Detailed Marketing Plan for Travelodge: Strategies and Analysis

This document presents a marketing plan for Travelodge, a hospitality organization. The plan begins with an executive summary and outlines the marketing objectives, which include increasing sales by 3% in five months by attracting customers to new super or premium economy rooms. The plan utilizes PESTLE and SWOT analyses to identify internal and external factors affecting the business. The SWOT analysis highlights Travelodge's strengths (best hospitality services, offers), weaknesses (budget hotel limitations), opportunities (growth potential, tour facilities), and threats (increasing competition). The plan also covers situational analysis, segmentation, targeting, and positioning strategies. It emphasizes the importance of monitoring and evaluation through customer and employee feedback. The plan is supported by references to academic sources on marketing strategy and social media marketing.

Basic marketing plan for a hospitality organization to meet marketing
objectives
Executive summary: executive summary
explain business document shortly. Marketing
program is a document which give proper
business guidelines. Promotion or
advertisement is the way to achieve goal in the
organization. Travelodge is planning to raise
their sale of 3 percent in coming 5 months.
PESTLE and SWOT analysis help in
identifying external and internal factors.
SWOT analysis shows the strength,
weaknesses, threat and opportunities of the
industry.
Situational analysis: in this method
organization identify the external or internal
environment of firm. It gives impact on the
growth of organization. This process identifies
the weakness, power, threat etc. related to the
business environment
2. Weaknesses: Travelodge is a budget hotel so they
can't provide their whole price of services and product.
They cannot provide porter service to their customer.
3. Opportunities: Travelodge is among one of the best
hotels which provide their affordable services to their
customers. The organization is becoming more popular
in growth and development of marketing potential. They
attract customers by giving many tour facilities.
4. Threats: increasing competition in hospitality sector
is the biggest threat of Travelodge.
Some other companies are also providing the same
services and product to the customers just like
Travelodge does.
Situational analysis (SWOT): SWOT analysis is the best
way to understand about external and internal factors of the
organization.
1. Strength of Travelodge: Travelodge provide their best
hospitality services to customer's according to their
demand and requirement, they give many offers to attract
their customers like discount offer and affordable room
package etc.
Objective: the objective of Travelodge is that they open
new super or premium economy rooms for the
customers to attract them and make profit in their
business. In new super rooms, they seat all the facilities
like, USB charging points, more choice of lighting, full-
length mirror, ironing board etc.
Segmentation, targeting, positioning:
Travelodge identifying their exist
customers and divide in groups.
Segmentation divide people in groups
according to needs and demands. The
organization open new rooms to their
customers, they select the group to which
they give their service. After, this process
they start targeting groups which they
want to serve their service or products.
Monitoring and evaluation: controlling and monitoring is
very important in business. Travelodge make control their
business by making best marketing plan. They can monitor
the place of organization in marketplace. Travelodge is an
individual business they take feedback from customers and
employees to know the actual position and overall
performance of the business.
REFERENCES
Macarthy, A., 2018. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for
Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!.
CreateSpace Independent Publishing Platform.
Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher
Education.