Marketing Essentials Task 3: Comprehensive Marketing Plan for T.K Maxx

This report provides a comprehensive analysis of the marketing plan for T.K Maxx. It begins with an introduction to marketing and then presents a basic marketing plan. The report includes a company overview, detailing T.K Maxx's vision and mission. A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. The STP approach (segmentation, targeting, and positioning) is examined, focusing on the target market and positioning strategy. The report then discusses controlling and monitoring activities, followed by an in-depth exploration of the marketing mix, including product, price, place, promotions, people, process, and physical evidence. The conclusion summarizes key findings and emphasizes the importance of effective marketing strategies. References from various marketing texts are also provided.

MARKETING
ESSENTIALS
TASK 3

TABLE OF CONTENTS
 Introduction.
 Basic marketing plan.
 Conclusion.
 References.

INTRODUCTION
Marketing is a process which helps company to distribute
their products and services to desired customers from
manufactures. Marketing can also be defined as, the
activity, set of institution and process for creating,
communicating, delivering and exchanging offerings that
have value for customers, clients, partners ad society at
large. With the help of marketing, organisation are able to
market or sell their products to target market or customers
in order to satisfy their needs and requirements

BASIC MARKETING PLAN.
Company Overview: T.K Maxx is a subsidiary of
TJX Companies and was founded in 1994. It is
headquartered in Framingham, Massachusetts. The
company is operating in many countries such as
United Kingdom, Australia, Ireland, Germany,
Poland, Austria, etc. and has numerous stores
across the globe.

CONT…
 Vision: Their corporate vision is to grow a global
off price and Value Company.
 Mission: To deliver to the market every day a
rapidly changing assortment of quality brand name
merchandise priced 20% and 60% less than the
regular price of specialty stores and departmental
stores.

CONT…
SWOT Analysis:
STRENGTHS
 TJX is the parent company of T.K Maxx and is one
of the best brands across the world.
 Manufactures excellent products.
 Company is blessed with strong and an expert
workforce.

CONT…
WEAKNESSES
 Not enough global presences as compared to other
rival teams.
 Many departments’ stores have few categories

CONT…
OPPORTUNITIES
 Company can increase their number of products as
they are currently offering.
 There is increase in the demand of home based
products.

CONT…
THREAT
 Inventory issues.
 Rise in fuel can lead to increase in transportation
costs.
 Threat from new entrant.
 Competition form already existing brands.

CONT…
STP Approach
 Segment- Middle/ Upper Middle class people.
 Target Group- Middle/ Upper Middle class people.
 Positioning- Designer brands at affordable prices.