BMS403: Marketing Plan Analysis for Marks & Spencer - Semester 2

This report presents a comprehensive marketing plan for Marks & Spencer, a multinational retailer. It begins with an introduction outlining the purpose of the plan, followed by an in-depth analysis of the company's mission, vision, and objectives. The main body includes a PESTLE analysis, evaluating political, environmental, social, technological, legal, and economic factors impacting the business. A SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats. The report then presents a SMART objective, followed by an STP analysis, segmenting, targeting, and positioning Marks & Spencer's offerings. A 5C analysis is included to evaluate the company, consumers, collaboration, competitors, and the climate. The report concludes by summarizing the key findings and providing a list of references from books and journals.