Marketing Planning Process: Recommendations for McDonald's

This report analyzes the marketing planning process for McDonald's, focusing on recommendations for enhancing sales and profitability. It begins with an introduction to marketing planning's importance, followed by specific recommendations based on the Ansoff matrix, suggesting a market penetration strategy. The report emphasizes the importance of the STP model in identifying target markets, including older demographics. It then discusses the development of marketing strategies, highlighting the significance of the marketing mix (product, price, place, and promotion) in decision-making. The report concludes by emphasizing the need for adaptive marketing strategies to achieve both short-term and long-term goals, thereby attracting and retaining customers. The analysis underscores the complexity of marketing planning and its critical role in the company's future growth. The report also includes references to relevant marketing literature.

Marketing Planning Process

Cover Content
 Introduction
 Recommendation
 Management of the marketing effort
 Conclusion
 References

Introduction
 Marketing planning is very essential of an organization. It helps in altering
future changes of various strategies of company.
 This presentation is based on recommendations for altering different
strategies of McDonald's which includes price policy, promotional
activities, long term strategies, etc. in order to raise sales of burger range
of respective company.

Recommendation
 Analyzing marketing opportunities: By the finding of
the model Ansoff matrix, it is recommended that
MacDonald's need to focus on market penetration
strategy as the respective organization is looking
forward to promote burgers in the existing market.
 Selection of target markets: By studying the results of
STP model, it is recommended that McDonald's
should also focus on customers which belong to old
age category.

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 Development of marketing strategies: As McDonald's is a big organization
which operates throughout the globe. In order to have a strong hold in the
market, respective organization should plan strong marketing strategies in
order to promote burger product range.
 Planning of marketing programs: By practicing marketing mix model, it
has been analyzed that there are various external factors that influence
decision making of company which are product, price, place, promotion.

Management of the marketing effort
 For managing marketing efforts, it is recommended that management of
McDonald's should analyze and alter the strategies in order to achieve
goals and objective of the organization.
 This will help in attaining long term and short terms goals of the company
and provide more scope of growth for McDonald's.

Conclusion
 From the above discussion, Marketing planning process is very complex.
Apart from this, it can also be analyzed that McDonald's needs to alter
their strategies in order to increase sales and profitability of the company.
Additionally, these strategies will help in attracting more customers and
retain them for long run. These recommendations provide future growth
for the company which is very important for an organization.

References
 Perreault, W. D., Cannon, J. P. and McCarthy, E. J., 2011. Basic
marketing: A marketing strategy planning approach. New York, NY:
McGraw-Hill Irwin.
 Fifield, P., 2012. Marketing strategy. Routledge.