London Academy Unit 19: Marketing Planning Obstacles and Solutions

This report examines the obstacles encountered in marketing planning, particularly focusing on ethical issues, inefficient leadership, and organizational culture. It analyzes how these factors can impede the development of effective marketing strategies and the overall growth of a business. The report then proposes solutions, emphasizing the importance of adapting to environmental changes, fostering efficient leadership, and cultivating a supportive organizational culture. The case study of Milestone hotel is used to illustrate these points, highlighting how the organization can overcome these obstacles by understanding customer needs, providing employee training, and adopting new technologies. The report also stresses the significance of motivational theories and leadership guidance in enhancing employee performance and achieving marketing goals.

MARKETING PLANNING

2.1 Obstruction of Marketing planning
 There are many obstructions used for the development of marketing planning.
It can be affect the business process and growth of firms. There are some
obstruction when the company faces many issues and preparing an effective
market planning as following:
 Ethical issues:
 This is important issues faced when some people are not change according to
the environment and there way of thinking and views are not matched to the
other employee.
 It is very important for the organization to understand the need of employee
and then provides the details regarding their policy, terms and condition so
that they will modify their personality and thoughts according to the
organization (Menegaki, 2012).
 This is very important part of company growth. The company giving the
training to employees and they were build their marketing strategies and
planning. This is the beneficial for the organization.

 Inefficient leadership:
 Leadership quality is the important part because the leader can be control
the employee and understand the need of employee. They are performing a
different role in a proper manner.
 The good organization have an efficient leader and they will control their
team in effectively. They are encouraged the employee to making a better
marketing plan that are beneficial of the company.
 In some cases, the leader will not provide the proper detail regarding the
product and services so that they will handle the situation and can be fulfil
the targets and goals of company in very efficiently. This is leadership
quality of milestone company.

 Organizational Culture:
 The culture of Milestone is very different and their business process can be
doing work according to the owner. They are following some different
market strategies in which they are understood the requirement of business
and accordingly can be modified (Nicolau and Santa-María, 2013).
 The process not work properly due to the lack of analysis and the planning
can not be done in effective ways. In this way, they are fail to achieved their
targets and goals.

2.2 Overcoming the obstruction:
 As per the discussion, they are identifies the issues related in the market
strategies and planning. The milestone to analysis the whole report and
determine the need of customer and then according to the customer demand
they will maintain their product information and provide the best services so
that the customer is fully satisfied their product.
 This organization can be making a new market planning while eliminating
the obstructions and their path will be clear.
 In this firm, the milestone always maintain their operation like hiring
process, management process and they always recruit those people who has
some skills to understand the need of customer and then provide the
effective quality of services to the consumers. This Milestone are using new
technologies for increasing the market production (Pine, Lamand Zhang,
2013)

 The milestone hotel provide the efficient training and development program
so that it improve their skills and performance would be maintained. The
new technology provide an effective service to customer and the company
used this technology for the development purpose.
 In cases, some employee are not change their opinion according to the
company and they are not maintained the strategies so that the organization
will use different type of planning to achieved their goals and the employee
can be also adopt their opinion towards the strategy.

 There are many motivational theories are used for increasing the
performance of employee and they are very dedicated to their work in which
they will support the Milestone management.
 The leader of this hotel to provide the proper guidance to their employee so
that they will understand the market planning and can be participate as main
role in this organization.

References
Menegaki, A. N., 2012. A social marketing mix for renewable energy in Europe
based on consumer stated preference surveys. Renewable Energy. 39. 1. pp.
s30-39.
Nicolau, J. L. and Santa-María, M. J., 2013. The effect of innovation on hotel
market value. International Journal of Hospitality Management. 32. pp.
71-79.
Pine, R. J., Lam, T. and Zhang, H. Q., 2013. Tourism and hotel development in
China: From political to economic success. Routledge.

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