Travel-lodge Marketing Plan: Executive Summary and Analysis

This essay presents a marketing plan for Travel-lodge, focusing on the introduction of premium rooms. The plan includes a detailed executive summary, outlining the objectives of attracting new consumers and increasing profitability. A SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats. The assignment further explores market segmentation and the use of pricing strategies. References and academic quotes are incorporated to support the analysis. The aim is to provide a comprehensive overview of the marketing strategies that can be implemented by Travel-lodge to expand its market share and achieve its objectives. The essay also considers the impact of external factors like government regulations and environmental policies on the business. The importance of customer satisfaction is also emphasized, along with the need for the company to adapt to market changes.

Basic marketing plan for Travel-lodge
Executive Summary
Marketing plan will assist
Travel-lodge in launching of the
premium rooms in the region through
methods like planning for budget. It will
determine the strategies, segment the
market and position their company
using segmentation and differentiated
targeting strategies.
Objective
Travel-lodge has the main aim to
attract more new consumers through
their premium rooms and increase their
profitability.
Situational analysis
Swot
Strength
The premium rooms
which are been
launched by Travel-
lodge is at affordable
price. Also company is
engaged in providing
offer packages at
discount rate to their
consumers (Stead and
Hastings, 2018).
Weakness
Company while
promoting is product
is not making use of
social media
marketing(Chumaidiya
h, 2014). . Also, they
are not offering wide
ranges of rooms to the
consumers which can
act as weakness.
Opportunities
Travel-lodge has a
huge opportunity to
expand their market
share by implementing
laws and schemes
relating to protecting
the environment.
Being ecological
friendly can support
them in expanding
their market share.
Threats
Political norms, rul
and regulations pl
taxation polici
implemented
authorities can act as
threat for company.
Hanssens, D.M. and et.al., 2014. Consumer attitude metrics for guiding marketing mix
decisions. Marketing Science.33(4). pp.534-550.
Dzhandzhugazova, E. A. and et.al., 2016. Innovations in hospitality industry. International
Journal of Environmental and Science Education. 11(17). pp.10387-10400.