Travelodge Marketing Plan: Comprehensive Analysis and Strategies

This assignment provides a marketing plan for Travelodge, focusing on economy rooms and customer service strategies. The plan outlines key elements, including the 4 P's of marketing (Product, Price, Place, and Promotion), to achieve business objectives. The plan also addresses the company's aim to provide affordable and quality services, including the introduction of economy rooms with free Wi-Fi and the importance of staff in controlling and evaluating the effectiveness of marketing strategies. The plan also includes the significance of budget allocation for marketing and promotional activities.

Introduction
Travelodge will provide very interesting low
room services at nominal prices. Sales and
Marketing director of the company, Mr Karen
Broughton will provide better room services
which includes Economy rooms and premium
rooms. Restructured and redesigned room
architectural services are served to large number
of people Control and evaluation
Marketing plan is considered as a major element which
helps in achieving the overall objectives of the business.
So sales and marketing director have controlled and
managed the functional aspect with a efficient and
effective team of members. Proper coordination and
management of such marketing functions leads to
achievement of main objectives in the travelodge. Efforts
of staff members plays important role in controlling and
evaluating the effectiveness of strategies in achieving the
operations of the business.
Executive Summary
Travelodge is a leading Hospitality
company which is planning to launch
new room services for people. These
economy rooms are referred as super
rooms that provides wide variety of room
services. These rooms contain modern
room décor that facilitates large number
of customers. These economy rooms also
provide free WI-FI facilities to the people
who are staying in economy class rooms.
The company provides these services at 5
major locations from 15th may.
Budget
The company must ensure that availability of resources
before accomplishing marketing strategies. The social
media and radio promotion must have specific budget
sanctioned so that operational cost does not exceed the
planned limits.
4 p’s
It can be considered as a main element which help
in achieving the overall objectives of the company
which stands for Product, place price and
promotion which effects overall marketing
strategies of the company. Product- This company
provides fine quality of products which are
provided by the hospitality industry. It has
developed remarkable services which mainly
meets customer demands and this creates long
lasting impression in the minds of people. Price-
Super rooms which are recently developed
contains low pricing structures as compared to
another hotels and hospitality company's
Aims and objectives
Main objective and aim of the company is
to avail the great opportunities to travellers
and people who like to visit hotels for
staying purpose. Main purpose of
establishing these types of economy rooms
premium rooms is maintaining the strong
interpersonal relationship with
customers.
Basic marketing plan of Travelodge