Comprehensive Marketing Plan: SWOT, PEST, Tactics & Strategies

This assignment solution provides a detailed marketing plan development process, starting with SWOT and PEST analyses to assess the internal strengths and weaknesses, as well as external political, economic, social, and technological factors. It further employs the BCG matrix to evaluate the product portfolio and Porter's Five Forces to understand the competitive landscape. The solution outlines the development of feasible strategies and achievable marketing tactics, focusing on enhancing product offerings, premium pricing, and leveraging digital marketing to attract new members. It emphasizes the importance of business analytics and customer feedback for continuous improvement and value addition, ultimately aiming to bridge the gap between organizational goals and internal capabilities in a competitive market. The document concludes with a list of references used in the analysis and planning process.

DEVELOPMENT OF MARKETING PLAN

SWOT and PEST analysis
The SWOT analysis shows the awareness is
the strength of the company.
Weakness is the presence of the other rival
players.
PEST analysis shows that government
policies have impacts on the prices.
 Technology is the most important factor that
influences the operation.

BCG matrix and the five forces analysis
Products such as
the physio gym are
in demand and
despite the high
cash usage
generates the cash
for the company.
Huge number of
sellers is creating
intense competition
for Fitlife health
club.

Development of a feasible strategy
Strategies and tactics
for each of the
elements of market
mix.
Enhanced product with
innovated health care
programmers.
Premium pricing for
the unique products
and price skimming for
the cow cash products.

Plan achievable marketing tactics
Tactics are to use different
technologies and processes
in order to meet the
organizational objective.
Business analytics and
customer feedback
program are important for
the new value addition.
Digital marketing can
allow the organization to
attract new members for
the organization.

Summary There are a number of
players in the market
which can harm the
market share of Fitlife
health clubs.
The goals needs to be
achieved with the internal
capabilities of the
organization.
The gap needs to be
fulfilled through the
tactics and strategies.

References
Plan achievable marketing tactics
Papadopoulos, D., Kanellis, N.,
Giotopoulos, K. and Giannoukou, I., 2017,
June. Automated System Frame for the
support of Strategic Marketing Plan. In 5
th International Conference on
Contemporary Marketing Issues ICCMI
June 21-23, 2017 Thessaloniki, Greece (p.
497).
Fine, S.H., 2017. Introduction to social
marketing. In Marketing the Public
Sector (pp. 1-12). Routledge.
Ha, T.N., 2016. Operational Assessment Of
Nha Be Garment Corporation: Basis For
Sustainable Marketing Plan. Journal of
Advances in Social Science and
Humanities, 2(06).
Kennedy, M., 2017. Marketing Plan for
Electronic Resources (template).
Koskinen, S., 2016. Increasing Social
Media Engagement through a Digital
Marketing Plan. Case: Plootu.
Chaffey, D., 2016. Global social media
research summary 2016. Smart Insights:
Social Media Marketing.
Davis, B., Bakry, D., Stevens, J.,
Mohammed, M., Misiewicz, L. and Kula,
K., 2018. Marketing Plan for the LG
Rollable TV.
Ambat, L.M.C., Cabagnot, T.R., Flores,
D.J.C. and Tiong, R.C.F., 2017, November.
A Study on Designing a Marketing Plan
for a Start-Up Business in the Philippines.
In Ascendens Asia Journal of
Multidisciplinary Research Conference
Proceedings (Vol. 1, No. 2).

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