Marketing Communication Practices: A Whitepot Ltd. Study

This report examines marketing communication practices in the context of Whitepot Ltd., a company operating in various sectors including retail, commercial contracting, and manufacturing. The study begins by outlining the research problem, which focuses on evaluating marketing communication strategies to improve business operations and foster organizational growth. It establishes research aims, objectives, and questions to guide the investigation. The significance of the research is highlighted, emphasizing the importance of marketing in today's business environment and its role in enhancing brand image and consumer trust. The literature review explores the knowledge of marketing communication practices, their importance for Whitepot Ltd.'s growth, and the challenges the company faces in planning marketing strategies. It also suggests strategies for effective implementation. The report includes a detailed discussion of the research methodology, a project plan, and a research app design for data collection and analysis. Ethical considerations and regulations are also addressed. The conclusion summarizes the findings and recommendations, providing valuable insights for Whitepot Ltd. to enhance its marketing communication efforts.

Management Studies
and Research Methods

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RESEARCH PROBLEM............................................................................................................1
Research aim:..............................................................................................................................2
RESEARCH OBJECTIVES.......................................................................................................2
RESEARCH QUESTIONS.........................................................................................................2
SIGNIFICANCE OF RESEARCH..................................................................................................2
LITERATURE REVIEW................................................................................................................4
Knowledge about marketing communication practices..............................................................4
Importance of marketing communication practices for growth and development of Whitepot
Ltd...............................................................................................................................................5
Challenges faced by Whitepot Ltd. In planning marketing communication strategies..............6
Strategies with which Whitepot Ltd. Can implement marketing communication strategies
properly.......................................................................................................................................6
RESEARCH METHODLOGY.......................................................................................................8
PROJECT PLAN.............................................................................................................................9
RESEARCH APP..........................................................................................................................11
INTRODUCTION.....................................................................................................................11
APP DESIGN............................................................................................................................11
DATA COLLECTION..............................................................................................................11
DATA ANLYSIS......................................................................................................................12
SECURITY...............................................................................................................................12
ETHICAL CONSIDERATION AND REGULATIONS..........................................................13
CONCLUSION.........................................................................................................................13
REFERENCES..............................................................................................................................14

TITLE:
Marketing communication practices for enhancing organisational growth prospects. A
study on Whitepot Ltd.
INTRODUCTION
Marketing is the process with the help of which organisation can communicate with
consumers about product and services. As there are many organisations working in the society,
so it is relevant to understand and determine the best way through which people can be
communicated (Aguinis, Edwards and Bradley, 2017). With change in actions, there will proper
understanding about it to consumers because it is important that they are changing feature and
characteristics of their product. Marketing is important and crucial action which has to be
conducted by managers of organisation to improve their image and perform actions with
confidence. For improving and enhancing performance, there is requirement of participation of
consumers because this is the best way to determine and understand the changes properly. While
there is completion of information which makes it easy for people to determine and understand
process completely. When there is complete information to consumers, then they are ready to
purchase product and avail services from them. In order to compile and manage marketing
activities of the organisation, it will be easy to get proper benefits of it.
This investigation is based on Whitepot Ltd. Which is dealing in retail sector, commercial
contracting, wholesaling, manufacturing, etc. so they have operations in different activities hence
they have plan activities in proper and better manner. When there is change in commercial
activities, then they have t perform proper marketing with the help of which individuals can get
overcome with it (Anderson, Fontinha and Robson, 2019). In order to come with new and
relevant changes, it is essential that marketing has to be done properly with evaluating external
market changes. When consumers have knowledge about new projects and services, then it is
easy to motive them to purchase it. Hence managers of Whitepot Ltd. Are thinking to conduct
research about marketing communication practices and implement what changes can be made.
RESEARCH PROBLEM
As per case study of Whitepot Ltd. , it is analysed that they want to expand their business,
so they want to investigate about their marketing communication strategy and improves practical
implementation of business operations. Research problem is:

To evaluate marketing communication practices to identify practical impact on operations
for organisation growth and development.
With the help of this issue and conducting investigation over it, operations can be
performed properly and actions can be planned for better outcome from it. When proper
marketing practices are implemented in the organisation, then it analysed that activities can be
performed for better and proper outcome.
Research aim:
To evaluate the marketing communication practices for enhancing organisational growth
prospects. A study on Whitepot Ltd.
RESEARCH OBJECTIVES
 To acquire knowledge about marketing communication practices.
 To determine importance of marketing communication practices for growth and
development of Whitepot Ltd.
 To evaluate the challenges faced by Whitepot Ltd. In planning marketing communication
strategies.
 To recommend some strategies with which Whitepot Ltd. Can implement marketing
communication strategies properly.
RESEARCH QUESTIONS
 Do you have knowledge about marketing communication practices ?
 What is the importance of marketing communication practices for growth and
development of Whitepot Ltd ?
 What are the challenges faced by Whitepot Ltd. In planning marketing communication
strategies ?
 Recommend some strategies with which Whitepot Ltd. Can implement marketing
communication strategies properly ?
SIGNIFICANCE OF RESEARCH
Significance of this investigation is to evaluate and determine changes properly and make
strategies for marketing of the organisation. As compared to past years, there is more
requirement of marketing because people are considering it and making strategies for better
outcome. In order to make business diversified, it is important that association have to determine

changes properly and make strategies for its growth and development. With this topic,
knowledge about different marketing strategies can be collected and ways to implement them
can also acknowledged (Andrew, Pedersen and McEvoy, 2019). When there is change in
business product and services, then it is essential that marketing strategies must also improved. If
researcher conduct commercial activities in near future, then they can implement it properly.
This investigation, can be used by researcher as base for studying role of marketings strategies in
building consumer trust and confidence among consumers. Organisations get to know about
current market trends and study which has to be done for evaluating and understanding policies
properly. With the help of this study, people can make strategies through which the can make
their business at growth. As researcher belongs to marketing field, so this topic provides career
growth as well and assist in providing better services to workplace through which growth
prospects can be enhanced (Bell, Bryman and Harley, 2018).

LITERATURE REVIEW
Literature review is crucial chapter of research because in this information collected
from secondary sources are studied. This is the best way to collect complete information from
the marketing communication practice (Bentahar and Cameron, 2015). To make this
investigation relevant, information is collected from authentic and reliable sources, so reader gets
authentic information. Literature review of this investigation is as under-
Knowledge about marketing communication practices
Marketing communication strategy is the procedure through which organisation can get
to their consumers for providing information about products and services they are offering. This
is important because when consumers does not have knowledge about specific brand, they can
not avail or purchase product or services. In this marketing communication practices, there are
three main aspects i.e. message, medium and target. There is some specific message or
information which is communicated to target consumers through medium (Brennen, 2017). This
makes them aware about changes which are taking place and it is important for people to get that
message or information properly. Hence it is essential that marketing practice has to be easy and
familiar through which consumer gets its knowledge properly. When there is change in product
or services, then it is essential that to communicate about it properly. With the help of marketing
communication strategies, it is easy to maintain good and positive relations with consumers
which assist in improving brand image in industry.
There are many strategies with the help of which managers of Whitepot Ltd. Can
communicate with workers and it is not easy for them to understand what is the demand of
consumers and what improvements are required in services. As per view of M. T. Wroblewski,
2019 advertising, digital marketing, direct marketing, personal selling, public relations and sales
promotion are used as ways to market product and services. With evaluating and understanding
information, it is relevant and specific for people to determine what Whitepot Ltd. Wants to
convey. This is the best and specific way to evaluate the changes which are taking place in
market (Bryman, 2016). There are some pros and cons of different methods, but it is important to
use out of them properly because this is the relevant and specific way to understand what has to
be done. When marketing strategy is properly used, then it will not be easy for association to

determine requirements and neds of their target market. This is appropriate for organisational
growth and development through diversification of business activities.
Importance of marketing communication practices for growth and development of Whitepot Ltd.
Marketing communication is the way to communicate with other people with makes in
proper understanding properly (Choi, Cheng and Zhao, 2016). With determination best
marketing strategies, it is not easy for people to evaluate and understand changes properly. With
change in business activities, there will proper determination of roles and responsibilities
properly. As per view of Hitesh Bhasin, 2019 marketing strategies are important because it assist
in improving brand name of the organisation and maintain good relations with consumers.
Development of strategic vision- Whitepot Ltd. Operates in many sector such as
wholesaler, manufacturing, etc. so it is important that managers must have some specific aims
and objectives for which the are operating. It is essential to understand objective because this is
the way through which workers can be motivated. When marketing is done, then there will ease
in communicating to consumers about their goals. When consumers are satisfied with knowing
what are the strategic view of their actions, then it will be easy for get new scope of growth and
development.
Creating brand awareness- When quality of product offered by Whitepot Ltd. Are
communicated to consumers, then they prefers to avail it. This creates awareness in the society
and it is not easy for people to understand and maintain positive relations (Clarke, 2018). For
instance: in marketing, managers of Whitepot Ltd. Are focusing on quality, then consumers
prefers this brand because of quality services. This improves goodwill and it is easy to grow in
the sustainable market. With understanding this strategy, there will ease in improving brand
image of Whitepot Ltd. Through which growth and development in industry is possible.
Attracts talent- There will benefits in hiring and selection of workers when marketing
communication is done properly. In order to evaluate and determine changes properly, it is easy
for people to understand and determine changes properly. If there is use of proper strategies,
people have faith in Whitepot Ltd., hence employees are also ready to be part of this
organisation. When there is clear and specific knowledge to individuals, then talented and skilled
workers wants to be part of this association. When there is presence of talented work force at
Whitepot Ltd., then organisation can expand business with participation of workers (Fellows and
Liu, 2015).

Challenges faced by Whitepot Ltd. In planning marketing communication strategies
With evaluating and understanding requirements of marketing communication strategies,
it will not easy for people to determine what changes can be implemented in the organisation.
There are some issues which is faced by managers of Whitepot Ltd. In planning and
implementing marketing strategies. In order to understand and evaluate the policies which are
taking place in market, then it will be easy for people to determine changes properly. As there is
difference in trends of consumers, so it is essential to plan and take actions as per dynamic
environment. As per view of Patrick McFadden, 2019 following marketing challenges are arised
while planning market strategies-
Management Support and Resources- there is requirement of individuals for conducting
marketing activities properly because marketing actions can also performed by employees who
have relevant and specific skills. There is lack of resources and support system to make market
strategies relevant. As marketing assist in attracting consumers, then it is important to implement
new and creative style of marketing. But managers of Whitepot Ltd. Does not get skilled workers
and specified amount of money for it due to which individuals are not able to conduct their
marketing functions properly (Jakobsen and Jensen, 2015).
International Issues- There is difference in culture, trends and values of people because
of difference in their taste. When marketing activities are planned, then it is important to make
relevant changes in operations. There are some rules and regulations which has to be considered
by managers of Whitepot Ltd., so they can understand and determine changes properly. This is
the issues which arise in performing marketing activities because this affects marketing
operations.
Latest Marketing Trends- There is frequent change in demand of consumers because of
dynamic environment. In case of understanding and evaluating changes properly, managers of
Whitepot Ltd. Are not able to be concentrate on their core operations. If managers of Whitepot
Ltd. Does not have knowledge about latest trends, then it is not easy to conduct and plan
marketing strategies.
Strategies with which Whitepot Ltd. Can implement marketing communication strategies
properly
In order to implement marketing practices properly, there is acquirement of systematic
and relevant manner through which operations can be implemented properly and gets proper and

relevant outcome from it (Lyon, Mšllering and Saunders, 2015). As per view of Anastasia, 2019
If there is change in operational efficiency then marketing will also fruitful and organisation can
expand and grow their business properly.
Simple and deep message- Message which is communicated to consumers with
marketing strategies has to be simple with use of clear and specific language. It is important for
managers of Whitepot Ltd. To determine best way to communicate information properly. With
use of simple and easy language, proper information can be communicated to consumers. This
assist in getting positive impact on sales and profits of association.
Consideration of target consumers- While framing marketing strategies, targeted
consumers must be kept in mind. For instance: if advertisement is framed for domestic purpose
use, then television advertisement, newspapers, etc. has to be used. This is the best way to target
consumers and get positive impact of marketing policies over consumers. Hence cost of
marketing will also recovered (McNabb, 2015).
Proper strategy formulation- There is requirement of proper policy formulation because
of understanding and determination of activities properly. In order to implement marketing
activities, so it is important that association have to determine the activities which has to be
involved. There must be proper planning related to implementing marketing activities properly
with proper communication to consumers.

RESEARCH METHODLOGY
Research methodology section is also important in the research because in this heading,
different tools and techniques are discussed which are used to complete and conduct the study
properly. With understanding these techniques, it is easy to identify authenticity of the
information which is presented in this study.
Research Philosophy- The set of beliefs by including nature of reality being investigation
is consider as research philosophy. It has three types such as positivism, interpretivism and
pragmatist which is used to conduct good research. Pragmatist philosophy is using by researcher
in order to know the selling strategies which helps to define how they can improve their sale by
collecting the information. The reason behind using this as it focused on identifying the solution
of problems by using proper theories and framework (Mok, Shen and Yang, 2015).
Research Approach – This means an approach which is taken by researcher in order to
make good research and become successful. Research approach having two types that are
inductive and deductive which helps to gather the information appropriately and make decision
accordingly. For this research deductive approach is used by researcher because it starts from
small and get bigger in order to attain good results. By using this research can get which
marketing practices is relevant and profitable for increasing sale of respective company.
Deductive approach will help researcher to gather information and use proper marketing plans to
improve the organisational sale.
Research Strategy- A research strategy is consider as step by step plan which directs to
thoughts and efforts to conduct the research systematically and produced qualitative results.
There are two types of quantitative and qualitative method which are used to conduct a proper
research and increase productivity. For such research the selected strategy is qualitative method
which will helps to gather the information and shows in graphs and pie chars which become easy
to understand for anyone (O'Sullivan and et. al., 2016).
Data Collection- there are some ways through which information has to be collected for
making this study reliable. There are two methods of collecting information i.e. primary and
secondary. While collecting data through primary information, it is essential for contact to
people to collect their personal views about topic. Questionnaire will be used to collect this
information because this is the easiest way to collect information from different sources. While
secondary information is collected from online sources with which overall view about topic is

gathered. This makes proper understanding about issues faced by association associated with
marketing strategies and ways to deal with it.
Sampling- Sampling is the best way to make study easy and appropriate. While
collecting information from primary sources, it is not possible that information can be collected
from whole crowd, hence some candidates are selected for this purpose. 10 managers of
Whitepot Ltd. Are selected for this under simple random probable sampling. As these person
have knowledge about marketing strategies and ways to deal with it.
Data Analysis- Data analysis is the process through which information is collected and
gathered properly in systematic format. Thematic analysis is used for the purpose of data
analysis because under which different themes are formulated on the behalf of question. With
these themes it is easy for reader to understand it properly (Quinlan and et. al., 2019).
Ethical Considerations- In order to make study reliable, ethical consideration must be
considered so it can be used for future consideration as well. Confidential and informed consent
are considered with the help of which proper and systematic study can be done.
PROJECT PLAN
Project plan is a written document which is prepared by researcher to know the activities
and time to complete the project. This project is prepared for the purpose of completion of
project within efficient time. This plan states that what action should be taken to complete the
project and task. It covers different types of research which helps to make a make a good
strategies in order to manage all functions and activities.
This project plan reflect the Gantt chart which is a timeline used as a project management
tool that states how a project would run. By using this researcher can view towards individual
task, its duration and sequencing to complete the task. This charts defines completion time of
multiple task through a single document which helps to accomplish the business goals and make
high profits (Sarma, 2015). That's why researcher is using Gantt chart to complete its project and
reach near by goals. This is special plan which helps to know which activity will be complete in
specified period of time and also states timing of other activity which need to be start after
completion of first activity. With the help of this Gantt chart researcher can synchronise their
task systematically which helps to attain the objectives within specified time.

ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
WEEK
1 0
Submission of
research
proposal
Complete
background
information for
research project
Collect secondary
sources of
information for
research project
Complete research
methodology and collect
primary and secondary
sources of information
Complete
collecting data for
study and
present the result
Determining
Budget
Data
Interpretation and
analysis
Evaluating results
and findings

Complete the
report and submit
the final report
RESEARCH APP
INTRODUCTION
When research associate is appointed by Whitepot Ltd. It is essential that researcher ave
to determine all the information properly about time, activities, etc. This assist in completing the
time properly and achieve set aim and objectives. For collecting views from respondents, there is
requirement of some specific way through which operations are conducted properly and in
effective manner. There is complete and specific information about using proper information
about time and ways to collect information, so it is easy for respondents to share their views. In
this section, there is discussion designing of application, data collection ways, technique of data
collection, ethical considerations. With considering all these tractors, it will easy for researcher
to understand and evaluate all the factors properly about study (Takey and de Carvalho, 2015).
APP DESIGN
In order to collect primary information and make easy for respondents to collect
information, app is designed with which information can collected properly. With the help of this
application, respondents can change language of question as per their preference. Questionnaire
which is source for collect primary information is uploaded there. There is option of chat as well,
if respondents have any issue, then they can ask their grievances here. There is option of audio
recording as well. If researcher wants to ask something or have any issue, then they can record
their query and post here. This is the easiest way to understand and collect information from
primary sources because questionnaire can be understood properly. There is requirement of id
and password to operate this application. Researcher will provide these password and id to
authentic people from whom they wants to collect information.
Respondents can login in this application free of cost but they have to visit
advertisements. There is earning from individuals as well with the help of which people can
understand best and appropriate information about marketing strategies (Wickert and Schaefer,
2015).

DATA COLLECTION
In this investigation, information is collected from primary and secondary sources. There
is use of this application because of collecting information from questionnaire. This is the best
way which makes it easy for researcher to evaluate and understand properly. There are three
ways through which data collection can gets easy and researcher can perform their operations
properly.
Video interview- There is facility of video interviews with respondents for collecting
their views. This is the process in which respondents and researcher can do video calls for
collecting views about marketing strategies. Respondents have to allow app to access their
camera and audio recorders so they can share their views.
Interview transcripts- This is the way through which questionnaire reaches to
respondents and after filling it, they revert back on online application. This interview transcripts
helps researcher to make proper use of gathered information. If making and present information
to tutor, they have can take out print out of filled questionnaire. This is the relevant and specific
way to collect and make information authentic.
Audio recording- There is use of audio recorder as well under which queries of
respondents can be recorded. This makes primary information authentic as they get relevant and
specific way to complete the study. With understanding and making proper change in actions,
there will engagement of respondents as well (Zupic and Čater, 2015).
DATA ANLYSIS
Data analysis is the techniques in which unsystematic information will be converted into
systematic information for future use. With determining and understanding use of information,
researcher can evaluate the policies and they can interpret information properly. Thematic
analysis will be used by researcher for data analysis. There is specific themes for questions
which shows brief view about questions. This is the best way to convert information in relevant
information.
SECURITY
There is requirement of proper confidentiality while conducting investigation because
this is ethical consideration which has to be followed. There is complete and specific information
about planning marketing strategies to individuals, hence researcher will contact to them only.
While collecting information through mobile application, it is easy for researcher to determine

and maintain security (Aguinis, Edwards and Bradley, 2017). Password and login id for
respondents are different and admin system in this application is not easy. As information about
respondents is not shown to any body, so anonymity can be maintained. Hence there is proper
security in using and collecting information through application.
ETHICAL CONSIDERATION AND REGULATIONS
There is ethical consideration followed while collecting information through application.
There is ethical consideration from which has to be accepted and submitted by respondents while
collecting information from primary sources. There is informed consent of respondents and
information is collected from people who have knowledge about planning marketing strategies
and ways to deal with it. There is proper abiding of regulations by researcher while conducting
investigation and this is completed with following standardised format. Personal information of
respondents is not disclosed among other. It can be seen by tutor. There is complete disclosure of
information storage and management, hence tutor or supervisor can access it (Anderson,
Fontinha and Robson, 2019).
CONCLUSION
From the above information, it is easy to understand launching of application for
collecting primary information. In order to collect information from primary sources,
questionnaire is best. With using interview transcript, it is easy to show proof to reader also.
Hence possibilities of baisness will be nil. With the help of audio and video options, respondents
can share their information and researcher can show it to reader for the purpose of authenticity.
With use of technology, there is ease to researcher to collect information and make changes in
research activities if required. Hence researcher observed that use of application will assist
researcher in collecting information as it is time saving and quick interaction among researcher
and respondents.

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