the organization revolve
around threat of substitutes threat of new
entrants was as well as threats associated with
marketable forces.
THREATS
The opportunities for the organization revolve
around market expansion and the growth
offered by digital marketing landscape.
b. Identify at least two possible alliances, and weigh up the advantages and disadvantages
The organization can form possible alliances with online retail stores as well as local
supermarket chains. Both of these possible alliances have the potential to buy the products that
the organization is selling in use quantities in help the organization in expanding their profit
margins. With the introduction of digital landscape in the organization the operation cannot be
based in accordance to alliances with many global brands across the globe.

c. Gap analysis
Figure 1GAP ANALYSIS OF HOUZIT
The gap analysis of the organization revolves around establishing on outline for building
the bridge between current and desired state of the organization. Based on the data collected in
order to draw reliable courses of action for the organization, the business is doing pretty well
within the marketplace. They have maximized sales and enhanced return on investments. The
future desirable stage for the organization is entering and doing well in global markets and in
order to do so maximum time frames of 12 months are set during which the organization will use
an accumulation of different methodologies in order to achieve the overall goals.
3. Develop feasible marketing strategies for the product
a. Identify the strategies for pricing, placement and promotional channels.

Strategy for pricing placement and promotional channels are basically based on the data
that the organization has collected over time associated with their customers. The price
determination on of the organization depends on various factors such as the price of their
substitute along with the marketable force is and the equilibrium. In addition to that placement
and promotional channels are based on digital marketing practices.
b. Describe a marketing mix, such as the people, processes and physical evidence.
The marketing mix of people process and physical evidence is also digitalized. In order to
fulfill the face of people the organization uses chatbots with artificial intelligence Technology
developed to learn with every interaction with the customers therefore enhancing the customer
experience by reducing customer efforts (Chen et al 2019). The process is undertaken by the
organization are based on the data that they had collected over the greater landscape enhancing
their logistics. The physical evidence is also provided using digital landscape by collaborating
with social media influencers and using social networking sites such as YouTube to promote the
unboxing videos and give physical evidence using digital marketing practices.
c. Identify the target market segmentation.
The market segmentation that the work within is determined using the data that they have
collected over time. Their potential market are households of the marketplace that the operate
within. Organizations marketing strategies are personalized in accordance to the household
requirements.
4. Develop a marketing performance review strategy. The strategy must be able to:
a. Measure the organization's marketing performance using marketing metrics such as numbers
of clicks, conversion rates and return on investment (ROI).
The marketing strategies of the organization are developed in according to their
performance associated with Marketing matrix. the organization have worked on establishment
of understanding of digitalization within the organization and the overall number of clicks as
well as the conversion rates and their impact on return on investment are calculated and on the
basis of the data that they have collected over time development of marketing strategies as well
as operational efficiency established.

b. Review organizational performance, such as by using progress reports.
On the basis of aforementioned dynamics, the overall organizational performance can be
considered to be efficient enough that the operational cost is being fulfilled along with earnings
are being retained. All of the accumulated progress reports shows an enhancement in return of
investment as well as customer satisfaction associated with the organization.
Section 2: Plan marketing tactics
5. Write a report that details a tactical plan for implementing each of the marketing strategies
you recommended.
It is important for firm formulation of marketing strategies it is important to use an
appropriate schedule in order to plant different activities in such a way that the work schedule
can be managed according to the project management (Kanten and Darma, 2017). And this there
is use of different functions as well as implementing various strategies which will help in
achieving better results. Under these different steps are followed in order to meet the
expectations within the organisation. Some of these are discussed below.
Developing coordination and monitoring mechanism for scheduling activity
Under this an appropriate work structure will be followed within the organisation where
different activities will be carried out according to the requirements of the current situation
within the firm. In order to ensure the high quality of marketing plant as well as achieve better
results there are various approaches will which will be followed by the current organisation.
There is use of different factors in order to manage the task and implementing the strategies. And
appropriate budgeting system will also use to implement the strategies which are discussed
below.
In order to meet the requirement in a timely manner there will be use of appropriate
discussions as well as maintaining and system which ensure proper allocation of resources and
achieving the result in timely manner for staff under this liability of different people will be
divided. In order to establish accountability of different individuals within this marketing plan
there is use of appropriate system where a proper training and development program will be
conducted for training and development program will consist information about different factors
which has to be used in order to meet the requirements. In order to ensure the coordination

between different departments there will be use of various factors which help in increasing
motivation and coordination level between different departments. In order to meet this there is
use of appropriate communication system which will ensure effective flow of information and
reduce the chances of delay in information.
B. Explain how the strategies are achievable in line with the organisation’s objectives,
capabilities and budget.
Under this and appropriate work schedule will be considered which will help in meeting the
requirements and discussed below.
Updating a sign of cosmic line and marketing manager in order to read the requirement is also a
task which will be performed under this.
Explain how the tactics meet legal and ethical requirements.
In order to meet the requirements and organisational policies and procedure by
combining with the legal and ethical requirements there will use of appropriate allocation of
roles and responsibility within the chosen organisation. In order to meet the requirements of the
current marketing plan there is use of appropriate system which help in ensuring that the
customer requirements will be meet. Here, there is use of appropriate functions and their
different rules and regulations such as the quality at and various other will be followed. In order
to meet the requirements, there is also formulation of different rules and regulations which help
in getting telemarketing spams privacy and discrimination intellectual properties and various
others.

D. Identify ways to review the on-going performance against the objectives and budget, and
adjusted if required.
It is also identified that there are various functions and media channels which will be
used in order to meet the requirement. Here there will use of different social media platforms in
order to implement the strategies as well as identification of different factors which will help in
meeting the requirements. Under this conversation read and as well as various other factors will
be considered to meet the requirements. There is also use of analysis between different
departments as well as effectiveness of organisational campaigns which will help in improving
revenue. By improving the customer services sales and information technology as well as
establishing proper coordination between these department will help in meeting the needs and
enhancing the on-going performance by meeting the requirements of the chosen organisation.
Section 3: Prepare the marketing plan
Develop a marketing plan
In order to meet the objective, it is important to prepare an appropriate marketing plan. In order
to meet these requirements within the chosen organisation there are different functions which has
to be performed. Some of these functions are discussed below.
A. Meet organisational and marketing objectives.
The primary objective of the organisation is to achieve profitability and meet the success criteria
where under this the key performance indicator must be include (Key and Czaplewski, 2017).
Some of these are discussed below:
 Scorecard: in context of the chosen organisation scorecard act as a important part of
marketing plan for stop this is because under this there are different factors which will be
discussed and evaluated and appropriate school will be allotted to each and every activity
to achieve the reserves.
 Marketing budget: marketing budget is also an appropriate system which is required
under the organisation to meet the expectations and perform according to the
requirement. This makes it essential for the firm to arrange different factors and achieve

better results. Under this, inappropriate marketing budget will be discussed which is
mentioned in previous discussion.
Return on investment is also appropriate factor which has to be considered by the chosen
organisation to meet the expectation of marketing plan. It is expected that this marketing plan
will provide and high rate of return to the organisation because there are various factors which
are evaluated according to its first term this will help the firm in implementing its products and
services in the market and attracting the targeted customer in efficient way by using appropriate
strategies and tactics.
B. Incorporate marketing approaches and a strategic marketing mix.
An appropriate and strategic marketing mix can be defined as that marketing mix which is used
by the organisation and order to attract the customers within the market. In context of the chosen
organisation the proper marketing mix is discussed below:
Product mix: the chosen organisation believes appropriate product mix where it provides a
variety of the product to the customer in order to attract and retain them for a longer period of
time. There are a number of products and services which are offered to meet the requirements
and perform the functions in appropriate way. Here organisation will provide different types of
services from bathroom fitting bathroom mirrors decorative items and others to attract and retain
the customer within the market.
Price mix: price mix can be defined as that function which will help in meeting the
requirements. Under this organisation will offer appropriate prices of the products and services
which will lead to success of business operations. Organisation will use low pricing policy to
attract the customer within the market.
Promotional mix: Other promotional mix form will use to promote the production services at
global level where it will use various social media platforms and digital marketing system to
attract the customer. This will help in meeting requirements and performing in appropriate way.
Place mix: in this organisation will use appropriate place and well-structured system which help
in attracting the customer as well as reducing the communication lag. This will help in increasing
productivity of the marketing plan and achieve results in better way.

CONCLUSION
On the basis of aforementioned dynamics, it can be concluded that marketing plan tactics
for the organization revolves around coordination and monitoring mechanism that enhances the
overall operational efficiency of the organization. In addition to that the establishment of how
legal and ethical requirements of the organization are made within the conventions of the
marketplace the business exist within. An analysis of ongoing performance against the budget
and objectives is also done on the basis of analysis changes are made. On the basis of developed
marketing plan the organizational marketing objectives are considered to be marketing budget
and scorecard along with it return on investment enhancement is also taken into consideration.
Strategic marketing mix methodologies such as product mix price mix place mix promotion mix
are also taken into consideration while formulation of marketing strategies of the organization.

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