Marketing Plan for PRAN Pickle: Independent University Report

This report, submitted by Team Gravity from Independent University Bangladesh for the Principles of Marketing course (MKT201), details a comprehensive marketing plan for PRAN Pickle. The report begins with an executive summary outlining the current market situation, emphasizing PRAN's leading position and the competitive landscape. It includes a market description, segmentation analysis, and an assessment of the 4Ps (Product, Price, Place, and Promotion) for PRAN Pickle. A competitive review compares PRAN with rivals like RUCHI and BD FOODS LTD. A SWOT analysis evaluates PRAN's strengths, weaknesses, opportunities, and threats. The core of the report focuses on the introduction of a new product: Kashmiri Mango Pickle. This section highlights the product's unique features, health benefits, and market differentiation. The report aims to provide a clear, realistic, and insightful marketing plan, leveraging market research and strategic recommendations for PRAN's product line extension and market positioning.