Developing a Marketing Strategy for Cafe Qila App in Tel Aviv

This report provides a detailed analysis of the marketing strategies for the Cafe Qila application in Tel Aviv, which aims to provide free food to children. It covers various aspects including the marketing mix (product, price, place, promotion), segmentation, targeting, and positioning strategies. The report emphasizes the use of competitive pricing and social media marketing to reach the target audience. A Gantt chart is included to illustrate project scheduling. The report also highlights the importance of budgeting and financial planning for successful marketing implementation. It concludes by emphasizing the significance of marketing in the hospitality sector and the role of human resources in managing employees' work effectively. The report suggests further research and application of marketing theories to enhance the app's reach and impact. Desklib offers a variety of resources for students, including past papers and solved assignments.

Research
report

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Gantt chart –....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................8

INTRODUCTION
A research report is the publication of finding information regarding particular topic as it
used to improve the existing knowledge and skills of individual that can help to operate the all
functions and activities effectively. For individual it is important to bring new functions and
changes in their existing products and services as it helps to influence number of people and
increase productivity (Ghimire, 2015). The current report is about application which is developed
by employer to guide for Tel Aviv that is a place where children gets food free of cost. The
application will be used by selected place is Cafe Qila that focused by individual to fill their
needs. The report involves discussion about development of app which used to guide the visitors
and develop the organizational performance.
MAIN BODY
A research is about conducting the analysis about a particular topic which can help to
understand what needs to be introducing for the purpose of managing all functions and activities.
To operate a business there is need to have good knowledge and abilities to handle the work at
the workplaces which can help to accomplish business goals (Brandão, Breda and Costa, 2019).
The name of brand is Carlton Tel Aviv which belongs to hospitality industry and providing
variety of food and accommodation service to their customers. An application has been
developed by employer in Tel Aviv that is marketplace offers different types of accommodation
and food facility to children at free of cost. The brand is going to use competitive price or lower
price strategy in which it will offer better quality of food to children at free of cost as they need
this. The company will be active on social media such as facebook, Twitter, Snap chat, and
Google that could help to find the children and increase awareness between people. The
management of such organization understands the needs of their customers and offers the kind of
products and services which can help to accomplish the business goals (Brondoni, 2016). The
person is requires to have enough understanding regarding particular products and services. The
employer of such organization conducts the environment analysis and comes to know how their
customers would be satisfied after having products and services (Hamarneh, and Jeřábek, 2018).
The management of hotel should offer better quality and design of services to their customers
which support to manage all functions as well as activities. The marketing managers of hotel
conduct market analysis and introduce the different kind of products by using different
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marketing channel which influence number of customers and supports to increase the
organizational performance. The managers are important to organization to bring changes in
their existing performance by adopting new technology and innovation that can help to
accomplish business goals. The management of chosen organization uses 4 P’s to influence the
number of customers as company develop new application for the purpose of providing different
services to their customers and maintain higher productivity (Hall, Prayag, G. and Amore, 2017).
Marketing mix is defined as combination of different elements that arises in business
organisation which can help to maintain the high performance. The managers of organisation
should deliver best quality of products and services so they can manage the activities and retain
the customers (Coca-Stefaniak and Morrison, 2018). In context to Cafe Qila, marketing mix is
defined below:
Marketing Mix Carlton Tel Aviv
Product/ Pen This is a tour operator company that offers a variety
of tour packages by segmenting customers into
distinct market groups. This application will
provide the food to children at free of cost (Hoang,
2016).
Portree Management uses a competitive pricing strategy to
attract clients and provide them with the best
services at a fair cost. Managers compare prices
with others to determine the most economical tour
packages (Coca-Stefaniak, 2019).
Place This is a specific location from which clients can
receive items and services. The administration of
Cafe Qila, travel services for over 80 destinations
based on climate, which attracts consumers and
helps them make informed judgments. By
introducing new application such business will
attain high range of customers and maintain
productivity effectively (Hurriyati, 2015).
Promotion For promoting their tour services and introducing
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new packages, such organisations employ social
media, print media, websites, personal applications,
Facebook, and other forms of communication to
promote their services and improve their
performance (Gössling and Scott, 2018). Cafe Qila
is the effective application that make the use of
digital marketing and social media which influences
the number of customers and increase the
productivity.
Marketing refers to an organization's strategic plans that are displayed by management in
order to produce the highest quality products and services. This facilitates task completion and
allows for the achievement of goals and objectives within a set time frame. In Tel Aviv,
marketing mix is defined as a set of tactics used by management to compare themselves to other
businesses and make informed business decisions that attract customers and improve
performance (Kubanska, 2017). The marketing mix is the combination product/services, price,
place and promotion that are important element used by employer to promote their products and
services which can help to accomplish the business goals. The management of selected
organization conduct market mix analysis by considering all factors as it supports to develop
understanding and maintain the higher performance. The person is requires to have proper
understanding about marketing mix as discussed above as it bring changes in existing
performance and supports to accomplish business goals (Law, DeLacy and McGrath, 2017)..
Segmentation Group in context to application and Tel Aviv market place is defined below:
This is the main activity which is used by individual for the purpose of targeting the
individuals and encouraged them to make buying decisions (Lenzen and et.al., 2018). In relation
to launching an application for free food children groups are segmented such as:
Segmentation – This involves demographic, behavioural, and psychographic element.
The management will consider the demographic segmentation by focusing on specific for
children who needs food (Lozano and Gutiérrez, 2018).
Targeting – The managers will consider children between the age of 7 years to 20 years
who will get food free of cost.
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Positioning – By offering better quality of food to children by using application chosen
brand will maintain higher position in the market (Mathew and Sreejesh, 2017).
All activities that aid in working and increasing business performance by establishing
plans are necessary in business organisations. This is critical for businesses to set plans and run
their operations properly. In a competitive business environment, a person with good knowledge
and skills can operate a business efficiently, increasing productivity. This is a difficult time for
the organisation to manage and improve performance (Pilkington, 2017). To put it another way,
a marketing plan is an operational activity that people employ to manage a firm and become a
leading organisation. They employ marketing and advertising strategies in order to increase
earnings. In Tel Aviv provide various services to consumers based on their needs, which helps to
boost revenue (Linden, and Linden, 2017). This market place will influence the number of
customers or children as they would receive food free of cost via application. To adopt marketing
channel there is need to have proper budget and financial plans as all activities are planned
accordingly and managed the all functions properly. Without budget and financial plans it will be
challenging for organization to operate their business or introduce something new which can
help to attain the competitive advantages. The management understand the requirement and offer
kind of service that helps to sustain in competitive environment (Pulido-Fernández and
Rodríguez-Díaz, 2016).
Budgeting is the process of projection of revenues and expenses which are incurred in
managing all functions and activities. This is important for each individual who is going start
their business by preparing their budget and arranging finance as it helps to bring new products
and services in changing environment and supports to accomplish the business goals. The
budgeting projects are anticipated revenues and expenditure for a future period which is based on
prevailing internal and external factors (Maher, 2019). In other words budgeting is the systematic
approach that predicts incomes and expenses of an individual, family group and government that
helps businesses trace their financial performance and develop the organizational productivity. In
relation to Carlton Tel Aviv, different types of budget has been prepared by manager by
considering all income and expenditure which can help to influence the number of people and
supports to increase the organizational productivity (Scott, Hall and Gössling, 2019). The
employees who are working in organization make the use of different marketing channel as
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attracts number of people and maintain the higher profitability. Budgeting could be done by
individual, and group of people who get ready to work collectively and manage the all functions
effectively (Mason, Gos, and Moretti, 2016).
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Gantt chart –
A Gantt chart is defined as action and chart which is prepared by individual for the
purpose of scheduling their work and activities properly. It has seen that there are many projects
and work to do which needs to be complete on time so that Gantt chart is prepared by individuals
for completing their work in certain period of time. In relation to Tel Aviv, project of new
application which could be used to provide free food to children and make feel them happy
(Shafiee and et.al., 2019). The management of selected organization is having major role as they
receive the project and design the Gantt Chart which can help to accept the changes and maintain
the higher performance effectively. A chart is designed for managing the current project in which
number of activities would be complete in fixed period of time that are as explained:
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In Tel Aviv no one knows about Cafe Qila application where use of social media and
online marketing is effective as it develop understanding and target the children (Sofronov,
2017). The downloads are available through online method and supports to improve economic
position of marketplace.
CONCLUSION
From the above report it can be concluded that marketing is the Marketing is essential
from the point of view of the travel industry as it comes within the hospitality sector as it
concludes that consumers are more likely to be involved when their expectations are fulfilled
through the organization services that make them feel a kind of satisfaction. Human resource is a
key factor that is important for monitoring and managing employees ' work in a methodical
manner. Finally getting marketing mix offers seven essential elements for choosing the best
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marketing strategy for a product and services as it can be inferred that business plan offers a
structure or guidance for achieving goals and goals.
hat is 4 P’s ,pen Portree ,Segmentation and Positioning , Target audience to be children and
the app to be free to be downloaded ,the App can make money from charging only the advertisements
in the App! No One knows about the App so how can people learn about it ? How to be promoted ? How
to reach the target market ? How many downloads can be achieved? Include Marketing Theories in the
case and add at least 20 references Harvard style.
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REFERENCES
Books and journal
Ghimire, H. L., 2015. Disaster management and post-quake impact on tourism in Nepal. The
Gaze: Journal of Tourism and Hospitality. 7. pp. 37-57.
Hall, C. M., Prayag, G. and Amore, A., 2017. Tourism and resilience: Individual, organisational
and destination perspectives. Channel View Publications.
Hamarneh, I. and Jeřábek, P., 2018. The impact of the security situation on tourism in the
countries of the former Yugoslavia. Security & Future. 2(3). pp. 111-115.
Hoang, H., 2016. The Image of the San Francisco Bay Area as a Travel Destination for
International Students (Doctoral dissertation, California State Polytechnic University,
Pomona).
Hurriyati, R., 2015. An analysis of place branding to enhance the image of Bandung city and its
implications toward the decisions to visit tourism destination. SOSIOHUMANIKA, 8(1).
Kubanska, S., 2017. An Investigation Into The Motivations Of Visitors When Choosing A City
Shopping Break Destination: A Case Study Of Cardiff (Doctoral dissertation, Cardiff
Metropolitan University).
Linden, H. and Linden, S., 2017. Fans and Tourism. In Fans and Fan Cultures. (pp. 105-129).
Palgrave Macmillan, London.
Maher, K., 2019. An Investigation into Irish Luxury Travel Consumers and the Drivers that
motivate them to invest in Luxury Travel Experiences (Doctoral dissertation, Dublin,
National College of Ireland).
Mason, M. C., Gos, L. and Moretti, A., 2016. Motivations, perceived risk and behavioural
intentions in hard adventure tourism. A natural park case study. Sinergie Italian Journal
of Management. 100. (May-Aug).
Brandão, F., Breda, Z. and Costa, C., 2019. Innovation and internationalization as development
strategies for coastal tourism destinations: The role of organizational networks. Journal
of Hospitality and Tourism Management. 41. pp.219-230.
Brondoni, S. M., 2016. Global Tourism Management. Mass, Experience and Sensations
Tourism. Symphonya. Emerging Issues in Management. (1), pp.7-24.
Brondoni, S. M., 2017. Global tourism and terrorism. Safety and security management.
Symphonya. Emerging Issues in Management. (2). pp.7-16.
Coca-Stefaniak, A. and Morrison, A. M., 2018. City tourism destinations and terrorism–a
worrying trend for now, but could it get worse?. International Journal of Tourism
Cities.
Coca-Stefaniak, J. A., 2019. Marketing smart tourism cities–a strategic dilemma. International
Journal of Tourism Cities.
Gössling, S. and Scott, D., 2018. The decarbonisation impasse: global tourism leaders’ views on
climate change mitigation. Journal of Sustainable Tourism. 26(12). pp.2071-2086.
Law, A., DeLacy, T. and McGrath, G. M., 2017. A green economy indicator framework for
tourism destinations. Journal of Sustainable Tourism. 25(10). pp.1434-1455.
Lenzen, M. and et.al., 2018. The carbon footprint of global tourism. Nature Climate Change.
8(6). pp.522-528.
Lozano, S. and Gutiérrez, E., 2018. A complex network analysis of global tourism flows.
International Journal of Tourism Research. 20(5). pp.588-604.
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