Marketing Principles & Practice Case Study - LSBM101 Analysis

This case study analyzes the marketing principles and practices of a company, likely Blackberry, as outlined in the provided assignment brief for the LSBM101 module. The analysis explores the relationships between marketing and other departments such as finance, research and development, and operations management, highlighting how these departments work together to achieve marketing objectives. It covers various marketing strategies, including promotional, branding, and product strategies, and their impact on business expansion and development. The study emphasizes the importance of adapting marketing strategies based on customer demands, market analysis, and organizational capabilities, suggesting that an effective marketing process requires clear communication and alignment across different functional areas within the organization. The document also references relevant academic sources to support the analysis.

Marketing is the way to promote and trade their products in
the markets and also support the company to analyse the
demands and needs of the products in the market. Market
principles going to help the company to divide their work
according to the need of the market and organisation
capabilities.
Relationship of marketing with other department
The marketing activity is generally accomplishing by a
differentiated sector, marketing intelligence pervade the whole
company. Creating an effectual marketing process will
necessitate clear connection with furthers areas of structural of
the enterprise.
This strategy will be going to help the company in achieving
their goals and objectives as soon as possible. This department
support the company blackberry to analyse the demands and
requirements of the customer and which platform is much
beneficial for them to promote their products in the market.
Suppliers and producers will wishing to acquire the goods in the
industry very quickly to assure agonistic benefit, where
manufacture would want to attempt and create goods meagerly to
assure that the company don't have to fix or regenerate faulty
products. This sector will support the comp-any to create and
produce the product according to customer demand and
requirements so that will help them to increasing their production
power in the market as compared to the other competitors.
Research and development: This sector are also connected with
the marketing sector because this sector will give the investigation
and enhancement of the product. This department provide the
brief and a structure to the company to promote their products
accordingly.
These departments are very interconnected with each other while
promoting the products because they will help the company to
analyse the benefits and best way to promote their products.
CONCLUSION
From the above mentioned context it has been analysis
that marketing strategy is very important for the company to
expand their business and also for development. This study shows
the concept and strategies of the marketing like promotional,
branding, and product strategy, these strategies will help the
company to identify the advantages and issues of the company and
that will also be segmenting their work according to the demands
and requirement.
REFERENCES
Henríquez, F.A.G., 2018. Destination marketing essentials (2. Anuario
Turismo y Sociedad, (23), pp.275-278.
Finance department: There is a capable fund to identify and
reach the inevitably for investigation, publicity and dispersion.
The department of finance has entire concise of the company
to assure that entire organisation work with their abilities and
capacity of finance. The company blackberry want that every
sector of the company operate with its assigned program of
fund. Like every sector, merchandising want to spend their
gainful marketing possibility come out over the twelve month.
The sector of marketing is going to focusing on gross revenue
volume and also focusing on creating the while, this sector
more centred on cash flow, screening reimbursement and etc.
Operations management: In this sector a marketing sector
will going to connect with the operations or production sector
of the Blackberry company. The production of orders are
formulated by merchandising can reach the period agenda
needed for bringing .Marketing sector is going to fixed
deadlines that might be expanse the abilities of the manufacture
sector.
Marketing Principles & Practice
INTRODUCTION