Comprehensive Marketing Plan Analysis: Marriott International

This report presents a marketing plan analysis for Marriott International, a multinational hospitality company. It examines the company's marketing strategies, including its mission, vision, and objectives. The report delves into the marketing mix, SWOT analysis, and competitor analysis to understand Marriott's position in the market. It also includes financial information relevant to the marketing plan and discusses the implementation and monitoring processes. The conclusion emphasizes the importance of the marketing plan in achieving business goals, such as increasing market share and customer base. The report provides valuable insights into Marriott's approach to marketing and its efforts to build brand image and customer trust. References to academic sources are also included.

Table of content
 Introduction
 Marketing Plan
 Conclusion
 References

Introduction
Marketing is the process in which company
undertake the promotional activities to achieve
organisational goal. It include advertising,
selling and delivering of product to different
consumers or other business activities

Introduction
Marketing is the process in which company
undertake the promotional activities to achieve
organisational goal. It include advertising,
selling and delivering of product to different
consumers or other business activities

Marketing plan
Marketing plan is formal documents, which are prepared
by managers of company to describe marketing
activities for generate profit For Marriott management
have to create marketing plan which include, mission,
vision objective of the organisation. Manager develop
plan to achieve yearly targets and expand business at
lager scale.

Continued...
Company overview: Marriott international is an
American multinational hospitality company which
provide services like lodging and boarding to
respective customers. It was founded by J.Willard
Marriott in year 1927. Company headquarter is
located in Bethesda, Maryland U.S. It was ranked
33 in fortune 100 best companies to work for.

Continued...
Marketing mix: There are seven different types of
elements in marketing which are required to be
focused by companies such as Marriott while
launching a new service or product in the market.
With the help of them higher customer attention
could be acquired.

Continued...
SWOT Analysis: It is a process to figure out the
strengths and weakness of business environment.
In another words, it strategic planning technique
which is used to help a person or company to
identify various opportunities and threats related
to business activities.

Continued..
Competitors: The Marriott hotel has created
healthy competition in hospitality industry for
gaining more and more customers. It has
number of rivals which are Premier Inn, Hilton
etc. and many small and big competitors.

Continued...
Financial information: Finance plays an vital role in
every business enterprise to achieve its target. For
Marriott management is required large amount of
capital for promoting their product and services to
larger audience. For execution of this marketing plan
the manager of Marriott is required to have huge
amount of resources for development of plan in
effectively manner.

Continued...
Implementing and Monitoring: In this present plan,
marketing team has to focuses on plan and keep track
on business activities in well defined manner
(Aschemann Hooge, and Normann, 2016.). For this top
level management have to focus on surroundings which
help in minimizing the errors and flaws occur in
company while generating business.

Conclusion
As per the marketing plan it is important for
Marriott, to figure out what aim and objective of
company to increase its market share by 25% as
well as customers base. Company is planning to
focus on creating brand image by offering quality
service so it can gain trust of customers.

References
Achrol, R. S. and Kotler, P., 2012. Frontiers of
the marketing paradigm in the third
millennium. Journal of the Academy of
marketing Science. 40(1). pp.35-52.
Blythe, J. and Martin, J., 2019. Essentials of
marketing. Pearson UK.

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