MKTG6002 - Sustainable Marketing Presentation: Issues and Practices

This presentation provides an overview of sustainable marketing practices, focusing on the critical issues of socially and environmentally responsible marketing. It highlights the importance of integrating ethical and social values into market offerings, moving beyond profit-driven motives to benefit citizens and the environment. The presentation uses Agrimin Limited as an example, showcasing their commitment to zero hunger, economic growth, quality education, and reduced inequalities through sustainable fertilizer production and community empowerment. It also addresses the environmental responsibilities of marketing, emphasizing the need for companies to minimize their carbon footprint and protect biodiversity, as demonstrated by Agrimin's Mackay Potash Project, which utilizes renewable energy and comprehensive environmental studies. The conclusion underscores the significance of overcoming social and environmental challenges to create effective green marketing practices, attract customers, and enhance brand value.

Presentation on Sustainable Marketing

• Introduction
• Issues of socially responsible marketing
• Issues of environmentally responsible marketing
• Conclusion
• References
CONTENT

• The presentation is based on sustainable marketing practices in which the
understanding of contemporary issues surroundings sustainability and their
implications in marketing practices are discussed and also the understanding about
social and environmental responsibilities in marketing practices are determined.
• Sustainable marketing is a process of promoting environmental and socially
responsible products, brand values and practices.
• The main motive of sustainable practices is to improve life quality by promoting
ideas, products and services that don’t harm the environment.
INTRODUCTION

 Socially responsible marketing face criticism due to excessive environmental and
consumerism damaged caused by corporations.
 It generally focused on idea that market offerings must not be only profit driven, they
must also reinforce ethical and social values for creating benefits for citizens.
 The social responsibility in marketing mainly focuses on the efforts of attracting more
customers who have interest in making positive difference with their purchases.
 The few social responsibility which is played by Agrimin limited is focusing on zero
hunger, decent work and economic growth, industry, innovation and infrastructure,
quality education and reduces inequalities.
Issues of socially responsible marketing

The main motive of Agrimin is to empower local indigenous communities through
sustainable economic development and also aims to produce sustainable fertiliser products
as it helps in achieving global food security.
The company believes in supporting the community in which they operates by giving
significant benefits to members of local and regional communities.
They have also established long standing and respectful relationship with Traditional
owners who get influenced by Mackay Potash Project.
Agrimin aims to establish healthy relations with traditional owner by offering them
economic and cultural strengthening opportunities with consultation, communication and
effective engagement.
Continue..

The environmentally responsible marketing mainly focuses on
increasing brand visibility and creating community around
product.
Agrimin also believes in caring for natural environment and
ensures that they produce sustainable fertiliser products that
reduce the environmental impact of global agriculture.
They are committed towards managing environmental
responsibilities during the production of Sulphate of Potash and
also offer existing chemicals and chloride based potash fertilisers.
Issues of environmentally responsible marketing

Through Mackay Potash Project, company can avail the opportunity to
integrate social and environmental outcomes from very beginning. In this
project, Agrimin has targeted renewable energy penetration by utilising of
hybrid gas wind, battery and solar solution.
Through these energies, Sulphate of Potash of Agrimin becomes one of
the lowest carbon footprints which are associated with macro-nutrient
fertiliser. Company has worked to design the project that reduces the
impact of bio diversity within ecosystems it operates.
They have undertaken an extensive set of environmental studies and
surveys with an objective of developing holistic and comprehensive
understanding of Lake Mackay.
CONTINUE..

It is being concluded from the above information that organisation can focus on
reducing the impact of social and environmental responsible marketing in order
to run the business in effective and efficient manner. Through overcoming the
issues, company can create effective green marketing practices and ensures that
environment may not get harm. Sustainable marketing helps in creating higher
value products by improving the sale and attracting large number of customers
towards the brand.
CONCLUSION

 Sheth, J. N. and Parvatiyar, A., 2021. Sustainable marketing: Market-driving,
not market-driven. Journal of macromarketing. 41(1). pp.150-165.
 Lavissiere, A and et. al., 2019. Port marketing as manifestation of sustainable
marketing in a B2B context. Journal of Business & Industrial Marketing.
 Peattie, K., 2016. Rethinking marketing. In Longer Lasting Products (pp. 269-
298). Routledge.
 Fakor, A. M. and Sadegh, F., 2016. The impact of internal marketing on
performance with the mediating role of sustainable marketing and market
orientation.
REFERENCES