Marketing Essentials: Reiss Ltd. Presentation on Marketing Concepts

This presentation provides a comprehensive overview of marketing essentials, using Reiss Ltd. as a case study. It begins with definitions of marketing and the marketing concept, then explores the development of the concept over time. The presentation also examines the impact of the external environment on marketing activities, including political, economic, and social factors. It outlines the roles and responsibilities of the marketing function, including market research, product development, and communication. The presentation also discusses the interrelationships between the marketing function and other functional units such as HR, Operations, and Finance. The presentation concludes by summarizing key takeaways and providing references for further study.

Marketing Essentials

 Introduction
 Definitions and the marketing concept
 Development of the marketing concept
 Impact of external environment
 Roles and responsibilities of marketing function
 The interrelationships of functional units
 Conclusion
 References
Table of Contents

Marketing is one of the most important components for an organization and
can be referred to the different activities that are undertaken by an
organization such as branding, promotion, advertising etc. in order to capture
the attention of the customers. Organization chosen for this presentation is
Reiss Ltd., which is a modern, global brand that offers stylish clothing
products for both men as well as women.
Introduction

Marketing can be referred to as the activities that are undertaken by an
organization in order to attract more customers. The different marketing activities
can include branding, promoting, advertising, campaigns etc. Marketing is
essential for the company because it helps in developing as well as maintaining
long-lasting relationships with the customers. Effective marketing can
significantly contribute to the overall growth as well as profitability of the firm.
The respective company, Reiss Ltd. has a marketing team that is focused on
developing as well as executing effective marketing activities that will be helpful
for it in reaching out to as well as attracting a greater number of customers.
Definitions and the marketing concept

The concept of marketing has evolved to a great extent over the last few
years with businesses being focused on implementing effective marketing
strategies in order to increase their existing customer base. Changes in the
needs as well as preferences of the customers have led to a change in the
trends of marketing. Currently, one of the major trends in marketing is
artificial intelligence that is being implemented by companies in order to
send personalized emails, e-commerce transactions and content creation.
Development of the marketing concept

The marketing function can be impacted by different external environment
influences as well as factors. The external environment over which it has next
to zero control influence an organization's showcasing exercises. Taken
together, they make up its outer advertising climate, which incorporates
administrative and political action, monetary conditions, cutthroat powers,
changes in innovation, and social and social impacts. The monetary situation
of the business (productivity, income, liquidity) straightforwardly influences
the degree and scale or showcasing activities.
Impact of External Environment

As already mentioned, the marketing function is an important component within
an organization that can help an organization in attracting a greater number of
customers by offering them products and services based on their preference as
well as need. The marketing functions involves various responsibilities of the
business organization, these functions are responsible for the growth of company.
The key roles and responsibilities of marketing functions are market research,
finance, product development, communication, distribution, planning,
promotion, selling etc. The various external environment factors that can
influence the marketing activity of the firm such as cultural factors, financial
stability of the firm, operational issues etc.
Roles and responsibilities of marketing
function

 Marketing with HR – HR and Marketing functions aim to create a
powerful and positive candidate experience. This is achieved through the
combination of target group-specific content (employer branding content)
and a recruiting marketing strategy. These two components enable
companies to build and maintain relationships with their candidates.
Marketing and HR share similar objectives targeted toward different
audiences. Marketing is accountable for the branding of the company and
communicating it to consumers.
 Marketing with Operations – Marketing is the advent of consumer
demand. Operations management is the supply and success of that call for.
The interrelationships of functional units

 Marketing with Finance – Both the marketing as well as finance
functions in an organization work in coordination with each other and can
contribute to the overall effectiveness of the company. Marketing desires
to spend cash; finance desires to manipulate it. Putting variations aside,
finance and advertising have lots in common. In truth, their enterprise
purpose is always the identical: make the corporation they work for
profitable, increase revenue and keep cash glide.
Cont…

From the above presentation, it can be concluded that marketing is an
important function within an organization that can contribute to its overall
growth as well as profitability in a significant manner. There are various
current as well as future trends in marketing that have transformed them way
in which an organization conducts its marketing activities. The marketing
activity of a business can be affected by various external factors such as
competition, advancements in technology, cultural and social factors.
Conclusion

 McGruer, D., 2020. Dynamic digital marketing: master the world of online
and social media marketing to grow your business. John Wiley & Sons.
 Ahmed, S., 2019. Scope of Social Marketing in De-Marketing Smoking
Habits: An Exploratory Study. Malaysian Management Journal, 22,
pp.125-138.
References

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