Marketing Plan for Next Gen Kids Clothing Launch in Singapore

This marketing plan details the launch of Next Gen Kids, a children's clothing brand in Singapore. It begins with an executive summary, followed by a situational analysis that examines the macro-environment, including political, economic, social, technological, environmental, and legal factors. The product and service analysis outlines the company's offerings, while the customer analysis identifies the target market and segmentation strategies. The industry analysis employs Porter's Five Forces, and a competitor analysis assesses key rivals like Adidas and Nike. A SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats. Marketing objectives and strategies are defined, including a detailed implementation plan, budget, and revenue forecast. The plan aims to establish Next Gen Kids as a successful clothing brand in the Singapore market, focusing on quality, organic materials, and customer satisfaction. The document also includes references and appendices.

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Marketing Management 1
Executive Summary
The below mentioned paper elaborate the reader with the information about the launching of
clothing range by the company Next Gen Kids. The paper highlight the detail about the
situational analysis of the company in which they will work to attain profitability. The product
analysis of the organization is defined to explain the type of services that the company is going
to offer to the customers. The SWOT analysis explains internal position of the company along
with the external threat and opportunities provided to the company. The implementation plan
will help the organization to timely initiate the business activities in the external environment.
The plan should also be monitored by the supervisor of Next Gen Kids so as to deliver right type
of products and services to the customers and attain profitability in return. More details about the
marketing plan of the company Next Gen Kids in Singapore is mentioned below:

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Contents
Situational Analysis.........................................................................................................................3
Macro-environmental Analysis of Singapore..............................................................................3
Product and Service Analysis......................................................................................................4
Mission........................................................................................................................................4
Customer Analysis and Segmentation.........................................................................................5
Industry Analysis.........................................................................................................................5
Competitor’s Analysis.................................................................................................................6
SWOT Analysis...............................................................................................................................7
Assumptions....................................................................................................................................8
Marketing Objectives and Strategies...............................................................................................8
Implementation Plan......................................................................................................................10
Monitoring and Evaluation........................................................................................................11
Revenue Forecast and Budget.......................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Appendices....................................................................................................................................15

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Situational Analysis
Macro-environmental Analysis of Singapore
Source: (Statista, 2020)
Political: the political risks in the nation Singapore are low as the government of the country is
stable as well. The Political and Economic Risk Consultancy stated that the people of the nation
enjoy low political risk and high degree of democracy as well. The stability of the country is
consistently growing since the independence of the nation.
Economic: The economy of the nation is vibrant and free and the companies are consistently
work to increase the satisfaction of people. The per capital income of people is high in ASEAN.
The economy of the nation is corruption that increases the effectiveness of business functions as
well. The people in the nation are motivate and educated as well (Prajogo, 2016). The economy
states that there are large number of parents present in the environment who can afford the
products.
Social: Singapore environment is just like any other eastern nation. The people of the country
follow traditions and are fond of family values as well. The younger generation present in the
nation have started following the western culture and materialistic desires is aspired by people in

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Singapore. There is also high purchasing power in the hands of people. Based on culture, the
brand focuses on health and well being of people.
Technological: internet plays one of the biggest roles in increasing the effectiveness of the
business functions of the companies. The cost of production of companies reduced along with
increment in the level of communication in the business environment. The social networking
activity is also initiated with the use of technology factor in the Singapore environment (Wang,
Chan, & Pan, 2015).
Environmental: the Ministry of the Environment and Anti-Pollution Unit performs the actions
efficiently so as to maintain the quality of air and other environmental factors in Singapore.
Pollution and over tourism is one of the many factors affecting the state of nature in Singapore.
Legal: the government of the nation has started promoting e-commerce activities in the
environment. There is presence of transparent legislations and regulations in the business
environment. The legal regulatory bodies support the functions of several and promote them
initiate positive business actions for the growth of the nation (Toffel, 2017).
Product and Service Analysis
The organization Next Generation Kids deals in providing clothing range to the children
present in Singapore. The organization provides clothes for both boys and girls present in
Singapore. They also deal in providing casual wear and fashionable products to the children in
the environment. The organization serves high quality products and services to the people and
focus on increasing their level of satisfaction by providing high quality products at optimum
rates. Apart from that, the organization also enlightens the parents with the current trends
prevailing in the children clothing industry. They design the clothes keeping in consideration, the
suitability of the children while wearing such clothes in the environment (Pedersen, Gwozdz, &
Hvass, 2018).
Mission
The mission statement of the company Next Gen Kids Clothing suggests that they want
to supply stainless clothing products to the customers that are durable and 100% organic as well.
The mission of the company is to keep the comfortability of children at their top priority and
offer goods that are accepted by them and their delicate skin.

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Customer Analysis and Segmentation
The organization will provide products for customers belonging the age group of 5 to 12
years. The organization will target both little boys and girls in the environment. However, in
order to sell products to such people in the business environment, the organization will attract
people belonging to elder age group, mainly the people who are parents. Therefore, below
presented is the segmentation for the company Next Generation Kids Company:
 According to demographic segmentation, the company will target people belonging to
age 27 to 40 years. Further, the organization will majorly attract parents in the Singapore
environment.
 On the basis of geographic segmentation, the organization will mainly target people
present in the Singapore environment (Tsakalerou, 2018).
 Further, on the basis of psychographic segmentation, the company will target people who
have become new parents in the environment or are going to become parents in near
future. These people require clothes and have higher tendency to become loyal customers
for the company if they like the products. Based on the personality and attitude of people,
the organization will target parents who have a tendency to prefer high quality brands for
their children in the environment. Further, the company will also target people who prefer
comfortability over fashion for their children in the environment (Petersen, & Riisberg,
2017).
 Lastly, on the basis of behavioural segmentation, the company will target people who
stick to one preferable brand for their children in the business environment. They should
also target people who have high frequency in shopping products in the environment.
So, on the basis of above mentioned segmentation, the customers profile of the company
include both boys and girls who belong to age group of 5 to 12 years. However, the company
will target their parents because they are the one who will purchase products for them. They will
target people of age 27 to 40 years. Further, the company will attract people who will show
loyalty towards the brand and have new become parents in Singapore (Siddiqui, 2016).
Industry Analysis
Porter 5 Force Analysis

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Bargaining Power of Buyer: there is presence of low degree of bargaining power in the hands
of buyer in the target market. The organization serves in terms of quality in the business
environment and the parents prefer best for their children even if it is costly. Therefore, there is
low bargaining power as the organization works in terms of differentiated quality of the products
in the Singapore market.
Bargaining Power of Supplier: there is moderate degree of bargaining power in the hands of
suppliers in the environment. There are many suppliers present in the clothing industry due to
which the power of supplies reduces. Apart from that, the organization can easily switch between
two suppliers present in the market. Like, if cotton is required by Next Generation Kids
Company, they can purchase it from any of the supplier present in the market (Pal, & Gander,
2018).
Industry Rivalry: there is high degree of industry rivalry present in the environment that
reduces the competence of the company to function. Many companies like Nike, Adidas, Uniqlo
etc. are present in the environment that sell similar range of products to the customers. These
companies have flourished names and brand image as well that increases rivalry factor in the
industry.
Threat of New Entrants: there is low degree of threat of new substitutes in the Singapore
environment. As mentioned above, there are several companies that are already placed at the
right position in the environment and have started attracting customers. Further, there is high
degree of investment cost as well which increases the threat of new entrants in the market
(Karimi, Biemans, Lans, Aazami, & Mulder, 2016).
Threat of Substitutes: There is low or near to nil threat of substitution in the clothing business
environment. It should be noted that there is no substitution of clothes therefore the organization
does not face difficulty on the basis of this industry force.
Competitor’s Analysis
There are many clothing brands famous in the Singapore environment like Nike, Adidas,
Uniqlo etc. Adidas is the organization that holds bigger market share in the international
environment. The organization deals in sports range and provide shoes as well as clothing range
to the customers in the environment. Although, overall market share of Adidas is lower than

Marketing Management 7
Nike but the organization clearly knows that what the customers require in the business
environment. Adidas has a great sense of recognizing the demand of the customers and satisfying
them accordingly. Whereas, on the other hand, Nike had market share of 2.8 % in the world in
2017. The company majorly targets the athletic segment of the customers present in the
environment. Both the organizations have variety of products present with them. These
organizations have degree of market capitalization with them.
SWOT Analysis
Strength: several strengths of Next Gen Kids Company can be elaborated in the paper but the
biggest strength of the company is its wide variety of products and high quality as well. The sole
focus of the organization during the production process is to provide high quality of products to
the customers. The organization also provides unique design of goods made with stain resistant
cloth that helps in removing the stain easily. The clothes of the company works for a long period
of time as it does not stain, fade or wrinkle (Cuétara Ramón, Wabeke,& Sáenz Vélez, 2019).
Weakness: the weakness of the company Next Gen Kids is that they have low safety stock with
them. The organization is a fast moving organization that keeps a low buffer of safety stock with
them. Due to which, many times customers go without purchasing anything from the
organization. Loyalty of the customers towards other organizations is also a weakness for the
company. Also, the company provide memes, Disney etc. trend influenced products that incur
high costing as well.
Opportunities: online e-commerce channel is the biggest opportunity for the company to expand
in international environment. The company attains the opportunity to sell the products in the
international market through their online channel. This will help the organization to sell the kids
range in different parts of the world apart from Singapore (Kuratko, & Hornsby, 2017). The
company gains the opportunity to offer differential and valuable goods that would work for long
period of time for children.
Threats: the biggest threat of Next Gen Kids Company is high degree of competition and low
degree of reach in the Singapore business environment. There are several organizations present

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in the business environment that have an exponential position in the market. Competing with
such big firms act as a threat for the company Next Gen Kids (Kopnina, & Blewitt, 2018).
Strength Weakness
 Stain resistant product
 Wrinkle-less and durable clothes
 100% organic fabric
 Comfortable and sports wear
 Target upper income customer
 Not available at many places in
Singapore
 Low buffer stock
Opportunities Threats
 Memes and Disney figure prints
attract millennial parents.
 Large number of customers look for
comfortable clothing
 Business expansion strategies
 High competition
 Low degree of reach
 Inadequate branding strategies
Assumptions
 It is assumed that the Singapore environmental factors are favourable for a clothing
organization initiate business activities.
 All customers present in the industry look forward to new organizations in Singapore
market.
 The company will start to earn profitability from the initial year itself.
Marketing Objectives and Strategies
The SMART marketing objective for the company Next Gen Kids Company is to make
use of both online and offline marketing activities in the Singapore environment with an
objective to drive sales for the organization. The company should attain profitability by 25% in
the initial year and should it by 7% every year. The company should drive sales by 25% through
online marketing activities.

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Product: the biggest strength of the company is its products supplied in the business
environment. The organization works on the basis of demand present in the external
environment. The company keeps value of customers as their first priority due to which they
produce high quality clothing range for boys and girls in the Singapore environment. The
company serves two ranges of products that are casual wear and fashionable products. The
casual wear provides utmost comfort to the children while the fashion wear segment provides
trendy and chic clothes to the children. Both the segment keeps comfort of children in their mind
and are produced accordingly. The products are also updated according to the demand of the new
fashion present in the environment (Hidayatno, Rahman, & Irminanda, 2019).
Price: as the company provide optimum quality of products and services to the customers in
Singapore, therefore they have set the prices in order to create differentiation in the market. It
cannot be said that the company provide high quality products to the customers at low range but
they keep the range at an optimum level so that people can afford it. The company make use of
differentiation pricing technique in the business environment while considering the income level
of consumers. High per capital income in Singapore adds features to the pricing strategy of Next
Gen Kids Company. The online segment of the company would sell the products at low rates in
Singapore (Robinson, & Hsieh, 2016).
Place: Initially, the company will settle its scope of business in the market of Singapore and it
will then gradually focus on moving in the international environment. Currently, there is high
degree of competition prevailing in the clothing industry so the company will firstly place itself
in the Singapore market only. Further, the company should introduce internal logistics system so
as to give effectiveness to the delivery of products and services in the business environment.
Secondly, they should setup their outlet in malls and crowded locations so that more and more
people come to visit the store of Next Gen Kids Company (Bocken, Weissbrod, & Tennant,
2016).
Promotion: the organization should make use of both offline and online promotion strategy to
increase the sales of Next Gen Kids in Singapore environment. The company should develop
offline campaigns related to child health and their needs and that campaign should be promoted
in Singapore through online medium as well. This process will help the organization to make use

Marketing Management 10
of both offline and online medium and drive sales for the organization (Bocken, Weissbrod, &
Tennant, 2016).
Implementation Plan
Activity Time Period
(in months)
Manager Growth
Objective
Concerned
Department
Situational
Analysis of
children clothing
Industry
3 Marketing manager Gaining internal
and external
information
present in
Singapore
industry
R&D
Analysis of
interest of
customers
2 Marketing manager Analysing the
need of customers
for the specific
products and their
preferences as
well
Marketing
Gaining resources 2 R & D Head Getting raw
material for the
production
process
R & D
Implementing
marketing mix
6 Manager Implementing
marketing mix
promotional
activities to
produce the
product and
circulate its
information in
Singapore market
Management

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(Dias, Aylmer,
Almeida, &
Bulegon, 2015)
Relating
organizational
goals with
corporate strategy
2 Manager Aligning the
business strategies
with the objectives
of business
Management
Implementation of
change
management
2 Manager Using strategies to
relate the
objectives with
implementation
and achieve goals
Management
Observing results 1 Manager Analysing the
difference
between standard
and actual
performance and
implementing
marketing
strategies
accordingly
(McKeever, 2016)
Management
Monitoring and Evaluation
It is important for the organization to benchmark the costing, production, sales and profitability
facts of the company so as to effectively analyse the results. The company should accurately
follow the above mentioned implementation plan with an aim to increase profitability of Next
Gen Kids company in Singapore environment. The company should work on post campaign
study and should seek follow up from the employees and customers so as to attain details about
the current on-going process. The monitoring activity will help the organization to follow the
implementation plan according to time duration and seek responses and feedbacks from other

Marketing Management 12
people for improvement. The company should appoint a supervisor to monitor and control the
standard activities of employees of Next Gen Kids Company in the marketplace (Morgan, 2015).
Revenue Forecast and Budget
1 2 3 4 5
$258,765 $517,626
$918,038
$1,894,581
$4,028,193
Years
Years
(Source: By Author)
Revenue forecasting refers to the process of predicting about the upcoming sales that the
company would earn in they initiate their business functions in the real world environment. The
budget is prepared with the help of revenue forecast that gives an estimate of what the business
can afford to spend and the profit margin of the company. The revenue forecast budget clearly
explain that the company would attain growing profitability by selling products in the clothing
industry. It should be noted that if the organization would consistently follow the implementation
plan defined for the business, then they would be able to achieve it over time. Changes in the
future environmental conditions might change the revenue of the company but if the business
would monitor and control the actions then they would be able to attain growth effectively.
Conclusion
Thus, concluding the above mentioned facts it should be noted that the paper highlighted
the information about the launching activity of the company Next Gen Kids. The organization is
dealing in children clothing and wants to grow its business in the market of Singapore. The

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above mentioned highlight implementation plan for the company to initiate accurate actions in
the business environment along with the analysis of environment of Singapore as well. The
SWOT analysis of the organization will help the organization in understanding its strengths and
weaknesses on which they should work to grow. Lastly, it should be noted that if the company
will make use of above mentioned plan then they will surely succeed in the market of Singapore
while eliminating competition from the line.

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References
Bocken, N. M., Weissbrod, I., & Tennant, M. (2016, April). Business model experimentation for
sustainability. In International Conference on Sustainable Design and
Manufacturing (pp. 297-306). Springer, Cham.
CUÉTARA RAMÓN, M. C., Wabeke, G. C., & SÁENZ VÉLEZ, C. M. (2019). Lúlu and Núnu:
A subscription boxes service providing fashionable infant clothing.
Dias, M., Aylmer, R., Almeida, R., & Bulegon, M. (2015). Brazilian Fashion Business Dudalina
S/A: Case Revisited. International Journal of Business and Management Studies.
ISSN, 2158(1479), 11-24.
Hidayatno, A., Rahman, I., & Irminanda, K. R. (2019, September). A Conceptualization of
Industry 4.0 Adoption on Textile and Clothing Sector in Indonesia. In Proceedings of the
2019 5th International Conference on Industrial and Business Engineering (pp. 339-
343). ACM.
Karimi, S., Biemans, H. J., Lans, T., Aazami, M., & Mulder, M. (2016). Fostering students’
competence in identifying business opportunities in entrepreneurship
education. Innovations in education and teaching international, 53(2), 215-229.
Kopnina, H., & Blewitt, J. (2018). Sustainable business: Key issues. UK: Routledge.
Kuratko, D. F., & Hornsby, J. S. (2017). New venture management: The entrepreneur’s
roadmap. UK: Routledge.
McKeever, M. (2016). How to write a business plan. Nolo.
Morgan, E. (2015). ‘Plan A’: analysing business model innovation for sustainable consumption
in mass-market clothes retailing. Journal of Corporate Citizenship, (57), 73-98.
Pal, R., & Gander, J. (2018). Modelling environmental value: An examination of sustainable
business models within the fashion industry. Journal of cleaner production, 184, 251-
263.

Marketing Management 15
Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between
business model innovation, corporate sustainability, and organisational values within the
fashion industry. Journal of Business Ethics, 149(2), 267-284.
Petersen, T. B., & Riisberg, V. (2017). Cultivating user-ship? Developing a circular system for
the acquisition and use of baby clothing. Fashion Practice, 9(2), 214-234.
Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics, 171,
241-249.
Robinson, P. K., & Hsieh, L. (2016). Reshoring: a strategic renewal of luxury clothing supply
chains. Operations Management Research, 9(3-4), 89-101.
Siddiqui, K. (2016). A study of Singapore as a developmental state. In Chinese Global
Production Networks in ASEAN (pp. 157-188). Springer, Cham.
Statista., (2020). Fashion. Retrieved from <
https://www.statista.com/outlook/244/124/fashion/singapore >
Toffel, M. W. (2017). Anticipating greener supply chain demands: One Singapore company’s
journey to ISO 14001. In ISO 14001 (pp. 182-199). Routledge.
Tsakalerou, M. (2018). Intellectual property as a key driver of business performance: the case of
Singapore and its implications for innovation in a knowledge-based
economy. International Journal of Learning and Intellectual Capital, 15(1), 83-92.
Wang, D., Chan, H., & Pan, S. (2015). The impacts of mass media on organic destination image:
A case study of Singapore. Asia Pacific journal of tourism research, 20(8), 860-874.

Marketing Management 16
Appendices
Financial Projections
Revenue Forecast
Next Gen Kids Clothing Sales Forecast
Year 1
Units Sold Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Total Units Sold
Girls Clothing 250 250 300 350 350 400 450 550 575 650 650 650 5425
Boys Clothing 320 350 400 390 450 400 500 550 572 700 750 775 6157
Unit Price Avg Unit Price
Girls Clothing $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Boys Clothing $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Revenue (Units Sold * Unit Price) Total Revenue
Girls Clothing $6,250 $6,250 $7,500 $8,750 $8,750 $10,000 $11,250 $13,750 $14,375 $16,250 $16,250 $16,250 $135,625
Boys Clothing $6,400 $7,000 $8,000 $7,800 $9,000 $8,000 $10,000 $11,000 $11,440 $14,000 $15,000 $15,500 $123,140
Total Revenue $12,650 $13,250 $15,500 $16,550 $17,750 $18,000 $21,250 $24,750 $25,815 $30,250 $31,250 $31,750 $258,765
Unit COGS Avg COGS
Girls Clothing $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50
Boys Clothing $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Margin Per Unit (Unit Price - Unit COGS) Avg Margin
Girls Clothing $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50
Boys Clothing $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
Gross Pr ofit (Revenue - COGS or Margin Per Unit * Units Sold) Total Gross Profit
Girls Clothing $4,375 $4,375 $5,250 $6,125 $6,125 $7,000 $7,875 $9,625 $10,063 $11,375 $11,375 $11,375 $94,938
Boys Clothing $4,800 $5,250 $6,000 $5,850 $6,750 $6,000 $7,500 $8,250 $8,580 $10,500 $11,250 $11,625 $92,355
Sales Forecast Year 2
Year 2
Units Sold Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Total Units Sold
Girls Clothing 700 728 757 787 819 852 886 921 958 996 1036 1078 10518
Boys Clothing 800 840 882 926 972 1021 1072 1126 1182 1241 1303 1368 12734
Unit Price Avg Unit Price
Girls Clothing $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Boys Clothing $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Revenue Total Revenue
Girls Clothing $17,500 $18,200 $18,928 $19,685 $20,473 $21,291 $22,143 $23,029 $23,950 $24,908 $25,904 $26,940 $262,952
Boys Clothing $16,000 $16,800 $17,640 $18,522 $19,448 $20,421 $21,442 $22,514 $23,639 $24,821 $26,062 $27,365 $254,674
Total Revenue $33,500 $35,000 $36,568 $38,207 $39,921 $41,712 $43,585 $45,542 $47,589 $49,729 $51,967 $54,306 $517,626
Unit COGS Avg COGS
Girls Clothing $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50
Boys Clothing $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Margin Per Unit Avg Margin
Girls Clothing $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50 $17.50
Boys Clothing $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
Gross Pr ofit Total Gross Profit
Girls Clothing $12,250 $12,740 $13,250 $13,780 $14,331 $14,904 $15,500 $16,120 $16,765 $17,436 $18,133 $18,858 $184,066
Boys Clothing $12,000 $12,600 $13,230 $13,892 $14,586 $15,315 $16,081 $16,885 $17,729 $18,616 $19,547 $20,524 $191,006
Sales Forecast Year 3
Year 3
Units Sold Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Total Units Sold
Girls Clothing 1120 1176 1235 1297 1361 1429 1501 1576 1655 1737 1824 1916 17827
Boys Clothing 1400 1484 1573 1667 1767 1874 1986 2105 2231 2365 2507 2658 23618
Unit Price Avg Unit Price
Girls Clothing $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Boys Clothing $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Revenue Total Revenue
Girls Clothing $28,000 $29,400 $30,870 $32,414 $34,034 $35,736 $37,523 $39,399 $41,369 $43,437 $45,609 $47,890 $445,680
Boys Clothing $28,000 $29,680 $31,461 $33,348 $35,349 $37,470 $39,719 $42,102 $44,628 $47,305 $50,144 $53,152 $472,358
Total Revenue $56,000 $59,080 $62,331 $65,762 $69,384 $73,206 $77,241 $81,500 $85,996 $90,743 $95,753 $101,042 $918,038
Unit COGS Avg COGS
Girls Clothing $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00
Boys Clothing $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
Margin Per Unit Avg Margin
Girls Clothing $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00
Boys Clothing $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00
Gross Pr ofit Total Gross Profit
Girls Clothing $20,160 $21,168 $22,226 $23,338 $24,505 $25,730 $27,016 $28,367 $29,786 $31,275 $32,839 $34,480 $320,889
Boys Clothing $22,400 $23,744 $25,169 $26,679 $28,279 $29,976 $31,775 $33,681 $35,702 $37,844 $40,115 $42,522 $377,887

Marketing Management 17
Sales Forecast Year 4
Year 4
Units Sold Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Se p-23 Oct-23 Nov-23 Dec-23 Total Units Sold
Product/Service A 2100 2226 2360 2501 2651 2810 2979 3158 3347 3548 3761 3986 35427
Product/Service B 2820 3017 3229 3455 3696 3955 4232 4528 4845 5184 5547 5936 50445
Unit Price Avg Unit Price
Girls Clothing $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Boys Clothing $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Revenue (Units Sold * Unit Price) Total Revenue
Girls Clothing $52,500 $55,650 $58,989 $62,528 $66,280 $70,257 $74,472 $78,941 $83,677 $88,698 $94,020 $99,661 $885,672
Boys Clothing $56,400 $60,348 $64,572 $69,092 $73,929 $79,104 $84,641 $90,566 $96,906 $103,689 $110,947 $118,714 $1,008,909
Total Revenue $108,900 $115,998 $123,561 $131,621 $140,209 $149,361 $159,113 $169,507 $180,583 $192,387 $204,967 $218,374 $1,894,581
Unit COGS Avg COGS
Girls Clothing $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00
Boys Clothing $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
Margin Pe r Unit (Unit Price - Unit COGS) Avg Mar gin
Girls Clothing $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00
Boys Clothing $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00
Gross Profit (Revenue - COGS or Margin Per Unit * Units Sold) Total Gross Profit
Girls Clothing $37,800 $40,068 $42,472 $45,020 $47,722 $50,585 $53,620 $56,837 $60,247 $63,862 $67,694 $71,756 $637,684
Boys Clothing $45,120 $48,278 $51,658 $55,274 $59,143 $63,283 $67,713 $72,453 $77,525 $82,951 $88,758 $94,971 $807,127
Sales Forecast Year 5
Year 5
Units Sold Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Se p-24 Oct-24 Nov-24 Dec-24 Total Units Sold
Product/Service A 4100 4367 4650 4953 5275 5617 5982 6371 6785 7227 7696 8197 71220
Product/Service B 6100 6558 7049 7578 8146 8757 9414 10120 10879 11695 12572 13515 112385
Unit Price Avg Unit Price
Girls Clothing $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Boys Clothing $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Revenue (Units Sold * Unit Price) Total Revenue
Girls Clothing $102,500 $109,163 $116,258 $123,815 $131,863 $140,434 $149,562 $159,284 $169,637 $180,663 $192,407 $204,913 $1,780,498
Boys Clothing $122,000 $131,150 $140,986 $151,560 $162,927 $175,147 $188,283 $202,404 $217,584 $233,903 $251,446 $270,304 $2,247,695
Total Revenue $224,500 $240,313 $257,244 $275,375 $294,790 $315,581 $337,845 $361,688 $387,221 $414,567 $443,852 $475,217 $4,028,193
Unit COGS Avg COGS
Product/Service A $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00
Product/Service B $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
Margin Pe r Unit (Unit Price - Unit COGS) Avg Mar gin
#REF! $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00 $18.00
#REF! $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00
Gross Profit (Revenue - COGS or Margin Per Unit * Units Sold) Total Gross Profit
Girls Clothing $73,800 $78,597 $83,706 $89,147 $94,941 $101,112 $107,685 $114,684 $122,139 $130,078 $138,533 $147,537 $1,281,959
Boys Clothing $97,600 $104,920 $112,789 $121,248 $130,342 $140,117 $150,626 $161,923 $174,067 $187,122 $201,157 $216,243 $1,798,156
Total Gross Profit $171,400 $183,517 $196,495 $210,395 $225,283 $241,230 $258,311 $276,607 $296,206 $317,200 $339,689 $363,781 $3,080,114
Budget

Marketing Management 18
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Net sales 258,765.00 517,625.62 918,037.90 $1,894,581 $4,028,193
Interest income 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Asset sales (gain/loss) 5,000.00 5,500.00 4,500.00 5,000.00 5,250.00
Total 266,765 526,126 925,538 1,902,581 4,036,443
OPERATING EXPENSE
Wages 30,000.00 40,000.00 50,000.00 60,000.00 70,000.00
Employee benefits 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00
Commission 1,500.00 2,500.00 1,000.00 1,500.00 2,000.00
Advertising 1,600.00 2,000.00 2,500.00 4,000.00 6,000.00
Bad debts 20,000.00 25,000.00 15,000.00 20,000.00 25,000.00
Cash discounts 1,000.00 1,500.00 2,500.00 4,000.00 4,500.00
Delivery costs 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Depreciation 2,900.00 3,500.00 4,500.00 5,500.00 6,500.00
Dues and subscriptions 3,000.00 3,500.00 4,500.00 5,000.00 7,500.00
Insurance 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00
Interest 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Legal and auditing 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Maintenance and repairs 1,200.00 2,000.00 4,000.00 4,500.00 5,500.00
Offi ce supplies 2,000.00 3,000.00 4,000.00 5,000.00 7,000.00
Postage 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Rent or mortgage 2,500.00 3,000.00 3,500.00 4,000.00 4,500.00
Sales expenses 1,600.00 2,000.00 2,500.00 3,700.00 5,900.00
Shipping and storage 1,300.00 2,000.00 1,500.00 1,900.00 2,500.00
Supplies 6,000.00 7,000.00 8,000.00 9,000.00 10,000.00
Taxes 1,380.00 19,000.00 2,500.00 3,500.00 4,900.00
Telephone 1,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Utilities 2,500.00 3,500.00 4,500.00 5,500.00 6,500.00
Other 7,000.00 9,000.00 9,500.00 10,500.00 11,900.00
Total Operating 103,480.00 148,500.00 141,000.00 169,600.00 203,200.00
NET INCOME 163,285.00 377,625.62 784,537.90 1,732,980.56 3,833,242.73
BUDGET FOR NEXT GEN KIDS CLOTHING