Analysis of Marketing Processes, Planning and Company Inter-relation

This report provides an overview of marketing processes and planning with a focus on Best One Company, a small supermarket chain in London, UK. It discusses the concept of marketing and its operations, including identifying customer needs, generating profits, satisfying customer wants, tracking metrics, and building brand trust. The report also explores different areas of marketing such as market research, brand management, and retailing. Furthermore, it examines the inter-relationships of marketing with other functional departments within the company, such as Human Resource Management, finance, operations management, and production, highlighting the importance of collaboration for achieving business objectives. The report concludes that marketing is a crucial function for promoting a brand and its offerings and emphasizes the significance of inter-departmental coordination.

MARKETING PROCESSES
AND PLANNING

TABLE OF CONTENTS
• INTRODUCTION
• The concept of marketing and its operations.
• The inter-relationships of marketing with other functional departments of the company.
• CONCLUSION
• REFERNCES

INTRODUCTION
• Marketing is a fundamental function of an
organisation which aims to promote the buying and
selling of a good or service.
• It embraces activities such as advertising, selling,
distributing and exchanging offering that delivers
value for clients, customers, business partners and
communities.
• The report is based on the Best One Company that is a
small supermarket chain, London, UK.
• It is a type of retail franchise which has allocated their
operations with 600 shops across Europe.

THE CONCEPT OF MARKETING AND ITS
OPERATIONS
• Marketing is a broad term which is used by the
companies to attract potential customers clients
towards brand and its offerings.
• It comprises researching, advertising, selling and
delivering the goods and services.
• In case of Best One, marketing can support the
business in numerous ways such as increase brand
awareness, increase revenue, tracking metrics,
generating traffic and many more.

ROLES AND RESPONSIBILITIES OF MARKETING
•Identify the customer needs: It is the main role of marketer to identify the customer's needs,
preferences, attitudes, buying habits and many more.
•Generating profits: This department in the company also deals with new development and
changes in the current offerings of brand.
• Satisfy customer's needs and wants: Marketing aims to understand and satisfy the needs and
wants of target customers.
•Tracking metrics: In order to create a successful marketing strategy, metrics plays an
incredible role in the marketing.
•Building trust in the brand: Developing a high level of trust in the brand impacts customer
loyalty on a positive note, which results in repetitive purchases.

DIFFERENT AREAS OF MARKETING
• Market Research: It consists gathering, analysing and
interpreting data about potential customers purchases
and why they are willing to purchase.
• Brand management: Managing product or brand is
devoted to conceptualizing the goods and bringing
them into the marketplace.
• Retailing: It refers to a sales function that puts goods
and services of brand directly before an end user
rather than mediator.

THE INTER-RELATIONSHIPS OF MARKETING
WITH OTHER FUNCTIONAL DEPARTMENTS OF
THE COMPANY
• Marketing cannot be the sole responsibility of an organisation but it is inter-related with multiple functions in
the business.
• Creating an effective marketing plan necessitates close links with other functional department of the
business. In case of Best One, the inter-relationship can be better understood in the following ways:
• Marketing and Human Resource Management: Marketing department of a company needs to work closely
with HRM department to make sure that right skills and talent are in place in order to meet the product
targets, research and develop new ideas for development and many more.
• Marketing and finance department: Marketing is inter-related with finance department in order to ensure the
adequate amount of budget to meet the marketing requirements such as research, campaigns and delivery

CONTINUE..
• Operations management and production: It is inter-
related with marketing department to ensure that
adequate R&D is planned to fulfil the existing and
forthcoming needs of customers.
• This department will also ensure the product quality
and quantity specifications.
• It is likely that marketing department will provides
deadlines that may stretch the work of production
department.

CONCLUSION
• It is concluded that marketing is a broad term used by organizations to promote its brand as well as their goods and
services.
• Marketing plays a significant role and responsibilities in order to accomplish aims of business.
• It has inter-relationships with other functional department of business which is essential to be considered.

REFERENCES
• Agyapong, A., Essuman, D. and Afia Kesewa Yeboah, L., 2021. Performance implications of strategic planning and
marketing capability in micro and small businesses in an emerging African economy: a contingent resource-based
view. Journal of Small Business & Entrepreneurship, 33(1), pp.29-48.
• Argenti, J., 2018. Practical corporate planning. Routledge.
• Ebrada, N. M. B., 2018. Establishing a system of monitoring and control for the pre-event and logistics of a global
cosmetics brand’ s marketing activities.
• Fawwaz, R. and Trigartanti, W., 2019. Marketing Public Relations Strategy in Promoting Indonesian Culture.
• Ghorban, R. and Gholipour, K., 2018. Investigating the impact of strategic flexibility on organizational
innovation. International Review of Management and Marketing, 8(3), p.1.

THANK YOU