Marketing Plan: A Comprehensive Analysis of Pfizer Pharmaceuticals

This report provides a comprehensive analysis of the marketing plan for Pfizer Pharmaceuticals. It begins with an introduction highlighting the importance of marketing and its role in increasing sales and profits. The report delves into the marketing plan, focusing on the importance of setting marketing objectives and strategies, specifically in the context of launching a new medicine, “Madrele.” It discusses the structure and development of marketing plans, including market segmentation, targeting, and positioning, as well as the setting of goals and objectives. A situational analysis, including SWOT analysis is also provided. The report also covers the creation of a marketing strategy, resource allocation, and the budgeting process, emphasizing the use of the CPM technique. The conclusion reiterates the significance of the marketing department in enhancing goodwill and profitability. References are included to support the analysis.

MARKETING
ESSENTIALS
(TASK 3)

COVER CONTENT
 Introduction
 Marketing plan
 Conclusion
 References

INTRODUCTION
 Marketing is related to activities which are
associated with selling and promoting product or
services.
 This helps to increase sales as well as profits of
organisation.
 It is important to work according to market trend so
customer satisfaction is possible.

Marketing plan of the Pfizer pharmaceuticals
 Marketing planning
 Structure and development of marketing plans

Marketing Planing
Importance and value of marketing plans: Marketing plan is
important as it helps to set targets which are specified by
managers
Marketing objectives and marketing strategies: Pfizer
pharmaceuticals is thinking to launch new medicine
“Madrele” for BP patients.
Monitoring of marketing plan: Marketing plan is effective
for enhancing product sales.

Structure and development of marketing plans
Market segmentation and target market selection
Segmentation
Targeting
Positioning

Setting goals and objectives
Managers of Pfizer pharmaceuticals is thinking to come with
new medicines to achieve profits up-gradation up-to 10%.

Situational analysis tools and techniques
 Strength
 Weakness
 Opportunities
 Threat-

Creating a marketing strategy
There is requirement of various advertisement for promoting new
medicine in market. This helps to create awareness about
product in market. Managers of Pfizer pharmaceuticals use
television advertisement, online sources, etc.

Allocation of resources
There are many sources through which funds can be raised such as bank loans, retained
earning, etc. To manufacture this medicine there is use of short term finance which helps to
work according in accordance to pre determined manner. Budget of launching new product
in market is $400. Managers can control it with CPM technique.

CONCLUSION
From the above discussion it is clear that marketing is one of
the important department which helps to increase goodwill
and profits. There are many roles which has to be
performed by marketing department.

REFERENCES
Baker, M. A. and et. al., 2016. The evolution of services mark
eting, hospitality marketing and building the constituency
model for hospitality marketing. International Journal of
Contemporary Hospitality Management. 28(8). pp.1510-
1534.
Bastable, S. B., 2016. Essentials of patient education. Jones
& Bartlett Publishers.
Berkowitz, E. N., 2016. Essentials of health care marketing.
Jones & Bartlett Publishers.

THANK-YOU