Marketing Activity Plan - Marketing Strategies and Implementation

This report presents a detailed marketing activity plan, addressing key aspects of marketing strategies and implementation. It includes market segmentation, which involves identifying target markets and understanding their needs, demands, and preferences. The plan also focuses on identifying the unique selling proposition (USP) and conducting competitor analysis. Furthermore, the report outlines the process of social media promotion, detailing how to leverage various platforms to reach a broader audience. The report includes the use of code of conduct policies, privacy policies and guidelines, and the necessary human and technological resources required for each marketing activity. The plan provides budget allocations and identifies the roles of marketing managers and executives in the implementation of the marketing strategies.

Work activity plan
Marketing activity Tasks to complete Policies, Procedures
and Guidelines
Resources and People
required
Budget
Market
Segmentation
Research the market
(local and international) Code of conduct policy,
privacy policy and
confidentiality policy – not
to make any comment
regarding the company
information to the public
while doing the field
research and not to
provide any information to
the public for personal
interest and gain
Human and technological
resource
Marketing managers and
executives,
$10,000
Identify the trends,
demands, preferences
and needs
Human and technological
resource
Marketing field executives
Identify the demographic
difference and financial
capabilities
Human and technological
resource and accounting
softwares
Marketing executives and
accounting executives
Marketing activity Tasks to complete Policies, Procedures
and Guidelines
Resources and People
required
Budget
Targeting Market Identifying the potential
customers Code of conduct policy –
not to get into conflicts
within the executives
while working on the
marketing plan, not
prioritizing any specific
group or area for personal
interest and gain
Human and technological
resource
Marketing executives $8,000
Identifying the area and
group with major demand
Human and technological
resource
Marketing field executives
Demand forecasting Human and technological
resource and past
documents of the product
Senior Marketing
Managers
© Aspire Training & Consulting Page 1 of 2
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................

Work activity plan
Marketing activity Tasks to complete Policies, Procedures
and Guidelines
Resources and People
required
Budget
Unique Selling
proposition (USP)
Researching
contemporary competitor
companies’ USP plan Code of conduct policy –
not to violate legal law
and promote disturbing
and copied image of any
other companies, not to
mislead the customers
Human and technological
resource
Marketing executives
$45,000Planning and Designing Human and technological
resource
Project and
advertisement planner
and the employees
Implementation Human, mechanical and
technological resource
Marketing Managers
Marketing activity Tasks to complete Policies, Procedures
and Guidelines
Resources and People
required
Budget
Social Media
Promotion
Researching various
social media sites that
area popular in the global
market
Code of conduct policy
and confidentiality policy–
not to how any disturbed
or misleading things in
the advertisement, not to
hurt the emotion of others
and not to disclose any
competitor companies’
name and not to humiliate
the competitor companies
Human and technological
resource
Advertisement Expert
$80,000
Analysing and
understanding the key
trends of advertising that
are most effective
Human resource
Advertisement Expert
Designing the online
advertisement
Human and technological
resource
Advertisement planner
© Aspire Training & Consulting Page 2 of 2
Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................