BizOps Marketing Plan: Rationale, Objectives, and Implementation

This report outlines the rationale of a developed marketing plan, emphasizing its contribution to the overall business plan. It discusses how the marketing plan supports the business plan by ensuring quality goods and services, meeting operational and marketing requirements, and adapting to client needs. The report details how to decide on marketing objectives from marketing expenditure and sales revenue forecasts, using SWOT analysis to boost brand awareness, capture online customers, and create effective workplace policies. It also identifies performance metrics to measure plan outcomes, utilizing a balanced scorecard model focusing on monetary aspects, client satisfaction, internal processes, and learning and growth. Furthermore, the report addresses HR requirements in plan implementation, highlighting the importance of IHRM and HRM strategies for managing employee skills and expatriates. Finally, it outlines procedures for measuring legal and ethical risks, including creating a values-based organizational culture, developing ethical and legal guidelines, and embracing organizational citizenship responsibilities. The report references various sources to support its findings and recommendations.

RATIONALE OF DEVELOPED
MARKETING PLAN
Name

HOW MARKETING PLAN
CONTRIBUTES TO BUSINESS
PLANFrom the marketing plan:
• BizOps intends to keep on providing its customers with quality goods and
services.
• It also intends to meet a number of operational and marketing requirements to
maintain its position in the market and increase productivity.
• Therefore, the company will meet the market audience’ quality standards
requirements by adjusting to the clients’ requirements.
• With the current business landscape becoming more competitive, BizOps will
have to integrate its marketing and operational processes to produce a
seamless experience for customers.
• Otherwise, the marketing plan will help business plan in developing policies and
strategies that create a conducive working environment for its customers, as
well as well as improve the management of the supply chain segment.
• All management processes with then be tightly knit.

HOW TO DECIDE ON MARKETING OBJECTIVES FROM
MARKETING EXPENDITURE AND SALES REVENUE
FORECAST
By developing SWOT Analysis, BidOps will be able to:
• Boost its brand awareness by 50% and reduce the 37% drop in sales by 100%
December 2019.
• Capture 50% of online customers through the development of a sales and
marketing website to boost the company’s market shares and increasing sales
by approximately 40% come December 2019 (Hair, et al., 2018).
• Identify the companies that require mobile apps and apply for tenders on the
same.
• Create workplace policies and strategies that would reduce the strain on
workers as well as increase work flexibility and cooperation.
• Create local and global marketing strategies to capture the 18% market
expansion and reduce the 23% unavailability of products to less than 10% by
December 2019 (Hall, 2017).

PERFORMANCE METRICS TO MEASURE
PLAN OUTCOMES
• BizOps will establish organizational performance strategies and
performance outcomes by developing a “balanced scorecard model”
shown below:
BizOps
Vision
and
Strategie
s
Monetary: BizOps will
achieve financial
growth and workers
properly paid and
compensated
Internal
Processes: Every
organizational
project and
operation will
replicate the
mission and vision
of BizOps
Learning and Growth:
encouraging work
relationships and
offering training to
workers
Clients:
Customers will be
well treated by
providing goods
and services that
are timely and of
perfect quality and
affordable prices

HR REQUIREMENTS IN PLAN
IMPLEMENTATION
• Proper IHRM and HRM strategies will help BizOps to manage its employee
skills and expatriates among other issues.
• By wanting to establish its global presence, BizOps will have to use HRM to:
1. Manage the existing gap between the filled desired investments and the
domestically mobilized savings (Elliot, Rundle-Thiele and Waller, 2014).
2. Manage the bridge between foreign exchange gap and the gap of filling
local trade (Claudio, 2015, pg. 123).
3. Managing technological or management stiff.
- HRM and IHRM strategies alike are important in creating a competitive
advantage internationally and locally.
- Proper IHRM and HRM functions will improve the company’s recruitment,
selection, training, development, performance appraisal and dismissal
processes (Hong and Javier, 2013, pg. 29).

PROCEDURES FOR MEASURING LEGAL
AND ETHICAL RISKS
• The procedures that will be used include:
A. Creation of organizational culture that is values-based to encourage
workers to be committed towards displaying highest ethical standards.
B. Developing ethical and legal guidelines that transcend local and global
boundaries (IDC, 2016).
C. Encouraging stakeholders to adapt to ethics and legal policies while
aspiring to address e-business and technological issues.
D. Embracing organizational citizenship responsibilities that are
authentic.
E. Involving HR in the company’s quest for best legal and ethical
performances in line with the marketing management plan.
F. Being committed to continuous improvement of the ethics and legal
quotient of the organization (Jurevicius, 2014).

REFERENCES
• Claudio, V. (2015) "Kellogg’s – internationalization versus globalization of the
marketing mix", British Food Journal, Vol 103(2), 112 – 130. DOI:
10.1108/00070700110694834
• Elliot, Rundle-Thiele, and Waller (2014) Price. Marketing (3rd ed., pp. 276). Milton,
Qld, Australia: John Wiley & Sons. (Original work published 2010).
• Hair, J., Anderson, R., Tatham, R., and Black, W. (2018) Multivariate Data Analysis,
5th Edition. New York: Prentice Hall.
• Hall, M. R. (2017) Hidden Differences: Doing Business with the Japanese. New York.
• Hong, S. L. and Javier, F. (2013) “A Laboratory Study of Consumers’ Preferences and
Purchasing Behavior with Regards to Software Components”. ACM SIGMIS, Vol 33
(3): 23-37.
• IDC, (2016). “It's Gut-Check Time as Disruptive Business Models Gain Traction”
[Online] “IDC Predictions. Available at: www.idc.com/ExecutiveInsights.htm
[Accessed 3 November 2018]
• Jurevicius, O. (2014) Nestle SWOT analysis 2013 | Strategic Management Insight.
Person.