Marketing Plan Project: The Organic Store Business Proposal

This project presents a marketing plan for "The Organic Store," a new UK-based grocery store specializing in organic food products. The plan includes a vision to transform the food industry into a health-conscious and sustainable business. It outlines the company's mission, objectives, and a detailed SWOT analysis, identifying strengths like high-quality organic food at low prices, weaknesses such as stiff competition, opportunities in rural areas, and threats like Brexit. A PEST analysis examines political, economic, social, and technological factors influencing the business. The marketing mix is defined, including product offerings (organic food and drinks), location in London, penetration pricing, and social media promotion. Investment and financial aspects, competitors, and the target market (demographic segmentation and differentiated marketing) are also detailed. The plan concludes with references to relevant academic sources. The marketing mix is further detailed with a focus on the customer's experience. The SWOT analysis is expanded to include additional points. The target market is segmented and positioned for success.

Marketing plan Poster
INTRODUCTION
“The Organic Store” is the new business idea which was established
within UK. Further, it is a grocery store where only organic food items
will be offered to their customers. Also, company place offer the
customized products because it has a strong suppliers within a country
who are able to meet the defined aim.
Vision: To transform the food industry into health as well as sustainable
socially response business.
Mission: To become a leader in food industry by offering high quality
products at low and affordable rates.
Objectives: The objective of The Organic Store is to increase the
market share and supply the best variety of food products to their
customers in order to raise the business brand image.
SWOT ANALYSIS
Strengths- The company offers high quality organic food at low price.
Weakness – there is stiff competition in market as many other firms already
offers organic food products.
Opportunity- the company can operate in rural areas and provide food
products.
Threats – in future due to brexit there may be negative impact on firm
growth.
Marketing mix
Particulars Description
Product The new business will offer range of
food and drink products which includes
coffee, avocado products etc.
Place The Organic Store will be located in
London, UK.
Price The company uses penetration pricing
style that helps to increase the
customer base.
Promotion It will uses social media marketing
strategy in which Facebook and Twitter
are two main platforms.
TARGET MARKET
Segmentation: It segment the people on the basis of demographic
information. Such that as per the age, it segment the people whose age is in
between 12 to 60. Further, its main target market will be residence of
London, UK who can easily afford the product easily.
Targeting: The Organic Store target the products on the basis of
differentiated marketing in order to differentiate the product from others.
Positioning:-, The company will offer special discount to first 10 customers
which in turn helps to increase the overall brand image
INVESTMENT AND FINANCE
The total investment needed to start this business will be £2500.
REFERENCES
Books and journals
Xu, X., 2020. Compose the Business Plan.
In Introduction to Entrepreneurship (pp. 139-163).
Springer, Singapore.
Jones, J.A. and Georges, S.V., DEVELOPING A
BUSINESS PLAN FOR FARMER ASSOCIATIONS.
PEST analysis
Political factor- On the other side, uncertainty of weather and Brexit may
affect the performance of the company in adverse manner. Therefore, The
Organic Store should identify the political factor before implementation.
Economic factor- However, inflation rate in UK is 1.94% in 2019 which
decreases in 2017. In 2020, the pandemic affect the economy of the
country adversely such that the price of the product increases which
decreases the consumption of customers.
Social factor- Currently, people are focused upon organic food products
because most of the people are faced issue of obesity and that is why, it is
necessary to offer the product accordingly. Also, the people living in UK
have high income and that is why, they afford the high products as well
Technological Factor- Company will be dealing online and for that it has
to ensure about Data protection Act. By complying such law, company is
able to prevent the sensitive information from third party and run its
business smoothly
COMPETITORS
There are various competitors in this industry such as Graze, Farmdrop
Planet organic, etc.

Speaker notes
Marketing mix
SWOT analysis
Target market
• Segmentation: The present business is completely relied upon food and drink and that is why, it segment the people on the basis of demographic information. Such that as per the age, it segment the people whose age
is in between 12 to 60. Further, its main target market will be residence of London, UK who can easily afford the product easily.
• Targeting: In the context of this, The Organic Store target the products on the basis of differentiated marketing in order to differentiate the product from others. As it is a unique concepts in which customers place an
order as per their need and with the help of strong products, company is able to targeting its market.
• Positioning: Offering customized organic products to their customers is the unique concept by The Organic Stores, that helps to gain attention of many customers towards it. Moreover, initially the company will offer
special discount to first 10 customers which in turn helps to increase the overall brand image (Lyu and Choi, 2020
INVESTMENT AND FINANCE
• The total investment needed to start this business will be £2500.
COMPETITORS
• There are various competitors in this industry such as Graze, Farmdrop, Planet organic, etc.
Particulars Description
Product The new business will offer range of food and drink products which includes coffee, avocado products etc.
Place The Organic Store will be located in London, UK in the middle of a city so that all people may easily visit the store.
Price The company uses penetration pricing style that helps to increase the customer base and also sell the product at low and affordable products.
Promotion It will uses social media marketing strategy in which Facebook and Twitter are two main platforms that assist to attract range of new customers towards it.
Process The purchasing process of the firm is simple such that it has a single storey building where people may buy the product and make payment through online or offline.
People There are key people involved within a business like, employees, owner, customers, suppliers etc.
Physical evidence In the context of The Organic Store, company has its own building, logo, online presence, employees are consider as a physical evidence.
Strengths-
The company offers high quality organic food at low price
It offers variety of organic products which is not often available at other stores
Weakness – there is stiff competition in market as many other firms already
offers organic food products.
There is no awareness of this store in market.
Opportunity- the company can operate in rural areas and provide food products.
It can expand in other markets and attract more customers
It can provide home delivery of products
Threats – in future due to brexit there may be negative impact on firm growth.
New stores may enter which can increase competition.