Marketing Plan for Nestle: Essentials, SWOT, and 4Ps Analysis

This report presents a marketing plan for Nestle, focusing on marketing essentials and strategies. It begins with an executive summary and outlines Nestle's mission, vision, and marketing objectives. A SWOT analysis is conducted to assess the company's strengths, weaknesses, opportunities, and threats. The 4Ps of marketing (Product, Price, Place, and Promotion) are examined in the context of Nestle's new diet drinks product. The report includes a budget and details the STP (Segmentation, Targeting, Positioning) strategy. Monitoring and controlling mechanisms are also discussed to ensure the plan's effectiveness. The conclusion emphasizes the importance of marketing functions for business success and growth. References to relevant books and journals are provided.

Marketing Essentials

Table of content
 Marketing plan for the organization
 Executive summary
 Mission, vision and objectives of marketing plan
 SWOT analysis:
 4Ps of marketing in Nestle:
 Budget
 STP
 Monitoring and controlling:
 Conclusion
 References

Marketing plan for the organisation.
 Marketing essentials refers to the techniques and practices of sales, advertising
and promotion of the products and services are done by organisation.
 In the business when production and design of the products and services are
completed then their is need of the marketing essential to increases the sales
by different techniques of the marketing

Executive summary:
 Nestle is multinational company which offered large variety of foods and
drinks to their customer as per their needs and wants across the world.
 The products of the nestle are healthy and effective in quality and have the
large base of the customer.
 Nestle is going to launch the new diet drinks product for the customer which
controls the diet of the people and makes them healthy and fulfils their needs
and wants.

Mission, vision and objectives of marketing
plan
 Mission:
 The mission of the nestle is to make the better food for the people so they
will live better life. “Good food good life” is the mission statement of the nestle.
 Vision:
 The vision of the nestle is to achieve the needs and wants of the customer by
providing the effective quality of foods with the help of marketing.
 Objectives:
 To become the best brand in the food manufacture industry.
 Focuses to increases the sales of the business.
 To promotes the healthy balanced eating for the customer.

SWOT analysis:
 Strength: The strength of the nestle is they have the strong image of brand in
the food industry. They operate the business in different countries of world. Large
portfolio of the products are also the strength of the nestle.
 Weakness: They require more money for the purchase of the new and
advanced technology. The weakness of the nestle is that they sells the products with
harmful contains which affects the image of the brand.
 Opportunities: The demand of purchasing and consuming the healthy and
delicious food are increasing in the people. They have the strong teams of the R&D
which introduces the new products.
 Threats: Increased in the level of the competition in the food and drinks
industry. Rapid changes in the purchasing power of the customer which affects the sales
of the business

4Ps of marketing in Nestle:
 Product: Nestle is launching the new product for the people who are very diet
conscious and it is is very healthy. The new product is the diet drinks which fulfils the
needs and wants of the people.
 Price: The price of diet drinks are affordable for the people of all income
groups and it takes care of health of the people. The cost of the diet drinks is £1.20
which have the best in quality and good for the health of the customer.
 Place: These diet drinks are available in all the countries of the world so that
the people could enjoy the new product of the nestle.
 Promotion: With the help of advertisement on the TV, newspaper and radio
they promote their new products which increases the sales and productivity of the
business.

Budget
Expenses Amount (£)
Rent 50
Salary 70
Total 120

STP:
 Segmentation: In the business of the nestle they divides the markets
in different segments as per the behaviour, culture and nature of the people
which increases the sales and profits of the business. The markets are divided
in the demographic and geographic to sell the products.
 Targeting: As per the segments of the market nestle target the market
and customer on the basis of the income wants and behaviour of the people.
They targeted the people who have the needs to control diet.
 Positioning: Nestle position their products after segmentation and
targeting which increases the number of the customer and profits of the
business.

Monitoring and controlling:
 Monitoring: Nestle aims to increase the sales of the new products in the
targeted market by proper monitoring the activities of the employees towards
the objectives of the business.
 Controlling: when proper monitoring of the activities are completed
nestle identifies the lots of ideas and facts which helps to control the problems
due to the budget that is determined in the planning. To maintain and manage
the problem they uses the sales analysis in their business.

CONCLUSION
 From the above study bit can be concluded that functions of marketing are
essential for the success and growth of the company.
 Marketing functions have different kids of roles and responsibilities which increases
their sales, profits and productivity of the business.
 Different department of the organisation are interrelated with the activities of marketing
which leads to the achievements of the objectives in the present and future conditions.

REFERENCES
 Books and Journals:
 Baker, M. A. and Magnini, V.P., 2016. The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing. International
Journal of Contemporary Hospitality Management. 28(8). pp.1510-1534.
 Baker, M. J. and Saren, M. Eds., 2016. Marketing theory: a student text. Sage.
 Perreault, W. D., 2018. Essentials of marketing. New York: Mc Graw Hill.