Marketing Report: A Detailed Analysis of Prada's Brand Strategies

This report provides a detailed marketing analysis of the Prada brand, starting with an introduction to the company and its origins as a luxury leather goods shop founded in 1913 by Mario Prada. It traces the brand's history, highlighting key milestones such as its expansion, the introduction of nylon products, and the launch of the Miu Miu brand. The report outlines Prada's diverse product range, including watches, electronics, perfumes, and clothing for both men and women, while also providing a snapshot of its market share relative to competitors. The marketing section examines Prada's use of social media platforms like Instagram and Facebook, its digital campaigns, and partnerships for online sales. The report concludes by summarizing the company's evolution, its focus on digital marketing, and its strategies to overcome challenges such as declining sales in certain areas. The discussion section identifies key issues, including underperformance in handbags, challenges in the fashion market, and the impact of environmental concerns, while also suggesting strategies for improvement. The report uses multiple references from various sources, including online articles and academic journals, to support its findings.

Marketing
PRADA

Contents
 Introduction of Prada
 History
 Product range
 Market share
 Marketing
 Conclusion
 Discussion
 References

Introduction
 A Italian brand Parda began its journey as exclusive leather good shop. The
shop provides various products such as accessories, stylise luggage and
finished goods.
 The company was founded in year 1913 in the city of Italy by Mario Prada.
PRADA is a one of the iconic brand in the fashion history. It is among one of
most valuable luxury brand.

History

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 The designers of the Prada continuously strive in order to innovate new
products in the market.
 In year 2017 the company operated in total about 659 owned as well as
franchised stores across the world.

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 PRADA was founded in year 1913 by Mario Prada and his
brother Martino.
 In 1913 Mario Prada found Prada label by starting Galleria Vittorio emanueli
II. This was a store which was started originally after the name of Fratelli
Prada. The store is a Italian fashion capital and has beauty cases, leather bags
and featured trunks.
 In year 1919 role of “ official supplier to the Italian Royal Household” was
given to the Prada. As Prada has this honour the brand became authorized to
use House of Savoy Coat of arms.
 In 1970 the daughter of Luisa Prada, Miuccia Prada joined the company

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 In year 1988 the company was announced officially as Prada Company. The
company was the first to launch nylon which looks as a precious silk.
 In 1982 the company introduces the Women's Prada footwear.
 In year 1983 after gaining the recognition as Prada label the company opened
the store as Vial dell Spiga.

Contiue..
 In year 1984 the backpack of Prada is launched
 In year 1986 the company expand is business internationally and open a store in New
york city
 In year 1987 the two partners Miuccia and Bertelli got married

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 In year 1988 the company opens a Prada women's collection
 In 1999 the company opens its store in other cities such as London. Tokyo and
Paris
 In 1993 the Miuccia Prada introduced a new brand named as Miu Miu brand.
The brand has various products such as footwear, accessories, bags and ready
to wear.
 In year 2000 the company launches a eye wear collection

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 In year 2006 Miu Miu brand is added to the ready to wear calender of Paris.
 In year 2010 the launch of “Prada Made in....” happened. The line “Prada
Made in.......” describes about the different craftsman who has contributed in
the making of Prada's products from different countries