Marketing Plan for Bedfordshire University's Distance Learning Program

This marketing plan focuses on Bedfordshire University, aiming to promote its distance learning program. It begins with an introduction highlighting the importance of customer-centric marketing. The plan outlines the university's overview, segmentation, targeting, and positioning strategies, focusing on individuals aged 18-26. Marketing objectives include improving communication through distance learning, fostering a learning-centered culture, and increasing enrollment. The marketing mix is discussed, including product (student support), price (low educational fees), place (online networking), and promotion (radio, TV, social media). A detailed marketing budget is provided, covering communications, networking, event costs, promotions, advertising, and public relations. An action plan with timelines is included. The report recommends increasing marketing efforts, monitoring student feedback, and creating a database for media distribution. The conclusion emphasizes the effectiveness of marketing in the current sociocultural environment. References are provided.