Strayer University BUS 599 Marketing Plan and Sales Strategy Report

This report presents a comprehensive marketing plan and sales strategy for a healthy beverage bar company. It begins by defining the target market as young people aged 15-35, emphasizing their preference for energy-boosting beverages and accessibility in various locations. The report analyzes market competition, identifying major players like Red Bull, Coca-Cola, and Arden’s Garden, and presents a market share breakdown. The company's message, articulated through its mission statement, focuses on energizing the world with natural ingredients. The marketing strategy emphasizes focus, follow-through, feedback, flexibility, and fun. The marketing vehicle section highlights the use of creative advertisements, outdoor advertising, point-of-sale displays, social media marketing, and celebrity endorsements. The report concludes with a reference list. This assignment is a valuable resource for students studying marketing and business strategy, offering insights into market analysis, competitive landscapes, and effective marketing techniques.