Socially Responsible Marketing Presentation: MKT600, Module 6.1

This presentation delves into the critical aspects of ethical and socially responsible marketing, focusing on the imperative of integrating sustainability into modern marketing practices. It begins by emphasizing the importance of ethical considerations in marketing, highlighting the need for fairness, honesty, and responsible reporting. The presentation explores how environmental and social responsibilities shape marketing strategies, advocating for companies to prioritize ethical values in their advertising and overall marketing approaches. It examines various ethical frameworks and their practical applications, emphasizing the significance of sustainable marketing theory and its impact on marketing strategies. Additionally, the presentation analyzes the implications of ethical marketing, the role of the Marketing Association's code of ethics, and the broader implications of these practices on consumer behavior and business sustainability. Through this analysis, the presentation aims to provide a comprehensive understanding of the ethical issues surrounding marketing practices.

Running head: MARKETING
Marketing
Name:
Institution:
Date:

MARKETING
Introduction
For ethical marketing, the focus is on fairness, honesty and responsible reporting in
marketing. Ethical issues are subjective and right or wrong is depedant on someones
perspective. Marketing ethical issues on environmental responsibility controls the outcome of
marketing practice. (Garg, & Sharma, 2017).The control of environmental marketing and
social responsibility is due to the fact that an organization has to give back from its profits to
the soviety. Organizations should embed in their marketing practices ethical values in
advertising and strategies aimed at improving marketing. Although organizations are driven
by capitalistic tendencies of making profits, they are now required to embed safer practices
and more conscious to the society and the environment.
There are various approaches to ethical issues in the modern economy (Jones, 2015).
In order to improve the consumer-oriented, humane direct marketing system, the Marketing
Association has adopted a code of ethics. In general, they can be reduced to the fact that the
thesis Everything that is economically effective is moral is perceived by some scientists as
correct, by others as false. Companies aim to improve their marketing engagement by setting
ethical standards that regulate how they work in marketing, sales, promotions and
advertising.

MARKETING
References
Garg, S., & Sharma, V. (2017). Green Marketing: An Emerging Approach to Sustainable
Development. International Journal of Applied Agricultural Research, 12(2), 177-
184.
Jones, E. (2015). Socially Responsible Marketing (SRM). The Wiley Blackwell Encyclopedia
of Consumption and Consumer Studies, 1-2.