Regent College: Marketing Plan, B2B vs B2C & Int'l Marketing

This report provides an overview of marketing principles, focusing on the development and implementation of a marketing plan. It highlights the importance of identifying the target market, branding, setting goals, understanding competition, and budgeting. The report also differentiates between B2B and B2C marketing, emphasizing the differences in relationship horizons and buying decisions. Furthermore, it contrasts international and domestic marketing, noting the varying importance of political and financial factors. The conclusion underscores the significance of marketing plans for attracting customers and the need for tailored strategies at international and domestic levels. Desklib offers this document along with a wealth of other solved assignments and study resources.

MARKETING
PRINCIPLES
TASK 2

 Marketing plan is launched by business with
the motive to successfully launch new
product in the market.
 It takes into consideration identification of
target market, promotional tools, budget
development etc.
 It allows business to gain market
opportunities and leads to accomplishment
of desired goals.
Introduction

 Identifying the targeted customers: The
first step of development of marketing plan is
to set targeted customers for the product.
SCC have to identify a particular age group
which have to be targeted.
 Branding of the product: SCC have to
develop image of their company for making
people know about their products and its
features. This will help to attract the
customers towards the new inventions of the
company.
4.1) Marketing plan for SCC

 Create goals and plans: This will helps to
understand the major goals of SCC for
which they are targeting their customer.
This includes their marketing objectives.
 Knowledge about the competition: In
this stage SCC should work on identifying its
major competitors which can affect their
business.
Contd.

 Budget: After analyzing all the above
stages SCC should work on forecasting the
need of budget in implementing this plan.
Contd.

 B2B refers to selling the products between
two business entities are known as B2B
while making transaction of goods and
services with the customer directly is known
as B2C.
 B2B technique of selling is used by
companies while B2C is used by the end
user
4.2) Difference between B2B
and B2C

 B2B involves a long term relationship
horizon on contrary to this, B2C performs a
short term relationship horizon.
 Buying decision in B2B are based on logical
needs while buying decisions in B2C are
based on the emotions, want and desire.
Contd.

 Domestic marketing concerned with
marketing practices within the country while
international marketing refers to make
marketing practices outside the home
country
 In addition to this, Political factors has minor
importance in domestic market while
political factors has a major role in doing
international business
4.3) Difference between international
marketing and domestic marketing

 There is a uniform financial climate in
selling products in the domestic market
while a variety of financial climates are
there which have to be faced by business in
international marketing.
Contd.

 Through this research it has been found that
marketing plan is significant for business so
as to attract customers.
 Further, their exist large difference in
between B2B and B2C marketing which
business has to consider.
 At international and domestic level it is
necessary for companies to prepare
different marketing strategies.
Conclusion

 Difference between international marketing and
domestic marketing. 2015. [Online]. Available
through
:<http://www.enotesmba.com/2015/02/differences-
between-international-marketing-and-domestic-
marketing.html>. [Accessed on 20th April 2016].
 Sheth, J. N. and Sisodia, R. S., 2015. Does marketing
need reform?: Fresh perspectives on the future.
Routledge.
 Sinapuelas, I. C. S., Wang, H. M. D. and Bohlmann, J. D.,
2015. The interplay of innovation, brand, and
marketing mix variables in line extensions. Journal of
the Academy of Marketing Science. 43(5). pp.558-573.
REFERENCES