NutriDigest: Developing a Marketing Plan for Pet Food Company

This report details a marketing plan for NutriDigest, a pet food company, outlining its vision, mission, and objectives. It includes a situational analysis, budget allocation for marketing activities such as sales promotion, advertising, and public relations, and a discussion of the company's strategies, including the use of social media for promotion. The report covers the marketing mix, including product development (flavors and nutritional content), pricing strategies (market penetration), and market expansion plans within the UK. Finally, it touches upon implementation and control mechanisms to monitor and manage the marketing plan's progress. The report aims to help NutriDigest achieve its goals of market share expansion and increased sales by targeting specific cities and utilizing effective marketing channels.

 Cited firm can use various media tools and techniques in order to promote product and services in an effective manner.
 Social media such as Facebook, You Tube, Instagram are cost effective approach for the new firm.
Mission and Vision Corporate Objectives Situational analysis Budget
Implemention and ControlMarketing MixStrategies development
This is the last stage of marketing plan. At this
product is launched and mangers keeps on check
checking the progress and controlling the overall
performance.
Vision Statement : NutriDigest aims to
be leading ultra-premium flavored pet
food company bound to construct
innovative products that satisfies the
sustenance need of different pets.
Mission Statement: To enhance and
elongate the special bond between
people and their pets.
The company is aiming to increase the sales
of product and developing a objectives of
increasing sales of product by 5% from
now.
The company is also developing an short
term objectives to attract about more than
500 potential buyer of the product within
first trimester of company establishment.
The company is aiming to expand their
business in nearby cities of London within
in next 5 years.
The company is aiming to expand the
market share by 30% in one financial year
of establishment.
Every Business Enterprise is effected by
internal and external situations. The internal
environment can be examined by SWOT
analysis whereas external can be measured
by applying PESTLE concept.
Particulars Amount(in
pounds)
Marketing
Activities:
Sales Promotion 6000
Advertising 5000
Direct Selling 9000
Public Relation 5000
Total 25000
Cited firm can use various media tools and techniques in
order to promote product and services in an effective
manner.
Social media such as Facebook, You Tube, Instagram
are cost effective approach for the new firm.
Product The company is delivering different
products as per the variety of breeds of
dogs and cats. The company is
developing green berry flavour of product
to provide high nutrition food to dog
Price NutriDigest Pet Food has set their price
on the basis of three marketing strategies
which contains Market Penetration
Pricing, Market Skimming
Place The company is aiming to expand the
market share to 30% in next financial
year and targeting in different 5 cities
located nearby London in UK to
contribute in higher sales of firm and
contribute in gaining objectives of firm
Promotion NutriDigest Pet Food has chooses social
media as their promotion tool so to attract
the customer through their own area of
interests.