This project presents a comprehensive marketing plan for Nationwide Property Assistance (NPA24:7), addressing a consultancy brief from Aston Business School's Marketing Management module. The plan begins with a company overview, market analysis, and strategic marketing planning, including a SWOT analysis and competitor analysis. It delves into segmentation, targeting, and positioning (STP) decisions, outlining the company's approach to reaching its target market. The marketing objectives are clearly defined, followed by a detailed examination of the marketing mix (7Ps), including product, pricing, distribution, promotion, physical evidence, process, and people strategies. The plan concludes with an evaluation framework, including recommendations for marketing initiatives and competitor response analysis, offering a robust framework for NPA24:7 to achieve its objectives. The project is well-researched and supported by relevant academic references.
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