Marketing Planning Challenges & Solutions: Softwire Tech Analysis

This report examines the barriers to effective marketing planning faced by Softwire Technology Limited, focusing on demographical, political, and cultural factors. It discusses how demographic changes, governmental regulations, and cultural traditions can impede successful marketing strategies. The report then proposes solutions to overcome these barriers, such as conducting thorough market research to understand trends, seeking expert advice on legal compliance, and adapting marketing approaches to respect local customs while integrating modern elements. The goal is to enable Softwire Technology to develop and implement marketing plans that are both effective and culturally sensitive, ensuring consumer satisfaction and market success. Desklib provides a platform to access this and many other solved assignments for students.

Marketing Planning
(TASK 2)

Introduction
Marketing Plan is elaborating a systematic, inter
connected as well as logical step with the
proper process so that they can achieve the
marketing goals. Marketing plan assist in
analysing the internal and external
environment, markets, competitors. Along with
this it helps in specifying the objectives of
marketing, necessary strategies as well as
tactics.

2.1 Barriers to Marketing planning
Marketing planning is relevant to research on the product or
services as well as marketing of the merchandise or services.
The staff members of Softwire Technology limited have to
do proper market planning so that they can provide the
satisfaction to the targeted consumer. There are some barriers
which are facing by the company members in the marketing
planning they are:
Demographical Factors Political Factors Culture Factors
Demographic Changes
Work and think of people
Government Regulations
Change in Laws
Others
Traditions
Mentality of People

Continue..
Demographical Factors-
Company is affected by the demographic changes in the market which is
targeted by them. These changes related to population size and growth
which affect the demand. Along with this more population affect the
income level of a person in the country. Political Factors:
Business entity have to follow the rules and regulations which are given
by the government and have to describe the formal as well as informal
set of laws but sometime it may cause a conflict. Culture Factors:
Company member have to make appropriate marketing plan according to
the traditions as well as requirements of consumer of the targeted
market as it is very difficult to make the changes in the products.

2.2 Overcome barriers to Marketing Planning
Demographical factors
Softwire Technology Limited have to provide the effective and
innovative products as well as services to their consumers in
the target market so that they can attain the success and can
be use in a positive manner.
The company members have to do more research or analysis on
the trends as well as style of the particular market so that
they can make a products according to the trends and satisfy
the needs of consumers.

Continue..
Political factor – The staff members of Softwire
Technology Limited have to take a experts advice for
developing the product. Along with this they have to
use the appropriate laws in a particular country.
Moreover, it is better to the company that they have
to use local expert of the country.
Cultural factor - Softwire Technology Limited have to
make fusion in the traditional as well as modern
services so that they can easily adoptable by the
targeted consumers.

References
Musibau, A.A., Oluyinka, S. and Long, C.S., 2011. The relationship
between strategic planning and the effectiveness of marketing
operations. International Journal of Innovation, Management and
Technology. 2(5). p.390.
Perreault, W.D., 2010. Essentials of marketing: A marketing strategy
planning approach.
Sadjadi, S.J., Ghazanfari, M. and Yousefli, A., 2010. Fuzzy pricing and
marketing planning model: A possibilistic geometric programming
approach. Expert Systems with Applications. 37(4). pp.3392-3397.