[Business Name] Marketing Plan for Smoked Up Restaurant [YEAR]

This marketing plan details the business strategy for "Smoked Up," a restaurant specializing in grilled meats, operating as a sole trader. The plan encompasses a thorough market overview, including target customer profiles (beachgoers aged 25-45 with an income above $522.14 AUD) and competitor analysis. It outlines a multi-faceted marketing strategy involving social media, public transport ads, cinema promotions, and beach parties to increase revenue and brand awareness. The plan includes a SWOT analysis, short and long-term business objectives, and a detailed marketing mix focusing on product quality, pricing, placement, promotion, people, process, and physical environment. Financial projections, organizational implications, and monitoring activities are also addressed, providing a comprehensive guide for "Smoked Up's" business development and expansion, including a vision to be the best place to eat in Australia and expand globally.