This report provides a detailed marketing plan for VOTARY, a botanical skincare brand. It begins with an introduction to VOTARY, highlighting its focus on plant-based, vegan, and sustainable skincare products. The report includes a succinct analysis of the brand's current market situation, ethical practices, and packaging. It identifies key issues, such as intense market competition and challenges posed by the COVID-19 crisis. The report outlines growth opportunities, emphasizing VOTARY's appeal to customers seeking organic and affordable products. Furthermore, it details marketing strategies and goals, focusing on customer retention and competitive advantage, including the use of vouchers and maintaining high-quality standards. Finally, the report explains the methods used to measure the plan's success, such as benchmarking and key performance indicators, like sales increment over a five-month period. The conclusion emphasizes the importance of sustainable marketing for achieving long-term competitive advantage.
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