Marketing Essentials: Roles, Marketing Mix & Plan for Mark & Spencer

This report provides an overview of marketing essentials, focusing on Mark & Spencer as a case study. It defines marketing and explores the roles and responsibilities of the marketing function within an organization, highlighting its relationship with other departments like finance, HR, and production. The report details the marketing mix (4Ps and 7Ps) and compares Mark & Spencer's approach with that of Unilever. Furthermore, it includes a marketing plan for Mark & Spencer, incorporating a SWOT analysis, marketing budget, and discussion of the advantages and disadvantages of a marketing plan, along with key performance indicators for monitoring performance. The analysis concludes that marketing is essential for ensuring products and services are designed, produced, and ready for delivery to customers, with the primary goal of timely and efficient service.

Marketing Essentials
Table of Contents

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1. Define marketing with roles and responsibilities of marketing function............................................3
P2. How they related to other departments of organization.....................................................................4
P3.Marketing mix and comparison between two companies...................................................................5
P4. Marketing plan..................................................................................................................................7
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
The term marketing defines that set of institutions for communicating, delivering and
exchanging goods and services, buying or selling of goods and services to their customers and
society at large (Backman, 2019). It includes selling or delivering their goods and services to
other customers or other businesses. The purpose of marketing is to focus on promoting product
and services to attract a large number of customers with a specific period of time. For this
assessment, selected organization is Mark and Spencer is a British multinational retailer which is
headquarter in UK that specialize in selling clothing, home products and food products which
was established in 1884. This report covers various topics such as roles and responsibility of
marketing function, marketing mix, compare another organization, produce marketing plan
which include SWOT analysis, porter 5 forces, advantage and disadvantage of marketing plan.
TASK 1
P1. Define marketing with roles and responsibilities of marketing function
Marketing is an act for promoting or selling their goods and services to other businesses
or customer within particular period of time. Each and every organization has implement their
growth strategy towards accomplish their goals and objectives through techniques of marketing.
Marketing defines actions that they can attract to many target customers through goods and
services with high quality and aims to deliver their prospectus and consumers through content
with a long period of time and ultimately increased sales. Marketing is basically about
promotions of basic goods and services for target audience and communicating, delivering,
exchanging offerings that are value for customers, associates and society at large. Key roles and
responsibility of marketing functions with context to Mark & Spencer which are described
below:
Development in conception of marketing: To determine selling of goods and services
need to be various crucial aspects of users at a marketplace (Beltrán Ballester, 2021). The main
aim of the organization is plan of actions that digital media in terms to increase their goods and
services provided in their marketplace. Mark and Spencer’s a need to be resolved that goods and
services should be provided customer according to their clients expectations so that they can earn

higher profits in the upcoming period of time. They also focus their promotion that what is meant
that people are attract more and more and raise their services so that they can earn higher profit.
Identify the requirements of customers: Marketing function is a liable for identify their
changing needs and wants demands of customers according to their customer expectations. Mark
& Spencer was accomplish their goals and objectives to identify needs and wants attitude, habits
of customers towards analyzing data with clients and actually demand in their market place.
Satisfy customer needs: To satisfy their customer needs according to their customer
expectations marketing functions. It must identify their product and satisfy the needs of
customers that can offer value for customers and for money (Gunawardane, 2020).
P2. How they related to other departments of organization
Marketing is a technique which provides opportunity to attend many marketing plans in
terms to advantages of customer in their marketplace. Various kind of business operation which
needs to be organized by management teams which are related to operations of marketing in
every effective manner.
Marketing and finance: Marketing provides relevant plans which should be in a particular
budget whether it is related to profit or cost margin of product. Finance functions provide a
marketing department to define their budget to conduct a marketing campaign. It is necessary to
suitable interconnection between finance and marketing a particular activity which is related to
goods and services in a very significant manner and finance must provide financial information
and focus on particular transactions related to budget for promoting their goods and services in
their marketplace. Mark & Spencer are increase their profit margin as well as sales through their
finance and it is interconnected with each other to promote goods and services in the
marketplace.
Marketing and human resource: There the dissimilar roles which are connected to human
resource department such as hiring, recruiting, retaining, training and development to their staff
members during a period of time (Korobtcova, 2020). It is necessary to select their competent
work for in terms to increase their contribution to company's portion in significant manner. Mark
and Spencer human resource department on rising research in terms to access their satisfying
needs of the customer expectations. It is a duty of human resource professionals that they can

interconnect various departments of marketing sectors and various functions are develop in a
very significant manner. Marketing department is linked with department because to ensure
vacancies are filled on time and right candidate are selected at right time in a right place.
Marketing and production: Production department is mainly concerned with development
of goods and services according to their customer expectations. It is a marketing department
collaboration of production department to ensure that deliver of product according to their needs
of customers. Marketing department worked with production department because to ensure that
all the functions related to organizations are fulfilling goals and objectives. Both the department
is work together as well as their quality of raw materials and suppliers to provide a best better
quality product to their customers (Lichtenthal, 2020).
P3.Marketing mix and comparison between two companies
Marketing mix is a set of actions that a company uses to promote its brand goods and
services in their marketplace. It is used tool for considering their dissimilar elements that
promoting their brand goods and services in their marketplace. Marketing mix is generally used
for the marketing manager to analyze their current situation in marketplace and their product and
service. 4 P's of marketing mix which are named as price, place, product and promotions that
will be ensure necessary towards accomplish their long-term goals and objective in business
organization.
7 P’s of marketing mix:
Product: Product is commonly produced to satisfy their individual needs and it can be
tangible or intangible.
Price: It refers to value those depend upon their cost of productions and targeted audience
their supply. It should be determined that product needs to be based on what customers are
prepared to pay for a particular product.
Place: It is an important part of marketing mix that they distribute their product in a
particular place that is easily accessible to their buyers (Moscato and de Vries, 2019).
Promotion: It is a communication process that helps to company to promote their goods
and services in front of their customer and they can promote their product to reach out their

public on the target customers. It was built to direct marketing, advertising, personal selling, face
to face communication and so on.
Comparison to another organization
Basis Mark & Spencer Unilever
Product To determine product and services
offered by company to its clients
and the main purpose is to provide
that dissimilar product to its user in
order to attract them.
Unilever provide various
improvements to their product and
services to make a better quality of
goods and services as per their needs
according to their customer
expectations, food, drinks and so on.
Price Mark and Spencer charge high
price for their clothing and different
type of goods and services.
Unilever PLC used variable pricing
because there is a moving from
physical product to provide physical
services online.
Place It is very significant that location of
a company offers various service
for customers like UK, France and
Germany.
Unilever PLC office facility which is
provided by online platform as well
as increase mobile application.
Promotion To promote goods and services
Mark and Spencer adopt
advertisement to various traditional
media as a newspaper, TV and so
on.
Unilever PLC is a social media tool
to sell goods and services as per their
need like promotional tools Face
book, Instagram, Twitter and so on.
People It determines target audience who
interact company towards goods
and services and maintenance
relationship between them
(Pholoana, 2020).
There are various discipline
resources like training session which
is used by Unilever and offering
training and development to its staff
member within their business
organization.
Process There are different sources that Unilever use a simple process to

organization conduct to function
proper way. In case of Mark and
Spencer, they handle services
which are significant for customers
on a continuous basis.
increase their different technique
which are applied to their customers
and fulfill their needs.
Physical evidence It determines surrounding of
company which is important to
make a good interaction between
them people and their organization.
Unilever PLC use various activities
in suitable manner. Various type of
services which provide online
platform like food, drink services
and so on.
P4. Marketing plan
Marketing plan is a written document which provides different strategies to promote their
goods and services in business organizations. It includes vision, mission, objectives and various
functions towards goals and objectives (Rumiantceva, 2019). Marketing plan is very important
for mark and Spencer they can provide various type of services like online delivery, holiday
packages for its customers regarding customer expectations.
Offering: These types of services are offered by Mark & Spencer's to their customers and
also provides their facility which are adapting website for satisfying user.
Vision: The vision of the organization is to provide a standard against which its rivals we
measure a customer experiences and community of working environment.
Mission: Mission of Mark and Spencer is to make aspirational quality to everyone to
death and range of goods.
Objective: The objective of Mark and Spencer is to build a sustainable business through
consistent profitable growth and broader stakeholders.
SWOT Analysis:
Strength: Strength of a Mark and Spencer to provide a comfortable and requirement of
customers to increase their profitability in upcoming year.

Weakness: There is a political interference of government for different rules and
regulations which is considered a primary weakness of the organization (Tapanainen, 2019).
Opportunity: Economic development of various countries is considered primary
opportunity in terms to extend their businesses for an upcoming years to provide their customers
services.
Threats: The threat of Mark and Spencer is to increase the competition level which is
provided different of dissimilar type of competitions this is provided by the customer.
Marketing budget this is required by company for achieving objective in timely manner which is
given below:
PARTICULAR
S
I II III IV V
Start-Up Capital 6000 10000 13500 11000 16000
Investment 5000 6000 4000 5000 9000
TOTAL 11000 16000 17500 16000 25000
MARKETING
EXPENDITURE
Promotion 5000 6000 5500 11000 12200
Publicity 9000 10000 9000 9500 11500
TOTAL 14000 16000 14500 20500 23700
Advantages of marketing plan:
 It should be identify various needs and wants according to customer expectations.
 They are need to be analyze various product or firm competitive advantage to a
sustainable.
Disadvantages of marketing plan:
 It should be creating a realistic financial projection if information is interpreted
mistakenly (Voth, 2020).

 It should be identifying weaknesses overall business plans of marketing plans whether are
correct or not.
Monitoring performance: Key performance indicator is very important for business
organization which is connected to marketing to accomplish their goals and objectives within
a specific period of time. Manager of Mark and Spencer uses key performance indicator to
assess the level of satisfaction in order to provide better facility to their customers.
CONCLUSION
As per above information, it has been understood that marketing essentials involved
advertising, publicity, sales techniques are considered as essential of marketing which is based
on belief that product and services are designed to produce and ready to be delivered. Primary
purpose of essential of marketing industry is to make sure that all goods and services are ready to
deliver a particular customer within a specific period of time. This report covers different roles of
marketing function and relation with different activity to be an effective plan of the marketing.
Moreover, there are also focus on comparison between two companies and competitive firm,
produce marketing plan which includes porter's five forces and SWOT analysis.

REFERENCES
Books and Journals
Backman, J., 2019. Marketing and communication plan, CASE: Riihisoft Oy, RIIHI DMA.
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Gunawardane, G., 2020.
Modern Health Care Marketing. World Scientific.
Korobtcova, I., 2020.
Applying marketing activities to strengthen brand equity within SMEs:
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Ca'Foscari Venezia).
Lichtenthal, J. D., 2020.
Fundamentals of business marketing education: A Guide for University-
Level Faculty and Policymakers. Routledge.
Moscato, P. and de Vries, N. J., 2019. Marketing Meets Data Science: Bridging the Gap.
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Business and Consumer Analytics: New Ideas (pp. 3-117). Springer, Cham.
Pholoana, M. M., 2020.
Identification of marketing strategies to promote tourism: the case of
Soetdoring Nature Reserve in the Free State province (Doctoral dissertation, University
of the Free State).
Rumiantceva, V., 2019. Impact of Instagram Influencers on Word-of-Mouth; Case: Ismael Harb
Vera.
Tapanainen, S., 2019. Study of Polish market sales in co-operation with intermediaries, Case:
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