Detailed Marketing Plan Analysis for Savoy Hotel: A Case Study

This report provides a comprehensive analysis of the Savoy Hotel's marketing plan, focusing on its strategies, implementation, and the application of the marketing mix. The report begins by outlining the steps involved in creating a marketing plan, including setting a mission, defining corporate aims and objectives, conducting a marketing audit, market analysis, and situational analysis. It then delves into the specific marketing tactics employed by the Savoy Hotel, particularly in relation to the launch of a new vegan food service. The report emphasizes the utilization of the 7 Ps of the marketing mix within a detailed strategic marketing plan. The report concludes by summarizing the key findings and highlighting how the hotel monitors and evaluates the success of its marketing plan, including the use of marketing audit, SWOT analysis and the identification of profitability gaps to measure success. The report references academic sources to support its analysis.

Unit 15 - Hospitality Marketing
Essentials
ACTIVITY 2

TABLE OF CONTENT
• Introduction
• Introducing steps taken to prepare a marketing plan including mission, vision and situational analysis-
• Marketing tactic which captures aims and mission of Savoy hotel-
• Detailed strategic marketing plan that tactically applied utilize of marketing mix and measures for monitoring
success of plan
• Conclusion

INTRODUCTION
• The current presentation is based on Savoy Hotel, UK.
• It will explain the stages of marketing plan and tactics which captures goals and
mission of firm.
• Furthermore, the study will justify detailed strategic marketing plan that tactically
applies utilize of 7 Ps of marketing mix.
• The assignment will also clarify measures in context of monitoring and evaluation to
achieve marketing objectives of hotel.

Introducing steps taken to prepare a marketing plan including mission, vision and
situational analysis
Marketing plan is defined as strategic roadmap that many companies utilize to organize, evaluate, execute and track
their advertising tactic over specific time duration. It encompasses key stages or steps that are;
• Set mission
• Corporate aim and objectives
• Marketing audit
• Market analysis
• Situational analysis
• Marketing strategies

CONT..
• Marketing budget
• Measures for monitoring and to evaluate achievement of marketing objectives in context of Hilton

Marketing tactic which captures aims and mission of Savoy hotel
• In order to achieve set goals and objectives as well as to fulfil
mission, marketing team apply the most effective tactics that
describe through its current marketing plan, which has created
in context of advertising new vegan snacks food variety.

Detailed strategic marketing plan that tactically applied utilize of marketing mix and
measures for monitoring success of plan

CONT…

CONCLUSION
• By summing up above discussion, it has been summarized that by applying effective and appropriate tactics
such as marketing audit, SWOT analysis, marketing assumptions etc. organizations has successfully launch new
vegan food services in market.
• Furthermore, from above analysis, it has been identified that through identify profitability gap between earlier
and current year, management has monitored and evaluated success of their marketing plan.

REFERENCES
• Ana, M.I. and Istudor, L.G., 2019. The role of social media and user-generated-content in millennials’ travel
behavior. Management Dynamics in the Knowledge Economy. 7(1). pp.87-104.
• Cooper, R.G., 2019. The drivers of success in new-product development. Industrial Marketing Management.
76, pp.36-47.
• Mahmoud, T.O., 2018. Impact of green marketing mix on purchase intention. International Journal of Advanced
and Applied Sciences,. 5(2). pp.127-135.