University Project: Marketing Plan for the Azan Prayer Application

This project presents a comprehensive marketing plan for the Azan prayer app. The plan begins with an introduction to the app and its functionality, including prayer time calculations and Qibla direction using GPS technology. The core of the project is the marketing plan, which includes researching the target market, defining demographics, psychographics, habits, and lifestyle of potential users. The plan outlines various promotional strategies, such as offline guerrilla marketing, blogging, social media engagement, teasers, video introductions, pitching tech blogs, app reviews, contacting niche writers, and utilizing content discovery tools. Additionally, it covers strategies such as infographics, app awards, user engagement, problem definition, podcasting, community building, giveaways, app store optimization, communication promotion, speaker events, contests, job postings, video channels, and the importance of dedicated time and resources. The plan also emphasizes marketing automation and innovation. The conclusion highlights the importance of using maximum efforts and technology to mainstream the product and increase app sales. The project includes references to relevant sources such as Forbes, The Manifest, and Webengage.

Running Head: Marketing the application “Azan”- the prayer App
Marketing Plan of Azan App
Student Name
University Name
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Marketing the application “Azan”- the prayer App
Contents
Introduction...........................................................................................................................................3
Marketing Plan......................................................................................................................................3
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6
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Marketing the application “Azan”- the prayer App
Introduction
"AZAN" is a web app based where we will utilize the internet as the vehicle to deliver the
services. We will develop a program in which we will feed two formations, first information
will be related to the timings of the AZAN where the software will calculate the local time
with Greenwich Time and declare the time for the AZAN. Secondly, we will develop a
special compass which will show the direction of the Qibla with the help of GPS technology.
Marketing Plan
Research target market: The first and main task to do is to research the target audience for the
App, as this app mainly focuses calculating prayer time. Creating awareness about the app is
the main target. Defining details such as Demographic, psychographics, habits, lifestyle is
must.
Ways to promote app as recommended by Forbes (2015).
1. Go offline and try guerrilla marketing: Campaign your app where mass target
audience is present.
2. Blog: Topics that focuses on regular updates about Azan. The Manifest ( 2015)
3. Use social media: Engage your audience through social platform by proving
interesting information, so that multiple people click and share information provided.
4. Teasers: You can collect beta subscriptions through email submission by creating a
landing page before the app launches.
5. Video intro for your app: Creating a video for your app also proves your App’s
concept.
6. Pitch tech blogs: you can pitch for your app by creating an email list.
7. Ask for app reviews: ask for review of App by reviewing websites.
8. Contact writers in the niche: Finding people who want to write about your App and
the solution is provides.
9. Use Disqus or other content discovery tools: Discussion channels works tremendously
by getting the word out it brings people back to your App.
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Marketing the application “Azan”- the prayer App
10. Contribute to online conversations: Leaving a valuable comment on Disqus it creates
expertise on multiple ends.
11. Infographics: tools such as Vizualise.me helps you create infographic which you can
share with writers, bloggers and social media.
12. App awards: If you think you are good check for your contender and apply for new
innovation.
13. User oriented: Try to retain the user by making conversation with them, ask questions
to them and listen their analysis, Provide assistance if they require. This will build
trust among user.
14. Offer a helping hand: If user is having problem using App offer advice. This will
brings good review to App.
15. Clearly define the problem that your app fixes: Identifying your target customer is the
first thing to do.
16. Podcast: talk about the problem which your app solves.
17. Start a community: Indulge with more people who have more interest of what you do,
form groups on social media.
18. Host a giveaway: Proving special prices to people who share your app, post about
app.
19. Work hard on app store optimization strategy: Try editing your app, making updates
is become available in top searches in app stores.
20. Promote communications: Use link of your app on different medium such as post,
blogs, social media and voice mail so that maximum people can reach it.
21. Become a speaker: personally visiting mosque near you where prayers are offered
where you can inform people about your app, it will spread by word-of-mouth
marketing.
22. Host a contest: Create a quiz for your audience and ask them to tag themselves with
quiz hash tags on social media and reward them accordingly.
23. Post a job: It will make people search for your app and your company.
24. Create a video channel: Post something interesting about your app, adding descriptive
hashtags will increase exposure on social media such as YouTube or Vimeo.
25. Dedicate Proper Time and Resources: key performance index (KPIs) should be
realistic, measureable and specific. Forbes (2015).
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Marketing the application “Azan”- the prayer App
26. Boost Downloads With Marketing Automation: It plays very critical role in
marketing. It apprehends and fosters leads.
27. Make Room for Innovation: According to Webengage (2015) try new things to as a
marketing strategy; take ideas from your competitor or from industries that have
similar app. A proper marketing budget is required and an idea for innovation.
Conclusion: Market is rapidly growing and is not stagnant to become a market player we
have to use maximum efforts and technology to mainstream our product which we make our
app available to vast population and will increase the sale of app.
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Marketing the application “Azan”- the prayer App
References
Forbes (2018) What Are the Best App Marketing Strategies? Available from:
https://www.forbes.com/sites/quora/2018/03/28/what-are-the-best-app-marketing-
strategies/#fab4b20fea00 (Accessed on 18 March 2019)
Forbes (2015). 65 Simple Ways To Promote Your Mobile App. Available from:
https://www.forbes.com/sites/allbusiness/2015/11/07/65-simple-ways-to-promote-
your-mobile-app/#4d35122348c4 (Accessed on 18 March 2019)
The manifest (2015) 10 Steps to a Winning Pre-Launch App Marketing Strategy. Available
from: https://themanifest.com/app-development/10-steps-winning-pre-launch-app-
marketing-strategy (Accessed on 18 March 2019)
Webengage (2015). 5 Elements of a Successful Mobile App Marketing Strategy. Available
from: https://webengage.com/blog/mobile-app-marketing-strategy/ (Accessed on 18
March 2019)
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