Marketing Plan for OSIM in Japan: Analyzing Market Opportunities
VerifiedAdded on 2020/04/15
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AI Summary
This report presents a marketing plan for OSIM, a Singapore-based health and lifestyle brand, aiming to expand into the Japanese market. The analysis includes PESTL and SWOT analyses to assess the political, economic, social, technological, and legal factors influencing OSIM's potential in Japan, as well as the brand's strengths, weaknesses, opportunities, and threats. The report identifies the target audience as the upper-middle class, considering the product's price point, and evaluates the competitive landscape, including local massage chair producers like Inada and Osaki. Despite potential communication barriers due to language differences, the report concludes that the Japanese market holds significant potential for OSIM's growth and profitability, supported by Japan's advanced technology and health-conscious population.
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