Managing People and Careers Portfolio: A Marketing Case Study

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Managing People and Careers Portfolio
ADD NAME AND STUDENT NUMBER HERE
ADD VACANCY REFERENCE CODE HERE

Managing People and Careers Assignment Template
COVER LETTER – COPY AND PASTE YOUR COVER LETTER HERE (MAX. 500 WORDS)
John Ryan
Iceland Supermarket John Ryan
(Retailing Industry) [e-mail]
412-231-9878
08/08/2019
Marketing Director
Hello,
I am writing this to express my interest towards the opportunity description for Assistance
Marketing Director in your marketing company in the retailing industry. I learned about your
company through visiting your website and I have sustain a brief information of your
company status and position in the retailing industry. To give you a brief overview of my
skillset in accordance with the job description- I have been a marketing automation specialist
for 5 years and have effectively contributed my support to various other sectors in the
marketing department at Sainsbury, London. Moreover, I have a comprehensive marketing
and analytics background with top marketing enterprise in UK (Sainsbury, 2019-Presnet). On
learning front, I have sustain MBA degree with major in marketing.
Coming across to the prescribe description of opportunity, I hope to work for your agency for
growing my experience and develop my abilities for further approaching the post of
marketing manager and with the right opportunities and experience working as assistant
marketing manager, I believe that I could achieve my goal. I believe with your agency
described opportunity I would be able to expand my knowledge related with marketing
concept and to seek more information in relation with digital marketing and social media for
enhancing marketing of the company through growing social media team for the organization
marketing purpose.
Moreover, with 5 years experiences as marketing automation specialist I can confidently
assure you my work’s quality and my degree in MBA have provided me with a well and all
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Managing People and Careers Assignment Template
round knowledge about marketing department. My current responsibilities as marketing
automation specialist includes implementation of marketing automation, manage marketing
strategies and marketing segmentation which support my skills and qualifications to asset as
assistance marketing manager. I look forward to speaking with you further regarding the
available position.
Thank you for your time.
Sincerely,
John Ryan
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Managing People and Careers Assignment Template
CV – COPY AND PASTE YOUR CV HERE (Maximum 2 sides of A4)
John Ryan
123N 456W, Highway-Country Road, UK
Email: [e-mail]., Phone no: 412-231-9878
Professional Summary
Marketing Automation Specialist with 5 years experiences in Sainsbury, London, UK. Skilled
at implementing marketing strategies, marketing automation and efficiently managing
marketing segmentation and strategies for company development in competitive market.
Passionate leader for motivating team members to efficiently collaborating for achieving a
common goal. Effective communicator to confidently presenting marketing strategies among
organization investors and stakeholder for seeking their support with the development and
growth of the business organization in competitive industry.
Skills
 Expert leadership abilities to efficiently motivate team and other department
members, energize members to increase productivity and improve abilities and unite
team members for accomplishing a common goal for organization.
 Effective communication skills for maintain efficient relation with team members and
other members of business organization and sustaining opinion of other members for
developing effective marketing strategies for further organization growth and
development.
 Persuasive Presentation Skill for confidently presenting marketing strategies and
segmentation in meetings and for effectively delivering and closing critical
demonstration regarding marketing presentation of business organization.
 Finance Management Skill for efficiently managing company’s finance for further
investment and ensuring significant use of funds on marketing strategies and projects.
 Research and Analysis skills for gathering relevant information regarding marketing and
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Managing People and Careers Assignment Template
recent trend for further efficiently understanding consumer requirements, competition and
analysing versatility of market.
Education
Masters in Business Administration 2013
University of Cambridge, England
Bachelors in Business Administration 2011
University of Cambridge, England
Hobbies and Interests
I spend majority of my free time in engaging hiking and outdoors activities for enjoying
nature and beauty. I also spend my time in exploring new places and market to expand my
knowledge regarding marketing and its variables. I am also passionate about astronomy and I
usually engage myself in exploring different types of telescope.
Work Experience
Marketing Automation Specialist March, 2014 (Present)
(Sainsbury, London, UK)
 Developing effective marketing strategies for organization growth.
 Implementing marketing strategies and marketing segmentation of organization.
 Research and Analyse market on costumer interest and market volatility.
 Oversaw marketing campaign and budget of marketing for critical products.
Declaration: As per my knowledge the prescribed information is correct and relevant.
Date: 08/08/2019
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Managing People and Careers Assignment Template
APPLICATION FORM (maximum 200 words per answer)
1. Why do you want to work for us?
I want to work with your organisation to explore new ideas and concepts that can enrich
my knowledge and skills. Further provided, it will assist me in understanding of the
various measures that can ensure better dealing with the series of the dynamics that are
prevailing in the market environment. Apart from that while working with your
organisation, I will be able to enrich my communication skills, presentation skills,
informational skills that as such assist me in better decision with respect to my existing
and future activities (Greenslade, et. al., 2015).
In addition, with respect to my understanding I elaborate while working with your
organisation I found suitable and positive atmosphere that motivate me to have
collaboration with your leading organisation (Greenslade, et. al., 2015). Apart from that, I
observe positive employee engagement that assists me in the better aspects of the salary
prospects, work-life balance, management and job security etc.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
While working in a team I faced series of the benefits and challenge that tends to hamper
my work, However, I elaborate to focus on the formulation of the effective strategy that
can assist in the suitable integration of the various activities so as to attain the objectives
in a proper manner. While working in a group, in Sainsbury for achieving the target of
successfully implementing marketing strategies with a limited budget I played the role of
assistant leader to grab opinions of group members to seek a solution for efficiently
implementing marketing strategies with the limited budget.
For the purpose, I also focus on the sharing of the views and ideas related to the subject
matter so as to have better clarification of the ideas and thoughts leading to better
operations (Greenslade, et. al., 2015). This has assisted me in the integration of the efforts
of all the members in a single direction. And finally the outcome was positive as the
marketing strategy developed with everyone opinion was able to implement on the
organization and competitive market of UK as it was predicted by me and my group
members. Through the team work I also came to know different perspective to solve a
problem with effectiveness and efforts of team members.
3. Tell us about a time when you identified a new approach to solve a problem. (what did
you do and what was the outcome?)
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Managing People and Careers Assignment Template
While working as marketing automation specialist in Sainsbury I faced a problem in
developing a new and effective marketing strategy for new product launching in
competitive market of UK and during that time I identified a new approach to solve that
problem through seeking everyone’s interest and opinion for launching the new product
and listing all the solution for further selecting an appropriate and most suitable solution
for the problem. Through this approach I was able to sustain various ideas and opinion for
developing an efficient marketing strategy for launching the product in market with a
back-up plan for the development of the new product in Sainsbury market of UK (Jones,
et. al., 2017).
This new approach to solve the problem provided me with beneficial outcome as through
this approach I was to communicate with each member and gather relevant information
related with developing an effective marketing strategy for the launch of the new product
in market. Moreover with this approach I was also able to implement a suitable marketing
strategy for the new product launch and this approach also lead to the success of the new
product in UK market and this approach also further supported the development of the
new product in market.
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what was
the outcome?)
During the last summer I along with my company faced a major challenge to manage the
distribution of the company product in market along with meeting the requirement and
demand of the customer in the market as both distribution process and customer demand
are the major priorities of Sainsbury and both the task were required to complete in a
short amount of time. To manage both the task and to complete the task on time I along
with other members of marketing department develop a systematic strategy to manage the
task through distributing the team in to two out of which one team monitors and manage
distribution process of product and the other team manage to meet the customer
requirement through ensuring products availability in market (Blair, 2018).
Through dividing the team in to two, we were able to efficiently manage to handle the
priorities effectively and we were also able to complete both the task on time as both the
divided were succeed in their work. Moreover this strategy also helps me to know the
effective and ability of my team and other team members and I also came to know the
significance of collaboration of different team to complete certain task.
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Managing People and Careers Assignment Template
5. Tell us about a project you worked on that required you to persuade others to your
point of view (what did you do and what was the outcome?)
While working in Sainsbury I have worked on project to halve food waste which required me
to persuade other members of Sainsbury with my point of view for cutting food waste and
sustaining long-term goal in market. While developing and launching this project I have
firstly approach marketing and other department of Sainsbury for persuading them with the
project slogan of waste less and save more for implementing positive impact on the
department members. Further I have approach the investors and stakeholders of Sainsbury to
agree and accept the project through stating my campaign idea for promoting the project and
seeking customer attention towards the company in competitive market (Granot, et. al., 2015)
The main outcome of this project was seem beneficial for both environment and company as
in the environment context the wastage of food was reduced to halve, it also supported
sustainability in the environment and awareness among people regarding food wastage.
Moreover in company context this project was beneficial as it leads to low-cost solution for
the food wastage of Sainsbury and this project also grabs the attention of many people in the
market through campaign. This project also increases the promotion of Sainsbury and its
product in competitive market and the company was able to attract customer that favours
sustainable approach (Schlee, et. al., 2017).
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Managing People and Careers Assignment Template
INTERVIEW PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES FROM YOUR INTERVIEW
PRACTICE HERE (MAX 200 WORDS IN BULLET POINT FORMAT)
For practicing a better and appropriate interview I have maintained an interview scheduled as
the scheduled helps me to sustain good idea to practices and it also further reduces interview
stress and boost confidence (Manai, et. al., 2015). In the interview scheduled I have added the
following context:
 Rehearsing interview at home through using flash cards and dressing in interview
clothes.
 Practising interview question to improve my response during the interview.
 Conducting research on market and recording details such as company’s revenues,
annual data reports, target audience, role in industry and all recent new coverage.
 Being ready to represent my creative side efficiently during interview.
 Dressing professionally for professional business as it impacts the interviewers.
 Preparing a brief presentation and detailed explanation of work and past employment
to target the job position with articulation, communication skills and confidence.
 Preparing a list of references to show to the employers that reflects my role in
business organization.
 Formulating interview question beforehand for developing effective response.
All these points in interview scheduled help me to efficiently and effectively performing
during an interview and to succeed in interview.
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Managing People and Careers Assignment Template
ASSESSMENT CENTRE PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES HERE (MAX. 200
WORDS IN BULLET POINT FORMAT)
For improving my centre exercise practice in relation with assistant marketing manager I
have develop some ideas and strategies which further contributes to the emergence of fresh
ideas, stay relevant and convince to people in the marketing department and the steps I follow
form exercise practices are stated below:
 Examining marketing through commercials and advertisement as this helps me to
develop fresh ideas for marketing of the organization and for efficiently managing
financial sector related with marketing Addams, (et. al., 2015).
 Conducting visual activities for developing my marketing knowledge and abilities as
visual activities enhance storyboarding, mind mapping, group sketching, word
banking and swot analysis of both company and market.
 Determining communication method for developing my understanding related with
research of marketing trend, customers and to efficiently carrying out my
responsibility as assistant marketing manager.
 Determining marketing niche for further developing my knowledge related with
specialized group in market, company’s image, values and business model to
determine company’s growth in market.
 Connecting with customer in order to sustain more information and knowledge related
with customer base, developing effective marketing strategies, establishing basic
strategies for organization advertisement and further establishing communication
strategies for building efficient relation with customers.
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Managing People and Careers Assignment Template
References:
 Addams, L. H., & Allred, A. T. (2015). Business communication course redesigned:
All written and oral communication assignments based on building career
skills. Academy of Educational Leadership Journal, 19(1), 250.
 Blair, J. (2018). Marketing Professional Interview Assignment. Back to the Future:
Revisiting the Foundations of Marketing, 373.
 Clarke, M. (2016). Addressing the soft skills crisis. Strategic HR Review, 15(3), 137-
139.
 Crawford, S., Monks, S., & Wells, R. (2017). It is a Reality: Oculus Assists in Seeing
Virtually Everything During Interview Sessions. Western Journal of Emergency
Medicine: Integrating Emergency Care with Population Health, 18(5.1).
 Einstein, M. (2015). Nothing for money and your work for free: Internships and the
marketing of higher education. tripleC: Communication, Capitalism & Critique. Open
Access Journal for a Global Sustainable Information Society, 13(2), 471-485.
 Ghotbifar, F., Marjani, M., & Ramazani, A. (2017). Identifying and assessing the
factors affecting skill gap in digital marketing in communication industry
companies. Independent Journal of Management & Production, 8(1), 1-14.
 Granot, E., & Greene, H. (2015). A structural guide to interviewing as qualitative
marketing research: The three interview series model. In Marketing, Technology and
Customer Commitment in the New Economy (pp. 77-81). Springer, Cham.
 Greenslade, L., McAuliffe, D., & Chenoweth, L. (2015). Social Workers' Experiences
of Covert Workplace Activism. Australian Social Work, 68(4), 422-437.
 Jones, M.A. & Stone, G.W., (2017). Student Self-Assessment of Job Interview Skills:
The Need for Coaching in Marketing Education.
 Lowes, M. K., Omrin, D., Moore, A., Sulman, J., Pascoe, J., McKee, E., & Gaon, S.
(2016). Employment Interview Simulation Project: Evaluation and Application to
Social Work Field Education. Field Educator, 6(1).
 Manai, A., & Holmlund, M. (2015). Self-marketing brand skills for business
students. Marketing Intelligence & Planning, 33(5), 749-762.
 O’Keeffe, A., Ozuem, W., & Lancaster, G. (2016). Leadership marketing: an
exploratory study. Journal of Strategic Marketing, 24(5), 418-443.
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Managing People and Careers Assignment Template
 Schlee, R. P., & Karns, G. L. (2017). Job requirements for marketing graduates: Are
there differences in the knowledge, skills, and personal attributes needed for different
salary levels?. Journal of Marketing Education, 39(2), 69-81.
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