Marketing Plan for Marks & Spencer: Strategy and Analysis

This report presents an analysis of Marks & Spencer's marketing strategies. It examines the company's approach to promotional activities and their overall marketing plan, including factors like its marketing mix, customer loyalty programs, and the effect of external factors. The report includes a description of the marketing strategies employed by Marks & Spencer, such as the use of various media including print, TV, online marketing, and social media. It also emphasizes the importance of customer loyalty programs and the impact of the strategies on the business. The analysis covers the company's goals and objectives, and concludes with insights and recommendations for improving the company's marketing plan. The report is based on the available information and research on the company's marketing strategies and provides a comprehensive overview of the business.

REFERENCES
Marks & Spencer Marketing Mix (4Ps) strategy,
2020. [Online]. Available Through: <
https://www.mbaskool.com/marketing-mix/services
/17122-marks-and-spencer.html>.
Ongaro, G., 2018. Neuropricing: the effect of
supermarket promotions on Brand
perception (Bachelor's thesis, Università Ca'Foscari
Venezia).
INTRODUCTION
Analyses of internal and external environment of the company have to be present so that there is going to be
right strategies and measures which the company can take accordingly. Marks & Spencer is having its
headquarters in London, United Kingdom and has been operating in the market since 1884. The poster is
going to discuss the promotional strategies which the company is using so that there is going to be higher
functioning which the company will have to do.
INTRODUCTION TO BUSINESS STUDIES
CONCLUSION
From the above poster it can be concluded that there
has to be good sense of direction which the company
must have so that there is going to be higher
operations.
Right measures and strategies have to be used by the
company so that there is going to be higher
functioning which is going to be present.
PROMOTIONAL STRATEGY
There has to be good communication which has to be present by M&S in order to make sure that they are
having stable customers and economic factor. There are a lot of sales and discounts which the company is
providing to the clients from time to time and there is a use of online platform as well which is being used
effectively so that there is going to make the profit margins higher.
The company is using print media, TV ads, social media campaigns, etc so that the organization will be able
to gain competitive advantage in the market. There are store rewards as well which the customers are
receiving so that there is going to be higher loyalty and trust of the customers.