Marketing Plan Report: Koala Furniture Company Analysis

This report provides a detailed marketing plan for Koala, an Australian furniture company. It begins with an executive summary and introduction, outlining the company's background, mission, and values. A situational analysis is conducted, examining the internal and external environments, including the political, economic, and social factors impacting the business. The report includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It then develops competitive advantages and a strategic focus, followed by marketing goals and objectives. The marketing strategy covers target market, product, pricing, distribution, and integrated marketing communications (IMC). The plan also addresses people, process, evidence, and financial analysis, concluding with marketing implementation, evaluation, and control measures. The report analyzes Koala's approach to the Australian market and its strategies for achieving long-term success.