Marketing Plan: Development and Evaluation for Wahaca (London)

This report provides a detailed analysis of the marketing plan for Wahaca, a Mexican restaurant chain. It begins with an overview of the company's objectives, which include increasing market share and profitability. The report then delves into internal and external analyses, including financial, value chain, and PESTLE analyses, to assess the company's strengths, weaknesses, opportunities, and threats (SWOT). Key marketing objectives are outlined, such as increasing market share and customer recognition. The report also examines segmentation, targeting, and positioning strategies. Furthermore, it includes a budget allocation for various marketing activities. The report also explores the 7 Ps of marketing, including competitive edge, pricing strategy, brand challenges, and strategies related to people and physical evidence. The analysis incorporates relevant academic references to support the findings.