This report provides a comprehensive analysis of the marketing management of Hotel Marriott. It begins with an introduction to marketing management and its importance, followed by a summary and a detailed situation analysis, including macro, micro, and internal environmental factors. The report then outlines the hotel's objectives, market segmentation strategies (geographic, demographic, behavioral, and psychographic), and target market (upper-middle and high-income groups). It also covers the positioning of Marriott as a luxurious hotel and discusses the marketing mix (product, price, place, promotion, process, physical layout, and people). The report concludes with a discussion of key challenges such as global uncertainty, human resources issues, customer issues, and technological advancements, and their impact on the hotel's growth. The report also includes illustrations and references to support the analysis.
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