Developing a Marketing Plan for NatureCare Cosmetics: BSBMKG609
VerifiedAdded on 2023/04/22
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Project
AI Summary
This marketing plan is developed for NatureCare, an Australian company specializing in organic cosmetic products. The plan begins with a background of NatureCare, its products, and the cosmetic industry in Australia. It includes a SWOT analysis highlighting strengths, weaknesses, opportunities, and threats. A PEST analysis examines the political, economic, social, and technological factors influencing the business. The plan sets marketing objectives, including increasing market share and online sales. It outlines product, pricing, place, and promotional strategies, including the use of social media and e-commerce platforms. Financial projections and marketing performance metrics, such as Return on Investment (ROI), are also included. The plan aims to effectively market NatureCare's products to both regional and international customers, particularly in Japan, focusing on pharmacies, retail, and online platforms.
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