Marketing Plan for McDonald's: Strategies for Sales and Growth
VerifiedAdded on 2023/02/02
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Report
AI Summary
This report presents a comprehensive marketing plan for McDonald's, focusing on strategies to increase global sales and enhance customer satisfaction. It begins with an executive summary outlining the business objective of a 10% sales increase. The report then delves into external analysis using the PESTLE framework, examining political, economic, social, technological, legal, and environmental factors. Internal analysis includes a SWOT analysis, highlighting McDonald's strengths, weaknesses, opportunities, and threats. The STP (Segmentation, Targeting, and Positioning) strategy is discussed, detailing how McDonald's aligns its products with specific customer segments. A detailed budget is provided, outlining expenses for various marketing activities. The evaluation of the plan includes objectives, strategies, and a scorecard method for measuring performance, focusing on sales increases and customer satisfaction. The conclusion emphasizes the importance of competitive pricing and meeting customer expectations. References include key marketing texts and journals.
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