Marketing Promotional Plan Calendar for Melbourne Convention Agencies

This assignment presents a comprehensive marketing promotional plan designed for the Melbourne Convention, specifically targeting international tour agencies. The plan outlines a detailed calendar spanning six months, encompassing various marketing tools and strategies. These include advertising and digital marketing efforts such as traditional advertisements, online media, mobile advertising, and social media campaigns across platforms like Google Ads, Twitter, Facebook, and LinkedIn. Direct marketing approaches involve direct advertising, telemarketing, direct mail and email marketing, couponing, broadcast faxing, and direct selling. Personal selling strategies focus on hiring professional salespersons to engage with tourism agencies. Public relations activities include event management, newspaper articles, radio advertisements, website development, and image-building campaigns. The plan also incorporates authorship and referencing, with educational, business, and cultural programs designed to attract diverse tourism agencies. This structured approach aims to maximize the convention's visibility and attract a wide range of international clients.

Running head: PRINCIPLE OF MARKETING
Principle of Marketing
Name of the Student:
Name of the University:
Author Note:

1PRINCIPLE OF MARKETING
Table of Contents
Promotional Plan Calendar (For Melbourne Convention to other international tour agencies) 2

2PRINCIPLE OF MARKETING
Promotional Plan Calendar (For Melbourne Convention to other international tours -
agencies)
Marketi
ng Tools
for
Promoti
on
First
Month
Second
Month
Third
Month
Fourth
Month
Fifth
Month
Sixth
Month
Advertis
ing/
Digital
Marketi
ng
Traditional
Advertise
ments in
the
Internation
al Market
twice in
the month.
Online
Media
Advertise
ments on a
global
basis once
in every
week.
Printing
Press once
in the
month.
Mobile
Advertise
ments with
the help of
text
messages
twice a
week.
Newspaper
Advertisin
g once in
every
week.
Social
Media
Advertisin
g (Google
Ads,
Twitter,
Facebook)
twice a
week.
Mobile
Advertise
ment twice
a week.
Social
Media
Advertising
in the field
of Twitter,
Instagram,
Facebook,
LinkedIn,
once a
week.
Magazine
Advertisem
ents twice a
week.
Printing
Press Ads
twice in
the month.
Advertisin
g the
conventio
n in social
media
platforms
such as
Facebook
and
Twitter as
well as
LinkedIn.
Television
Advertisin
g once in
every
week.
Social
Media
Advertisin
g (Google
Ads,
Twitter,
Facebook)
twice a
week.
Mobile
Advertise
ment
twice a
week.
Social
Media
Advertise
ments once
in two
weeks.
Mobile
Advertise
ment once
every two
weeks.
Direct
Marketi
ng
Direct
Advertisin
g as well as
Telemarket
ing about
the
Couponing
the spaces
available in
the
convention
to attract
Direct
Selling to
interested
internationa
l clients
throughout
Telemarke
ting every
week.
Broadcast
Faxing
Couponin
g the
spaces
available
in the
conventio
Direct
Selling
throughout
the month.
Direct

3PRINCIPLE OF MARKETING
available
spaces in
convention
once in
every
week.
Direct Mail
and Email
Marketing
to potential
tour
agencies
and new
visitors
twice in
the month.
the number
of
internation
al tourism
agencies
once in the
month.
Broadcast
Faxing
about the
ease of
conference
s that can
be taken up
by the
convention
in the
internation
al business
market.
the month.
Direct
Mailing
once a
week.
once in a
week.
n to attract
the
number of
internation
al tourism
agencies
once in
the month.
Email
Marketing
once a
week.
Advertise
ments once
in a day.
Personal
Selling
Hiring
professiona
l
salesperson
s as the
employees
of the
convention
to pursue
direct face-
to-face
selling.
The
salesperson
s would
deal along
with the
tourism
agencies
connected
to the
region
about the
available
Entertainin
g the new
tourism
agencies
visiting the
convention
and selling
them the
services on
word of
mouth as
per the
calls and
number of
visits made
by the
internation
al tourism
agencies.
Continuing
with the
salesperson
spreading
about the
availability
of the
spaces in
the
convention
and selling
the services
physically
without any
help of
mass
communica
tion.
Visits and
calls of
other
internationa
l tourism
Salesperso
n to deal
with the
visitors
and new
tourism
agency
visitors
from the
internatio
nal base.
Salesperso
n to deal
with the
visitors
and new
tourism
agency
visitors
from the
internation
al base.
Salesperso
n to deal
with the
visitors and
new
tourism
agency
visitors
from the
internation
al base.

4PRINCIPLE OF MARKETING
services. agencies to
be taken as
opportuniti
es to call
up them to
enjoy the
demo of the
services
and thus
promote
the face-to-
face
process.
Public
Relation
s
Event
Manageme
nt to be
held once
in the
month.
Newspaper
Articles
related to
the positive
aspects of
the
convention
to be
published
once in
every
week.
Radio
Advertise
ments
twice in a
week.
Website
Portal
creativity
in the
concern
that the
internation
al tourist
agencies
visiting the
convention
website
would find
the
services to
be of a
qualitative
approach.
Face-to-
Face,
Audio-
video
communica
tion as well
as online
media
communica
tion with
the
different
tourism
agencies all
across the
globe
throughout
the month.
Image
building
campaigns
as well as
media
coverage
once in a
week
time.
Spreading
the
informatio
n
regarding
the unique
services
available
in the
conventio
n.
Event
Managem
ent to be
held once
in the
month.
Newspape
r Articles
related to
the
positive
aspects of
the
conventio
n to be
published
once in
every
week.
Face-to-
Face,
Audio-
video
communic
ation as
well as
online
media
communic
ation with
the
different
tourism
agencies
all across
the globe
throughout
the month.
Authors
hip/
Referenc
ing
Educationa
l Programs
to attract
tourist
agencies
highly
dealing
with
educational
Business
Programs
to attract
tourist
agencies
highly
dealing
with
business
Cultural
Programs
to attract
tourist
agencies
highly
dealing
with
societal and
Education
al
Programs
to attract
tourist
agencies
highly
dealing
with
Business
Programs
to attract
tourist
agencies
highly
dealing
with
business
Cultural
Programs
to attract
tourist
agencies
highly
dealing
with
societal

5PRINCIPLE OF MARKETING
tourism. tourism. adventurou
s tourisms.
education
al tourism.
tourism. and
adventurou
s tourisms.