Development of Destination Marketing Plan for Westminster, London

This report provides a comprehensive analysis of the destination marketing plan for the City of Westminster, London. It begins with an overview of Westminster, highlighting its significance and existing marketing strategies, utilizing the 7Ps of marketing to assess its product, price, place, promotion, people, process, and physical evidence. The report then examines the impact of external factors, such as political, economic, social, and technological influences, on Westminster's marketing and sales strategies, using the PEST framework. It identifies key strategic partnerships within the destination, including collaborations with Central Hall Westminster, London & Partners, and Visit Britain. Furthermore, the report evaluates Westminster's current marketing plan, assessing its target customers, unique selling proposition, pricing strategy, distribution plan, and marketing materials. The report also proposes a new marketing campaign focusing on VR gadgets for the older population, including a SWOT analysis and an STP approach. The report concludes that Westminster's marketing plan is effective but suggests improvements in independent partnerships and digital media utilization. The report is designed to help students and professionals understand the complexities of destination marketing and strategic planning.