Marketing Essentials: Marketing Mix Application & Tactics Evaluation

This report on Marketing Essentials Task 3 provides a comparative analysis of how the marketing mix is applied in planning, using McDonald's and Burger King as examples to illustrate different strategies related to product, price, place, and promotion. It evaluates the promotional tactics employed by these organizations to achieve their marketing objectives, highlighting the strengths and weaknesses of each approach. The report further touches upon elements like process, people, and physical evidence in the context of service delivery, concluding with a brief overview of McDonald's strategies including financial resources, creativity, market leadership, and global expansion. Access more marketing resources and solved assignments on Desklib.

MARKETING
ESSENTIALS
TASK 3

Cover content
• Introduction
• Compare ways in which marketing mix can be
applied on planning
• Evaluate different tactics applied by organisati
on to achieve objectives
• References

Introduction
Marketing refers to the process which starts from manufac
turing stage and ends with sale of product. It includes four
elements- product, price, place and promotion. Environme
ntal analysis is important task in this scenario which inclu
des identifying macro and micro factors of business.

Compare ways in which marketing mix can
be applied on planning
Marketing mix is combination of various essential
elements of marketing. It consists various ideas and plans
that are required to make effective promotion and sale of
a product

Comparison between various organisation
is as follows
Basis Mc Donald's Burger king
Product It is an leading fast
food chain in world.
Its products are fast
food items such as
burger, French fries,
etc.
This is also involved
in same operations
but due to lack of
effective marketing
strategies its products
are not that famous
amongst consumers.
Place This organisation
have very large
channel of distribution
as it is serving its
products in approx
100 countries through
number of outlets.
This is also providing
home delivery
services to its
consumers.
Products of burger
king are not easily
available in all
countries as its
ineffective channel of
distribution. Number
of outlets of this
organisation are
comparatively less.

Continue...
Promotion Promotion strategies
of this company are
very strong and
innovative. Joker
sitting outside its
outlets is an eye
catching technique of
promotion. Along
with that,
print ,media, TV and
internet are other
important platforms
for advertising.
Its promotional
techniques are
comparatively weak and
this is the reason why its
brand name is not that
famous amongst people.
Price Pricing strategies are
impressive in case of
this company. Its
product's price are
designed in such a
way that every
income group can
afford its products
easily.
Pricing is quite high as
compare to other fast
food restaurants. Due to
this customer traffic is
also less as they have
various better substitutes
available which are in
there purchasing power.

Continue....
Process Process of
delivering products
and services is very
effective as
consumers are
easily getting what
they want.
Process of this
organisation is good
but it need to work hard
to make it more
efficient.
People Customers and
marketing
professionals are
key people involved
in this element.
Manpower and and
target audience are
people involved in this
scenario.
Physical
evidence
Outlets, restaurants,
banners and other
tangible things
associated with this
company.
Hoardings, fast food
chains of burger king
are main physical
evidences in this
organisation.

Strategies for MacDonald
 Financial resources
 Creativity
 Market leader
 Global expansion

References
Fazlollahtabar, H., Aghasi, E. and Forte, P., 2
012. Bi-objective two-stage decision-mak
ing process for service marketing. Interna
tional Journal of Strategic Decision Scien
ces (IJSDS). 3(3). pp.24-39.
Papasolomou, I. and Melanthiou, Y., 2012. So
cial media: Marketing public relations’ ne
w best friend. Journal of Promotion Mana
gement. 18(3). pp.319-328.