Marketing Planning for X-Ped Company

This report outlines a detailed marketing plan for X-Ped, an IT company in Australia, focusing on launching a new wristwatch. It includes a situational analysis, SWOT analysis, marketing strategies, and profitability analysis. The report emphasizes targeting teenagers and utilizing gyms for product promotion, aiming to enhance the company's market presence and achieve growth.

Running Head: Marketing planning
Marketing planning

Marketing planning
Contents
Executive Summary.....................................................................................................................................1
Introduction.................................................................................................................................................1
Situational analysis......................................................................................................................................1
Strengths.....................................................................................................................................................2
Weaknesses.................................................................................................................................................2
Opportunities..............................................................................................................................................2
Threats........................................................................................................................................................3
Objective of the plan...................................................................................................................................3
Marketing strategies....................................................................................................................................3
Marketing mix.............................................................................................................................................3
Profitability analysis....................................................................................................................................4
Control.........................................................................................................................................................4
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5
Executive Summary
A marketing plan is a strategy that is developed by the organization to give enhancement to the
products or to promote the product in the market. Under this scenario, X- Ped is the company

Marketing planning
which is a part of IT industry and is planning to launch a product that is a wrist watch in the
market of Australia. The company is based in Australia and it is considered as a large Australian
company that provides various products to its customers. The company want to launch new
product in the Australian market by this the company can easily achieve expansion and growth in
the market.
Introduction
X Ped is an IT industry which is situated in Australia and it is considered as the largest industry
in the IT sector. This report gives main focus on the situation analysis and on The SWOT
analysis that will help the organization to achieve its objectives and also access in launching new
product in the market. To perform this function, the main responsibility is given to the marketing
team to outline the marketing plan and give it to the top management so that accurate decision
can be taken in effective manner. This report will also include the effective marketing plan of the
X Ped Company for the Australian market that will access the company to expand its market.
Situational analysis
The situational analysis consists of methods and techniques that are used by the management of
the organization to determine the internal and external factors. The company deals in various
technologies that give customers a platform to connect and control devices that are found in the
everyday market. It helps to make the technology easy and effective to be used by the customers.
There are many competitors in the Australian market that gives high level of competition to the
company. The level of competition is high in the Australian market (Orel and Kara, 2014). The
company takes into consideration marketing function to launch new product in the market so that
the public can be attracted towards the product and can compete with other competitors that are
prevailing in the market. (Hollensen, 2015). Many approaches are there that can be taken into
consideration such as SWOT analysis. As per the current scenario of X Ped Company, the
accurate information that can help in analysis can be done by using SWOT analysis. The detailed
analysis of X ped Company is as follows:

Marketing planning
Strengths
X ped is present in this sector from many years. The resources and capabilities are strong enough
of the company. The company has a loyal and efficient management team that maintains the
goodwill of the company. The employees are considered as an important part of the organization
so that the level of satisfaction can be enhanced effectively. The company provides
compensation plans to its employees so that they can easily retain them in the organization. The
human resource professionals maintain the tracks that are concerned with the change in demand
and laws so that the policies can be developed by taking into consideration legal boundaries. X-
ped is considered and recognized among its customers that offer the good range of products with
the high quality product. The products that are launched by the company are in the range of the
people, so that they can easily purchase it in effective manner (Khan, 2014).
Weaknesses
Since every company has some weak areas, so it is essential to keep the record of each of them
so that it can be minimized in effective way. The image of X ped is affected by some events on
which the company should take corrective steps so that it can be converted into the strength of
the company. The main drawback of the company is that it has ineffective supply chain and
distribution channel that gives direct impact on the sales. There are many customers that believe
that the company does not provide good shopping experience so the mindset of the customers
should be changed by taking effective methods into consideration (Ryan, 2016).
Opportunities
There are many opportunities that are available for the company. To enhance the image of the
company it should take into consideration the products and services that offer various products in
the market. The X ped company has an opportunity to meet the requirements of the customer by
analyzing their needs and wants in effective manner. By targeting the middle level people, the
company can easily enhance the product line (Hanssens,Pauwels, Srinivasan, Vanhuele and
Yildirim, 2014).

Marketing planning
Threats
The competition is increasing day by day and the companies are focusing on developing the
marketing strategy plan. The purchasing patterns of the customers are reducing and they are
considering the goods that are available at low price. The customers are focusing on the products
that have many features and are of low price. Also the main threat that is faced by the company
is concerned with increasing the rules and regulations of the government. There are many
companies in the market that offer the products that consist of the same features (Jahanshani,
Hajizadeh, Mirdhamadi, Nawaser and Khaksar, 2014).
Objective of the plan
The objective of marketing plan is clear and the marketing function is considered to launch the
wrist watch in the Australian market. By considering the scenario it is seen that the company is
already established in Australian market and they are planning to launch new product in the
market. This is the main objective of the company and various steps are taken into consideration
like developing strategies to beat the competition, market research so that the organization can
easily expand its business. By this the goals and objectives can also be achieved in effective
manner (Hoang and Ruckes, 2017).
Marketing strategies
The company should take into consideration the teenagers who are regularly in touch with gym.
The promotion of the product should be done in different gym. This product is useful for those
people who are regularly engaged in gym or exercise. For the promotion the gym or the exercise
place where yoga is done should be taken into consideration so that people get to know about the
product. The benefits should be explained to the people so that people get induced to buy the
product (Huang and Sarigöllü, 2014).
Marketing mix
The product should be launched in the market by the company by explaining the benefits of the
product. The benefits and advantages should be explained in effective manner through
advertisement. As the company has a good image in the market, it will attract more customers
towards the product. The cost should be low as compared to other competitors at the time of

Marketing planning
launching a product. It should be launched in different gym or in yoga centers so that the growth
can be achieved in effective manner (Armstrong, Kotler, Harker and Brennan, 2015).
Profitability analysis
The main objective of the company is to earn profits. So profitability analysis should be taken
into consideration in which the analysis of cost and revenue is done and it tells about the
profitability of the company.
Control
To promote the product the control should be done by considering the cost of the product. The
performance should be measured by taking into consideration the sales. The objective can be
determined by influencing people to buy the product. The people can only be influenced if the
product provides benefits to the customers (Flammer, 2015).
Conclusion
In this report it is concluded that marketing plan is very important for launching a product in the
market. The company should give main focus on the teenagers to promote the product in the
market then only the company can easily achieve its goals and objectives. The company should
focus on the yoga centers and gym so that the company can achieve success in launching the
product.

Marketing planning
References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Flammer, C., 2015. Does product market competition foster corporate social responsibility?
Evidence from trade liberalization. Strategic Management Journal, 36(10), pp.1469-1485.
Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer
attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), pp.534-550.
Hoang, D. and Ruckes, M., 2017. Corporate risk management, product market competition, and
disclosure. Journal of Financial Intermediation, 30, pp.107-121.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132).
Springer New York.
Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S.,
2014. Study the effects of customer service and product quality on customer satisfaction and
loyalty.
Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review
paper). International journal of information, business and management, 6(2), p.95.
Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction,
and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer
Services, 21(2), pp.118-129.

Marketing planning
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.