SPT 608: Marketing and Media Plan for Nike Air Presto 2019 Shoes

This report provides a detailed analysis of the Nike Air Presto 2019 Running Sports Shoes, highlighting its features and justifying the need for a comprehensive marketing plan. The report emphasizes the importance of marketing in differentiating the product from competitors and achieving a competitive edge. It also underscores the necessity of a detailed financial structure for effective planning and investment. The report references the history of the shoe, its design elements, and its popularity among sportspersons, concluding with the significance of a marketing plan to enhance the product's market position. Desklib provides students with access to similar past papers and solved assignments for academic support.

Running head: SPORTS MARKETING AND MEDIA
Sports marketing and media
Name of the student
Name of the university
Author Note:

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SPORTS MARKETING AND MEDIA
Table of Contents
Introduction......................................................................................................................................3
Name of the Product........................................................................................................................3
Description of the Product...............................................................................................................3
Justification for the need of the Marketing Plan..............................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

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SPORTS MARKETING AND MEDIA
Introduction
The report is based on the selection of a sports product and its description. Nike Sports
Organization of USA has been chosen in this report for the discussion. The selection of Nike as
the company is a great decision as because Nike is one of the leading Sports and Sports
accessories manufacturer of the globe (nike.com, 2019). The company specializes in the
manufacturing of a number of different sports items and sports accessories and has signed
endorsement deals with a large number of clubs and sports associations worldwide to provide
goods manufactured by them. To be more specific, the report has highlighted sports product
manufactured by Nike and has given a justification to provide a marketing plan for the product.
Name of the Product
The product that has been selected to be discussed in the report is “Nike Air Presto 2019
Running Sports Shoes”. The following shoes are highly preferred by people and especially
sportspersons who prefer lightweight yet extremely rigid and tough shoes.
Description of the Product
The “Nike Air Presto 2019 Running Sports Shoes” was first released in the start of the
millennium (nike.com, 2019). It was created with an elastic foot-hugging upper for comfort as
well as support. It has been one of the favorites of the Nike Company since a long time back.
The company has changed the design of the shoe in the modern times and the latest design
features snug, lightweight support along with a slight mesh in the upper part of the shoe for
achieving a comfortable fit (nike.com, 2019). The Company has provided the shoes for both the
men and women. The Presto shoes have been one of the best selling shoes of the company.

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SPORTS MARKETING AND MEDIA
Being one of the lightest shoes of the market, the Company has provided a plastic counter on the
heel of the shoe. It also helps to provide a decent level of support to the person who wears
“Presto”.
Justification for the need of the Marketing Plan
Marketing Plan has its own set of importance. The marketing plan helps in the
development of different kinds of products and services in the business that meets the need of the
target market. According to, Popp & Woratschek, (2016) the implementation of proper and
effective marketing practices will help the management of Nike and especially the marketing
team of the “Presto” brand to make the customers understand why the particular brand is
superior to brands in the same category. It can also help “Presto” achieve a competitive
difference and attain a competitive edge in the business market (Parganas, Anagnostopoulos &
Chadwick, 2015). However, the most important need that justifies the creation of the marketing
plan is to get a detailed financial structure of the total planning and invest accordingly.
Conclusion
The report has been able to provide a detailed analysis of the product that has been
selected to be discussed in the sports manufactured products category. The details of the
“Presto” Brand along with the justification to provide a marketing plan have been the main
constituent of the total report.

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References
(2019). Retrieved from https://www.nike.com/t/air-presto-womens-shoe-89Tqz1nG
Abeza, G., O’Reilly, N., Séguin, B., & Nzindukiyimana, O. (2015). Social media scholarship in
sport management research: A critical review. Journal of Sport Management, 29(6), 601-
618.
Filo, K., Lock, D., & Karg, A. (2015). Sport and social media research: A review. Sport
management review, 18(2), 166-181.
Nike.com (2019). Retrieved from https://www.nike.com/
Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2015). ‘You’ll never tweet alone’:
Managing sports brands through social media. Journal of Brand Management, 22(7), 551-
568.
Popp, B., & Woratschek, H. (2016). Introducing branded communities in sport for building
strong brand relations in social media. Sport Management Review, 19(2), 183-197.